As as startup, you should be running tests all the time. Making sure you are drawing the right conclusions from those tests is also a vital part of this: it helps you get those customers and save precious time. There are lots of mistakes you can make when A/B testing. In this 45mn workshop, Côme tells you about them, why they happen, and how to avoid them. He is also share tips and tricks to get your A/B testing right. Côme Courteault is Growth Hacker at TheFamily. He helps many of our startups build sustainable growth practices, and is also a teacher at our Growth Hacking school.