Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking? Do you even know how to find your market leaders? Partnering with industry leaders has long been a successful marketing strategy - big brands have been marketing with sports figures and celebrities for decades. As online social influence continues to grow, so too does Influence Marketing. Search engine like Google factor social influence into your pagerank, and customers look to those they trust for product recommendation. The cool thing about Influence Marketing is that even as the smallest of small businesses, you can use it to gain reach and increase trust of your company. You just need to know how. In part one of this three part series on Influence Marketing, I’ll give you the top 3 methods of finding your market influencers.

1. Influence
Marketing
Part 1:
How to Find Your
Industry Leaders

3. Table of Contents:
1
What is Influence Marketing
2
Social Influence Metric (SIM) Tools
3
Social Media Platforms
4
Search Engines

4. 1
What is Influence
Marketing?

5. What is Influence Marketing?
●
Partnering with industry leaders has long been a successful
marketing strategy
●
Big brands
have been
marketing with
sports figures
and celebrities
for decades.

6. What is Social Influence Marketing?
●
Social media is social
●
90% of
consumers, and
readers, trust the
recommendation
of peers
●
Search engines, like Google, factor social influence

7. 2
Social Influence Metric
Tools

8. SIM Tools
1
Klout
●
Klout is the go-to source for most social media influence
measurements.
●
First SIM site, starting in 2008
●
Measures over 400 metrics from activity on ten social
media sites like Twitter, Facebook, Google+, LinkedIn,
WordPress (i.e. your blog), and even the Klout site itself.
●
Use it to find and connect with top influencers (and
bloggers) in your sector

9. SIM Tools
2
Peer Index
●
PeerIndex measures influence and engagement levels
●
Has its own algorithms to measure influence by sector
●
Shows who the influencers are influencing in what sectors
●
Use the data to strategically connect with top influencers
who have sway with your niche readership

10. SIM Tools
3
Kred
●
Kred measures influence by sector, and gives actionable
insights - including about your competitors.
●
Uses algorithms to give you - and everyone else - an
influence score.
●
Measures outreach activity, and gives you this data in an
easy to read format.
●
Find influencers who frequently engage with others, and
they are more likely to share your blog articles too.

11. 3
Social Media Platforms

12. Social Media Platforms
1
Twitter
●
Use Twitter search for your
industry keywords
●
Follow niche hashtags
●
Use Twitter analytics

13. Social Media Platforms
2
Facebook
●
Use Facebook search for
industry keywords
●
Use tools like EdgeRank
checker for engagement
levels
●
Like Influencers high
engagement rate (“talking
about”)

14. Social Media Platforms
3
Google+
●
Search for G+ Influencers
●
Join industry groups
●
Use Google+ ripples: follow
the flow to discover new
industry leaders

15. Social Media Platforms
4
LinkedIn
●
Search LinkedIn
Influencers
●
Follow Influencers on
LinkedIn and other sites
●
Join industry groups and
network with group
influencers

16. Social Media Platforms
5
Pinterest
●
Search Pinterest for your
keywords
●
Follow Influencers who
engage with your niche
keywords
●
Follow Pinners with tons
of repins

17. 4
Search Engines

18. Search Engines
1
Google
●
Do a simple Google search
●
Excellent for very niche market or blog topics
●
For example, search: “whale watching” + blog + Tofino
●
Analyze top blogs using social influence metrics and
social media sites
(Your
industry influencers may not even show significantly in tools like Klout,
PeerIndex or Kred.)

19. Search Engines
2
Technorati
●
Technorati is the top blog search engine
●
Use it to search for bloggers in your industry, and blog
posts about your subject matter
●
Check blogger results for Influence on SIM and social
media sites
●
Other blog search engines include: Blog Search Engine,
Blog Digger, and Ice Rocket

20. More Resources...
Check out more articles on Influence Marketing:
●
Part 1: Influence Marketing: How to Find Your Industry
Leaders
●
Part 2: Influence Marketing: How to Build Relationships with
Social Leaders and Drive Traffic to Your Blog
●
Part 3: Influence Marketing: How to Amplify Your Content
with Social Leaders

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