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The Power of a Click: Why You're Changing the World
1. Photo by SychiO - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8164447@N07
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The
POWER
OfA
Click
By:
Jessica
Carello
2. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04
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the is playing a large role
in promoting social good.
In the
21st century
digital world
3. Photo by khalid Albaih - Creative Commons Attribution License https://www.flickr.com/photos/47130629@N04
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People and organizations are using
social media spread their ideasto
and gain support for their causes.
[1]
4. Photo by mripp - Creative Commons Attribution License https://www.flickr.com/photos/56218409@N03
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-- the use of digital communication
technologies in support of worthy causes.
This online activism
is known as
clicktivism
[10]
5. Photo by hahn.elizabeth34 - Creative Commons Attribution License https://www.flickr.com/photos/128185330@N03
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Despite its potential, many older activists dismiss
Millennials as slackavists
for their preference toward digital advocacy.
They argue that
impression
of support.
clicktivism merely creates an
[4]
[10]
6. Photo by Nathan Congleton - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32279598@N02
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“For a lot of people, the lazy web
eco-system makes it easy to
support a cause without being
productive.”-‐Brian
Solis
Source:
Are
Millennials
Lazy
or
Avant-‐Garde
Social
Ac@vists?
By:
Larissa
Faw
[10]
7. Photo by kevin dooley - Creative Commons Attribution License https://www.flickr.com/photos/12836528@N00
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But in reality,
clicktivism
has the
POWER
TO CREATE AWARENESS,
RAISE FUNDS,
AND PROMOTE INVOLVEMENT. [5]
8. Photo by djpoblete09 - Creative Commons Attribution License https://www.flickr.com/photos/52848635@N04
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Digital petitions can have
extraordinary
reach to
alert and inspire
tens of thousands
of people around the world.
[6]
9. Photo by Diogo Martins. - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/15441441@N00
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It takes 7-8
exposures, on average,
to motivate someone to take
ACTION.
[9]
10. Photo by miguel77 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25591852@N00
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Therefore,
overexposure
is necessary in this day and age.
[9]
11. Photo by iklash/ - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/48805491@N00
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2 in 3 Millennials
believe a person on a computer
spreading word can create
more change
than a person on the street,
rallying or protesting.[4]
12. Photo by escapedtowisconsin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/69805768@N00
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Clicktivism places the
issues of today
in your face(book)
and makes them
hard to ignore.
[6]
13. Photo by HckySo - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/54191388@N00
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Clicks are more than just gestures.
They keep our concerns and our objectives
part of the conversation.
[10]
14. Photo by rafael-castillo - Creative Commons Attribution License https://www.flickr.com/photos/7972895@N02
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Clicktivism can also
accelerate
fundraising.
15. Photo by Jay OHare - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8134445@N05
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Consider this:
LIVESTRONG launched its yellow bracelet
2004
cancer-awareness campaign in
[3]
16. Photo by Strangers of London - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/14269172@N05
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And it took them
ONE YEAR
to raise $50 million.
[3]
17. Photo by Anthony Quintano - Creative Commons Attribution License https://www.flickr.com/photos/22882274@N04
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The ALS Ice Bucket
+ $100 million
in just
ONE MONTH
Challenge raised…
[3]
18. Photo by Alex //Berlin _ Alexander Stübner - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/15082599@N08
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That’s a 3500%
increase from the
$2.8 million that
the ALS
Association
raised during
the same time
period last
year.[3]
19. Photo by neistridlar - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28183632@N05
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And clicktivism
also SPARKS
involvement.
20. Photo by samgrover - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44124379481@N01
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Studies show, knowing another person has
contributed to a public good, the amount of the
contribution and who made the contribution,
have an effect on the probability of contributing
and the level of contribution.
Clicktivism is public…
[2]
21. Photo by owenwbrown - Creative Commons Attribution License https://www.flickr.com/photos/42673922@N03
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64%of surveyed
Americans say that they’re
more likely to volunteer, donate,
or share information on a cause
after liking or following a
non-profit or charity.[8]
22. Photo by garryknight - Creative Commons Attribution License https://www.flickr.com/photos/8176740@N05
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And 60% will continue to read content from
that organization, implying that they
stay engaged in some manner.[1]
23. Photo by Hans Hamburger - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8334096@N07
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social media activism is a
movement:
A group of people working together
to advance their shared political and
social ideas.
To conclude,
[7]
24. Photo by Gayle Nicholson - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/7716042@N06
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“Despite the oft-repeated claim that awareness
does nothing, it almost always does something –
something small, perhaps, but something
measureable.” -‐Caitlin
Dewey
Source:
Stop
Pouring
Ice
on
Click@vism
By:
Ritu
Sharma
[9]
25. Photo by Frau Hölle - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36154286@N03
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Works
Cited
[1]
Albright,
Dann.
"Hashtag
Ac@vism:
#powerful
or
#pointless?"
MakeUseOf.
N.p.,
11
Feb.
2015.
Web.
11
June
2015.
<h^p://
www.makeuseof.com/tag/hashtag-‐ac@vism-‐powerful-‐pointless/>.
[2]
Cas@llo,
Marco,
Ragan
Petrie,
and
Clarence
Wardell.
"Fundraising
through
Online
Social
Networks:
A
Field
Experiment
on
Peer-‐to-‐peer
Solicita@on."
Journal
of
Public
Economics
114
(2014):
29-‐35.
Web.
11
June
2015.
[3]
Diamond,
Dan.
"The
ALS
Ice
Bucket
Challenge
Has
Raised
$100
Million
-‐-‐
And
Coun@ng."
Forbes.
Forbes
Magazine,
29
Aug.
2014.
Web.
11
June
2015.
<h^p:/www.forbes.com/sites/dandiamond/2014/08/29/the-‐als-‐ice-‐bucket-‐challenge-‐has-‐raised-‐100m-‐but-‐its-‐finally-‐cooling-‐off/>.
[4]
Faw,
Larissa.
"Are
Millennials
Lazy
Or
Avant-‐Garde
Social
Ac@vists?"
Forbes.
Forbes
Magazine,
23
Oct.
2012.
Web.
11
June
2015.
<h^p://
www.forbes.com/sites/larissafaw/2012/10/23/are-‐millennials-‐lazy-‐or-‐avant-‐garde-‐social-‐ac@vists/>.
[5]
Flaim,
Javier.
"The
Grey
Area
of
Click@vism."
The
Huffington
Post.
TheHuffingtonPost.com,
11
Nov.
2013.
Web.
11
June
2015.
<h^p://
www.huffingtonpost.com/javier-‐flaim/the-‐grey-‐area-‐of-‐click@v_b_4344303.html>.
[6]
Jenkins,
Cerain.
"Click@vism:
A
Model
For
21st
Century
Ac@vism?"
The
Huffington
Post
UK.
AOL
(UK)
Limited,
30
Nov.
2012.
Web.
11
June
2015.
<h^p://www.huffingtonpost.co.uk/cerian-‐jenkins/click@vism-‐a-‐model-‐for-‐2_b_2210340.html>.
[7]
Khan-‐Ibarra,
Sabina.
"The
Case
For
Social
Media
and
Hashtag
Ac@vism."
The
Huffington
Post.
TheHuffingtonPost.com,
13
Sept.
2014.
Web.
11
June
2015.
<h^p://www.huffingtonpost.com/sabina-‐khanibarra/the-‐case-‐for-‐social-‐media_b_6149974.html>.
[8]
Kielburger,
Craig,
and
Mark
Kielburger.
"A
Click
Is
Not
Enough
to
Have
Impact
on
World."
Canoe.com.
N.p.,
10
Apr.
2015.
Web.
11
June
2015.
<h^p://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html>.
[9]
Sharma,
Ritu.
"Stop
Pouring
Ice
on
Click@vism."
The
Huffington
Post.
TheHuffingtonPost.com,
20
Aug.
2014.
Web.
11
June
2015.
<h^p://
www.huffingtonpost.com/ritusharma/stop-‐pouring-‐ice-‐on-‐click_b_5692555.html>.
[10]
Stern,
Caryl
M.
"In
Praise
of
Click@vism."
The
Huffington
Post.
TheHuffingtonPost.com,
31
Mar.
2015.
Web.
11
June
2015.
<h^p://
www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐click@vism_b_6978314.html>.
By:
Jessica
Carello