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Similar a Story Telling in Brand Building
Similar a Story Telling in Brand Building (20)
Story Telling in Brand Building
- 2. Hi!! This is Louis the Seventh.
- 3. And you are more likely to remember this guy if I told his story like this.....
- 4. Once upon a time a mighty king lived in a far away kingdom with his lovely wife.... ................................ ................................ ................................ ................................ and they lived happily ever after!
- 5. And if I throw in a few adjectives in the story like Hope, Love, Struggle, Pain, Children, Dragons, Revival, Happiness and Glory quite a few people would like the story or even want to be this guy!
- 6. You would easily forget the story if I did it like this...
- 7. Name : King Louis VII Country: Narnia Hobbies: Riding horses, sword fighting, slaying dragons and other macho stuff Interests: Lovely wife and Narnia residents Beliefs : Honesty, peace and justice
- 8. Why tell a story?
- 9. Races, Cultures, Kingdoms, Families, Parents and boyfriends, they all tell stories as a way of communicating. Story telling is a fundamental human expression.
- 10. Stories make a connection with other people. Lets them seek a resemblance and ultimately make them desire a association with their own life.
- 11. “People would remember “ ” if it means something to them. Something to remember him by. Something funny, inspirational or desirable.
- 12. Now imagine this guy to be your “Brand”
- 13. To be know as or is up to you!
- 14. Stories give a face to your brand. Make brands approachable Start a dialogue. Create Brand Connection.
- 15. A Compelling story has the ability to distinguish a brand from competitors by providing a picture of what you are and what you are selling.
- 16. In this age of technological equality and little product differentiation only a story unique to your Brand can set you apart.
- 17. Millions participate and watch the Olympics simply because of the story attached to the origins.
- 18. Thousands use Apple products coz’ they like the underdog story and the identity the brand lends.
- 19. Hundreds use CAT apparel coz’ they want to be perceived rugged and tougher than even the outdoor brands.
- 20. And a select few opt for Bugatti to display their opulence and taste for finer things in life
- 21. Story telling creates the Brand Image, Brand Identity, Brand Perception, sets tone of customer interaction and ultimately the Brand Equity.
- 22. Key Elements of a memorable story!!! History Character Values Journey Emotions The Humble Beginnings. The Strong Individual. Honest and Hardworking Up a steel hill *recession Passionate and caring. All the big brands have the same backbone. The 5 elements of the memorable story.
- 24. So for the next Brand Strategy meet invite the story tellers. Pull in the Public Relations, Business Development, Sales and Advertising to spin a story* and let it roll. Preferably real but make sure it sticks!!
- 25. Remember, a good story lasts ages. Make it good.