Zuora CEO, Tien Tzuo, kicks off Subscribed 2015 with a powerful keynote addressing the global impact Subscriptions are making on businesses, consumers and technology. He sites leaders in the industry as Disruptors (Box), Mavericks (Xplornet), Change-Agents (Fairfax Media), and Reinventors (Adobe). And lastly, a focus on the Industry that is the poster-child for digital transformation, IoT.
15. “We've moved from selling boxes, cloud, mobility, or
any other solution to partner with customers on their
outcomes.”
John Chambers, CEO, Cisco
May 2015
YOU CHANGED TECHNOLOGY
16. "There's a secular movement that's happening ... more to an
annuity relationship as well as a subscription relationship.
These are the long-term relationships we want to have with all
customers. There will be an increasing emphasis on the
lifetime value that we can deliver to customers.”
Satya Nadella, CEO, Microsoft
May, 2015
YOU CHANGED TECHNOLOGY
24. 50%
Of people in France are moving away
from ownership. Traditional
consumption models don’t meet the
demands of consumers who now favor
flexibility and unlimited access.
Market study: Institut Français D’opinion Publique
(IFOP)
THE FRENCH HAVE GONE SUBSCRIPTION
25. THE GERMANS HAVE GONE SUBSCRIPTION
80%
Of German companies have dealt with
the issue of subscription business
models. Subscription models have
already arrived in the minds of board
members.
Market study: IDG Research Services
26. THE UK NEWSPAPER INDUSTRY IS
NOW LIVE ON ZUORA
Times of London Time UKThe GuardianThe Sun
The Financial Times The Telegraph
27. WE EXPANDED ACROSS THE GLOBE
Munich
Gothenburg
Tokyo
Vienna
Copenhagen
Berlin
Boston
Cologne
Amsterdam
Denver
28. WE HAVE A NEW BRAND
Welcome to the new world of happy business
67. We are out to change the world by solving big problems, making the
world a safer place. In the next 50 years, we will make the bullet
obsolete. We will end the infliction of death as a socially acceptable
means of self protection. We will use technology to make the heroes
who protect society more effective and more trusted.
Our Mission
68. Taser’s Opportunity :
Restore The Trust That Has Been Broken
Reinvent the experience between communities
and law enforcement
80. TURN CUSTOMERS
INTO SUBSCRIBERS
• Rethink your business model
• Keep customers engaged in long-
term relationships
• Commerce is different
• Offer personalized pricing
• Acquire on any channel
81. UNIFY AND SIMPLIFY
YOUR SYSTEMS
• Billing is different
• You need to automate: billing
payments, revenue recognition
• You need to integrate your
ecosystem: GL, ERP, CRM
• Get subscriber-aware
83. EFFORTLESSLY SCALE
YOUR OPERATIONS
• Go global: payment methods,
taxation, currencies, gateways
• Stay secure: data security, PCI
compliance, user access controls
• Get enterprise-grade performance
84. BUILD A SUBSCRIPTION
CULTURE
• Adopt a subscriber-first mindset
• Make customer success paramount
• Educate your employees
• Test and iterate
85. THIS IS WHY SO MANY COMPANIES
HAVE TURNED TO RBM
86. A luxury travel destination club. A pet insurance provider. A weight loss program. A farming equipment
provider in New Zealand. A personal meditation app. A professional soccer scouting service. A school lunch
program. A wedding publisher. A French home furnishings company. A restaurant reservation seating
system. A streaming Japanese anime provider. A fashion industry marketing service. A plumbing &
handyman service. A major American airline. A major American automobile manufacturer. A smart
thermostat. A credit card company. A textbook publisher. A home rental service. A cable TV company. A
foreign language learning program. A standardized test preparation service. A 131 year-old cash register
manufacturer. A home improvement and interior design community. A salon & spa management platform. A
radio network. A hospital news publisher. An Ivy League university. A national telecom. A legal contract
resource. A lock manufacturer. A smart phone manufacturer. A private jet service. A toothbrush delivery
service. A multinational OEM. An 83 year-old beauty supply company. A mobile gaming company. A food
takeout delivery service. A real estate agent community. A Swiss travel agency. A streaming music service. A
weather data service. A 160 year-old British financial newspaper. A recreational boat marketplace. A home
security company. A French restaurant guide. A visual effects studio.
92. What if you could tailor an
experience for every unique
subscriber?
93. What if you could
engage with your
subscribers anywhere?
Everywhere?
94. What if these answers could be
at your fingertips?
Which prospects will
become customers?
Which offers will
resonate?
Which pricing plan
delivers most value?
Which customers
will likely churn?
95. Great subscriptions humanize the experience.
Make it contextually relevant – individual to
each and every subscriber.
98. Z-INSIGHTS
The next phase of Zuora, powered by big-data.
A completely new way to know your subscribers and deliver
compelling, memorable subscription experiences.
99. 5 modules to help you design
a better subscription experience:
114. Z-BUSINESS IS STEP 1
Transform your business model, your operations,
your company culture.
115. Deepen relationships through insights. The only way to
truly learn from your subscribers and improve their
experience over time.
Z-INSIGHTS IS STEP 2
116. Z-Business + Z-Insights enables you to
fully transform your business around the
subscription experience
117. THE REST OF THE
CONFERENCE
• Amazing Sessions
• Amazing Summits
• Amazing Stories
And…all available in the
Academy
118. EVERYTHING YOU NEED TO DELIVER
THE SUBSCRIPTION EXPERIENCE
Z-Insights Z-Business The Academy
119. Now Go Out And
Build Relationships
Glean Insights
Build Your Subscription Culture
Make Business Human Again