Zirra provides insights about companies using AI and machine learning technology complemented with personalized commentary from researchers.

1. Company Intelligence
& Analysis

2. SUMMARY
Products:
Spotlight
Reports, Deep
Reports, Expert
Recruiting and
Engagement
Proprietary
Algorithms for
Classification,
Ranking and
Competition
A Growing
Network of
Experts
A Platform for
Corporate
Analysis and
Expert Sourcing

3. LEADERSHIP
MOSHIT YAFFE
CO-FOUNDER & CEO
Private Investment Banker, $70M / 17 Investments
CEO, Vigilant Technologies - Successful IPO (AIM)
Board qualified attorney (I.D.C, Herzliya)
ANER RAVON
CO-FOUNDER & CPO
VP Media & CRO, Celltick - 400% increase in
Revenue / 4 years
Director of BD, Followap (aquired by Neustar)
Director of Products, Commtouch (Nasdaq:SYRN)
DAVID HESSING
CTO
Director of Data Analytics, Appirio
Chief Architect, Topcoder
Bridgewater Associates, Technology Associate
M.Sc, Columbia University, Magna Cum Laude

4. CUSTOMERS & PARTNERS
We analyze companies & source
experts for these customers &
partners

5. TOPICS WE COVER
Market Situation &
Position
Investment and
Financial Trajectories
Management Team
& Employees
Opportunities & Threats Intelligent
Competitive Maps
Existing Partnerships &
Opportunities
Technology
& IP
Current and Future
Valuation
Hiring Opportunities Consumer Sentiment

6. SERVICES
Screening
Reports
Custom & Expert
Reports
View
View
Expert
Sourcing

7. ANALYSIS TECHNOLOGY
Propriety Efficient Insights
Machine Learning, NLP, Rating Algorithms, Predictive Metrics
AI Rating & Commentary
Blogs Experts Articles Reviews News

8. ANALYSIS OUTPUTS

9. SPOTLIGHT REPORT (1-2 BUSINESS DAYS)
Fully Automated
Experts
Marketplace
Deep Analysis
Report
Nigel
Slackbot
Curated
Spotlight
Report

10. EXPERTS MARKETPLACE
Fully Automated
Experts
Marketplace Deep Analysis
Report
Nigel
Slackbot
Curated
Spotlight
Report

11. DEEP DIVE REPORT (5-7 BUSINESS DAYS)
Fully Automated
Experts
Marketplace
Deep Analysis
ReportNigel
Slackbot
Curated
Spotlight
Report

12. CASE STUDY – REPLAY TECHNOLOGIES
Investor liked the company but couldn’t determine valuation, debated
comparables, struggled on question of tech appeal vs. real market
value.
What we did
What happened next
The Problem
We scanned competitors, ran an ecosystem and expert survey,
recognized main DNA and IP differences between Replay Technologies
and comparables.
Our algorithm suggested pricing of up to $140M, supported
requested investment at $80M.
Report was delivered in 4 business days
DTCP invested at the requested amount. Six months later Replay
was sold to Intel for $180M.

13. CASE STUDY – BRAINSWAY INC.
Brainsway, a publically traded provider of TRD alternative Therapy,
was raising a private placement based on $100M valuation backed
by forecasts from well known experts. Investor was intrigued,
asked for Zirra’s help
What we did
What happened next
The Problem
We conducted a targeted therapist survey, received input from 3
different experts, ran comparable checks and forecasted a 50%
decline in valuation compared to the company’s own claims.
Report was delivered in 5 business days
Based on Zirra’s analysis, the investor passed on the investment.
12 months later Brainsway share price had plummeted by 50%
and the CEO had left.

14. COMPETITION & ALTERNATIVES
Management Consulting
Firms
(e.g. McKinsey)
Pure Expert Networks
(e.g. GLG)
Data Bases (e.g. CB
Insights, Pitchbook,
Crunchbase)
In-House Analysis
Zirra
Comprehensive Data
Primary Research
Artificial Intelligence
Expert Network
Insights Analysis
Sentiment
Valuations
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
HR Drilldown, Risks, Opportunities,
Questions to be Asked
Reviews, Scholar, Social Media
Expert Network and Market
Survey

15. SPOTLIGHT REPORT – FEEDBACK
“Many thanks for the information, this is really insightful”
(Nir Netzer - Director of Business Development, PrivatEquity.biz)
“Very helpful! Thank you!”
(Sung-Min Chung - Managing Director, Head of TMT Private Equity, Zhongzhi Capital International)
“This is v useful - v good UX too”
(Adarsh Radia - Co-Founder of Telenomics, Dishroom, KITE, and WiderPool)
“Thanks for the research, great job! I really like what you guys are doing at Zirra”
(Eran Madar - Board Observer, CUPS)
“Your work is just amazing. I couldn't be more happy. Thank you again, Zirra is a business life savior!”
(Isaac Slama - Founder, Propaganders)
“Great stuff!”
(Liat Aaronson - Partner, Marker LLC; Chairman, Zell Enterpreneurship Program)
“Great analysis! Will definitely use on the next potential investments”
(Danny Hadar - Venture Partner, Peregrine Ventures)
I'm deeply impressed by the report, I am sure this information is helpful”
(Uri Agmon- Project Manager, Dod)

16. Contact
Us
Moshit Yaffe Aner Ravon
moshit@zirra.com aner@zirra.com