It took dozens of prototypes, hundreds of crash simulations, thousands of hours of painstaking craftsmanship and an infinite reserve of patients to create something that looks, drives and thinks like nothing else on the road. This was the description that got me interested in taking a closer look at Mercedes Benz, a name that is rightfully linked to impeccable car designs.
Many other names are manufacturing impeccable designs, but what’s so special about Mercedes Benz, is the power of its storytelling. Watching their commercials, you can undoubtedly say that Mercedes Benz deeply cares about the kind of stories which are portraying an incredible image for the cars it designs.
So what drives Mercedes Benz to strive for great storytelling when clearly we live in a world where a lot of brands simply reach the top of the food chain with their messy stories and mediocre concepts?
The answer lies in the life journey of the two men who found Mercedes Benz, Gottlieb Daimler and Karl Benz. Although the two men never met each other, on June 28 1926, their respective companies that the two men helped ushered to greatness, agreed to sign a contract of merger and introduce to the world a new juggernaut in the making.
Watching the commercials by Mercedes Benz completely blew my mind. With the exception of few, they were beautifully written and perfectly executed. The power of these stories led me to the roots of Mercedes Benz which led me to admiring and look up to two new figures from the history. So if you’re a story lover, I definitely recommend checking out the history of Karl Benz and Gottlieb Daimler.
Until then, if you liked this slideshow, be sure to share this with your friends and follow me on slideshare to stay tuned to some storytelling goodness every now and then. In the hopes of connecting with story lovers all over the world, this is Mr. Zeecon, in the making of a great story - www.zeeconstory.com
