2. WAFIK EL-DEIRY, MD, PHD, FACP
2
Professor, Medical Oncology
Deputy Cancer Center Director for
Translational Research
Co-Program Leader, Molecular
Therapeutics
Fox Chase Cancer Center
Philadelphia, PA
American Cancer Society Research
Professor

3. MY RESEARCH & CLINICAL INTERESTS
• Colorectal cancer treatment
• GI cancer
• Cancer genetics
• Tumor molecular profiling
• Familial Polyposis
• Li-Fraumeni Syndrome
• Palliative care
• Circulating tumor cells
• Drug resistance and new drugs
• Hereditary Non-Polyposis Colon Cancer
• PK-guided dosing of chemotherapy

4. THE VALUE OF SOCIAL MEDIA FOR
SCIENTISTS AND PHYSICIANS
• We may seem to be unlikely users of platforms, such as Twitter
and LinkedIn
• Social media engagement can translate to professional benefits:
• Resource for enhancing research and clinical endeavors
• Access point for content tailored to your particular interests
• Time-saving networking tool
• Source of potential collaborations
• Information-sharing vehicle in real time
• Let’s explore some concrete examples of how social media can
be useful in the research and clinical arenas

5. TWITTER
5

6. USING TWITTER
• Sharing exciting new developments and information with my
network
• Provides a channel for reaching others in real time with
concise and relevant messages
• Opportunity to interact with other physicians/scientists,
news media, and general public on important issues/news
• Aids in raising the visibility of your institution and its faculty
• Example:
• Tweet chat on March 17, 2015, with ABC News and Fox
Chase colleagues using hashtag #abcdrbchat
• Tweets seen by about 4,700 Twitter followers,
exceeding Fox Chase’s normal traffic of <1,000 Twitter
views

7. TWEET CHAT #abcdrbchat 3/17/15
7

8. TWEET CHAT #abcdrbchat 3/17/15
8

9. USING TWITTER
• Curating relevant news content of interest to me
• Learn about new developments first via tweets within my
network
• Informs work with patients in clinic as well as thought
process and approach to research
• Paper.li: news curation platform that allows users to create
their own personalized online newspaper
• The Cancer News Daily
• Examples:
• Findings published in the March 17, 2015 issue of JAMA
show that the ability of aspirin to protect against colorectal
cancer depends on an individual’s genetic make-up
• Recent Time magazine/Nature Genetics articles on genome
sequencing

10. TWITTER BREAKS THE NEWS ON
ASPIRIN & COLORECTAL CANCER
10

11. CURATING CONTENT IN CLINIC

12. LIVE TWEETING
• On March 30, 31 and April 1, PBS television aired a documentary
entitled, Cancer: The Emperor of All Maladies, based on the book by
• Tweet and share 80+ tweets over the three programs
• Learning, capturing, sharing thoughts

13. TWEETS FROM THE LAB

14. ENHANCING ENGAGEMENT @ MEETINGS
• National presence as tweeter
• Attendee/physician empowered as a reporter
• Others tweet about you as a speaker

15. ENHANCING ENGAGEMENT @ MEETINGS

16. ENHANCING ENGAGEMENT @ MEETINGS
American Philosophical Society's John Scott Award

17. ENHANCING ENGAGEMENT @ MEETINGS
210th Interurban Clinical Club

18. USING TWITTER
• Additional benefits:
• Engagement tool at national professional meetings
• Advocacy of relevant issues
• Opportunity to bring added perspective and ensure
accuracy of shared information

19. LINKEDIN
19
• 3,500+ connections
• Dynamic interaction
• by creating/joining
groups:
• p53 Community
• Personalizing
Cancer Therapy
• Rich content

20. USING LINKEDIN
• Allows users to connect easily with other professionals
• Reduces time, enhances efficiency of networking
• Example:
• Pfizer connection found via my network, productive lead for
collaboration
• Joining with colleagues to
highlight lobbying efforts for
cancer research funding

21. USING LINKEDIN
• Provides a forum for engaging discussion on interesting topics
in real time
• Offers means to becoming up-to-date on relevant issues within
specialized fields
• Presents a breadth of information in an emerging field in real
time—not available any other way
• Examples:
• Discussion within Personalizing Cancer Therapy group on
personalizing screening in Lynch Syndrome
• Cell paper highlighted on Fox News about new precision
medicine technique that can predict effectiveness of
specific drugs in treating various cancers

22. USING LINKEDIN

23. USING LINKEDIN
• Brings your CV to life
• Example:
• Posting content, such as videos, publications with links
• Receiving endorsements from colleagues
• Creating/joining groups

24. YOUTUBE VIDEOS
24

25. WEBSITES
25

26. NEXT STEPS?
1. Google yourself
2. Create a Twitter or LinkedIn account,
which includes a professional headshot
3. Spend five minutes a day “surfing” the site
4. Follow influencers
5. Have fun!

27. WHO TO FOLLOW?
Anas Younes, MD @DrAnasYounes
Professor and Chief, Lymphoma Service
Memorial Sloan Kettering Cancer Center
Naoto Ueno, MD, PhD @teamoncology
Chief, Translational Breast Cancer Research
Executive Director, Morgan Welch Inflammatory Breast
Cancer Research Program and Clinic
The University of Texas MD Anderson Cancer Center
Robert S. Miller, MD @rsm2800
Senior Director, Quality & Guidelines
Medical Director, CancerLinQ
American Society of Clinical Oncology (ASCO)
Ray Dubois, MD, PhD @Rndubois
Executive Director of the Biodesign Institute at
Arizona State University

28. CREATE A COMMUNITY FOR YOURSELF
Professional Organizations, News Outlets, Journals, Peers

29. CONNECT WITH ME
• Twitter:
@weldeiry
• LinkedIn:
www.linkedin.com/pub/wafik-el-deiry-md-phd-facp/5/439/209
• Email:
Wafik.ElDeiry@fccc.edu

30. Temple Health refers to the health, education and research activities carried out by the affiliates of Temple University Health System (TUHS) and by Temple University School
of Medicine. TUHS neither provides nor controls the provision of health care. All health care is provided by its member organizations or independent health care providers
affiliated with TUHS member organizations. Each TUHS member organization is owned and operated pursuant to its governing documents.