At AdobeMax 2019, Ben Child, Executive Creative Director at Workfront, discussed proven methods to be better at the creative process. By balancing the right amount of structure with creativity, and by focusing on core creative principles, you’ll be better able
to deliver impactful, mind-blowing creative work you can be proud of, that also delivers results for your organization. #NeverStopCreating
18. 20
There are far too many authoritative figures
saying things that don’t make sense and far
too little ‘lesser’ figures with all of the right
things to say who aren’t speaking up.”
Q U O T E
“
— B E N C H I L D
34. 36
First, What is the implicit current strategy of the function,
as reflected in the choices that it makes every day?
And second, What are the strategic priorities of the rest
of the corporation, and is the function critical to them?
An effective functional team should ask:
35. 37
Functions need to operate in efficient and cost-effective
ways that enable the firm to invest in its sources of
competitive advantage.
The cost of bad choices:
36. 38
Functions do not have to be servants to corporate overlords,
nor should they be petty tyrants building their own empires.
37. 39
Functional teams see the breakdown in a company because
of their unique purview of the activity across the company.
38. 40
Just like the rest of the company,
functional teams make choices every day,
and by developing a coherent strategy to
guide them, they can
become vital engines of the business.
T A K E A W A Y
https://hbr.org/2019/07/the-one-thing-you-need-to-know-about-managing-functions
46. 48
The State of Work
43%
Employees said they
spend only 43% of their
day on their primary job
duties.
60%
Nearly 60% of their time
is associated with things
like email and meetings
that they considered a
waste of time.
47. 49
42%
Employees told us the
number of
communication options
(email, IM, etc.) makes
getting work done more
difficult.
25%
Respondents told us
they aren’t sure how
decisions are made at
all. Data vs instinctual.
47%
47% of workers we
surveyed said
productivity is stalling in
their workplace.
Technology is both the answer…and the problem.
48. 50
The Future of Work
88%
More than 27 out of every 100 U.S. employees quit in 2018. Turnover
trends demonstrate an 8.3% increase over 2017 and 88% increase since
2010. If you allow this trend to continue, U.S. voluntary turnover will hit
35% by 2023, placing companies in continuous and enormous risk.
53. 55
Why does your team exist?
What we stand for: to be an aligned partner.
We are not Kinkos.
How we behave: pursue excellence and
mutual respect.
Why we believe: we create desire and strive
for effective outcomes.
ETHOS:
PATHOS:
LOGOS: