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DOING GOOD
BETTER
Effective altruism asks:
“HOW CAN I MAKE THE 

BIGGEST DIFFERENCE I CAN?”
and uses evidence & careful reasoning
to try to find an answer. It takes a
scientific approach to doing good.
Just as SCIENCE consists 

of the HONEST AND
IMPARTIAL ATTEMPT TO
WORK OUT WHAT’S TRUE,
and a commitment to
believe the truth 

whatever that turns 

out to be… LEARN MORE
…EFFECTIVE ALTRUISM
consists of the HONEST
AND IMPARTIAL ATTEMPT
TO WORK OUT WHAT’S
BEST FOR THE WORLD,
and a commitment to 

do what’s best, 

whatever that turns 

out to be.
LEARN MORE
These 5 questions will 

guide you in your quest to
ensure you’re making not just
a difference, but the most
difference you can.
LEARN MORE
HOW MANY
PEOPLE
BENEFIT?
AND BY 

HOW MUCH?
1!
LEARN MORE
We need to make hard
decisions about who we help
and who we don’t; that means
thinking about how much
benefit is provided by different
activities. The quality-adjusted
life year allows us to compare
the impact of different 

sorts of health programs.
OUTCOME
LEARN MORE
IS THIS 

THE MOST
EFFECTIVE
THING YOU
CAN DO?
2!
LEARN MORE
The very best health and
education programs are
hundreds of times better than
“merely” very good programs.
For example, smallpox
eradication did so much 

good that it alone shows
development aid to be 

highly cost-effective on
average.
IMPACT
LEARN MORE
IS THIS 

AREA
NEGLECTED?
3!
LEARN MORE
Natural disasters get far more funding
than ongoing causes of death and
suffering such as disease; for that
reason, disaster relief usually isn’t the
most effective use of funds. Diseases,
like malaria, that affect people in the
developing world, get far less funding
than conditions like cancer; for that
reason you have a much bigger 

impact treating people with 

malaria than with cancer.
NEED
LEARN MORE
WHAT 

WOULD HAVE
HAPPENED
OTHERWISE?
4!?
LEARN MORE
INEVITABLEThis question helps us 

to avoid trying to do 

good works that would 

happen with or without 

our involvement. 

In careers like medicine, 

you’re sometimes simply 

doing good work that 

would have happened 

anyway.
LEARN MORE
WHAT ARE
THE CHANCES
OF SUCCESS,
AND HOW
GOOD WOULD
SUCCESS BE?

5!
LEARN MORE
REWARDSome activities—such as
voting, entering politics,
campaigning for systemic
change, or mitigating risks of
global catastrophe—are
effective not because they’re
likely to make a difference 

but because their impact 

is so great if they do 

make a difference.
LEARN MORE
"Beautifully written
and extremely smart.
DOING GOOD BETTER
should be required
reading for anyone
interested in making
the world better."
—STEVEN LEVITT, 

Author of Freakonomics
GET BOOK HERE

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Doing Good Better: How Can I Make The Biggest Difference?

  • 2. Effective altruism asks: “HOW CAN I MAKE THE 
 BIGGEST DIFFERENCE I CAN?” and uses evidence & careful reasoning to try to find an answer. It takes a scientific approach to doing good.
  • 3. Just as SCIENCE consists 
 of the HONEST AND IMPARTIAL ATTEMPT TO WORK OUT WHAT’S TRUE, and a commitment to believe the truth 
 whatever that turns 
 out to be… LEARN MORE
  • 4. …EFFECTIVE ALTRUISM consists of the HONEST AND IMPARTIAL ATTEMPT TO WORK OUT WHAT’S BEST FOR THE WORLD, and a commitment to 
 do what’s best, 
 whatever that turns 
 out to be. LEARN MORE
  • 5. These 5 questions will 
 guide you in your quest to ensure you’re making not just a difference, but the most difference you can. LEARN MORE
  • 6. HOW MANY PEOPLE BENEFIT? AND BY 
 HOW MUCH? 1! LEARN MORE
  • 7. We need to make hard decisions about who we help and who we don’t; that means thinking about how much benefit is provided by different activities. The quality-adjusted life year allows us to compare the impact of different 
 sorts of health programs. OUTCOME LEARN MORE
  • 8. IS THIS 
 THE MOST EFFECTIVE THING YOU CAN DO? 2! LEARN MORE
  • 9. The very best health and education programs are hundreds of times better than “merely” very good programs. For example, smallpox eradication did so much 
 good that it alone shows development aid to be 
 highly cost-effective on average. IMPACT LEARN MORE
  • 11. Natural disasters get far more funding than ongoing causes of death and suffering such as disease; for that reason, disaster relief usually isn’t the most effective use of funds. Diseases, like malaria, that affect people in the developing world, get far less funding than conditions like cancer; for that reason you have a much bigger 
 impact treating people with 
 malaria than with cancer. NEED LEARN MORE
  • 13. INEVITABLEThis question helps us 
 to avoid trying to do 
 good works that would 
 happen with or without 
 our involvement. 
 In careers like medicine, 
 you’re sometimes simply 
 doing good work that 
 would have happened 
 anyway. LEARN MORE
  • 14. WHAT ARE THE CHANCES OF SUCCESS, AND HOW GOOD WOULD SUCCESS BE?
 5! LEARN MORE
  • 15. REWARDSome activities—such as voting, entering politics, campaigning for systemic change, or mitigating risks of global catastrophe—are effective not because they’re likely to make a difference 
 but because their impact 
 is so great if they do 
 make a difference. LEARN MORE
  • 16. "Beautifully written and extremely smart. DOING GOOD BETTER should be required reading for anyone interested in making the world better." —STEVEN LEVITT, 
 Author of Freakonomics GET BOOK HERE