Lead your company through digital disruption by innovating your company! Strategy, business models, skills, team design and team culture all needs to be innovative to truly excel through digital. Step by step guide of what needs to happen in a transformation.

1. DIGITAL
DISRUPTION

2. Customer
Behavior
DIGITAL
DISRUPTION
S E E K I N G A
D I G I T A L L Y
E N G A G E D
E X P E R I E N C E
Velocity of
Change
C O N S T A N T &
E X P O N E N T I A L
R A P I D
C H A N G E
Internet
of Everything
H Y P E R
C O N N E C T E D
A N D M O B I L E
3
impacts

3. DIGITAL
TRANSFORMATION

4. Connected
Data
DIGITAL
TRANSFORMATION
I N S I G H T S T H A T
D R I V E
B U S I N E S S
D E C I S I O N S
Connected
Experiences
C O L L A B O R A T I V E
T E A M & C L I E N T
E X P E R I E N C E
Connected
Processes
W O R K F L O W S
F A S T E R
3
results

5. "At the heart of digital business
transformation is...
the ability to connect the unconnected."
e x c e r p t f r o m
" W h y t h e F o r t u n e 5 0 0 i s F a s t B e c o m i n g t h e D i g i t a l 5 0 0 "

6. New
Business Models
DIGITAL
TRANSFORMATION
D E V E L O P A
N E W B R A N D
E X P E R I E N C E
Culture of a
Digital DNA
T R A I N & H I R E
F O R D I G I T A L
S K I L L S
Increase
Efficiency &
Collaboration
A P P L Y N E W
T E C H N O L O G I E S
3
initiatives

7. Targeted
Behavior Change
CULTURE
CHANGE
A L A S E R
F O C U S O N
T H E C R I T I C A L
S H I F T S Y O U
S E E K
Peer-to-Peer
F A S T M O V I N G
C H A N G E
T H R O U G H
P E E R - T O - P E E R
N E T W O R K S
A N A P P R O A C H
T H A T E Q U I P S
Y O U T O
S U C C E E D I N
R A P I D L Y
C H A N G I N G
M A R K E T
3
Agile
by Design
21
Our Approach to

8. Social &
Collaborative
CULTURAL
CHANGE
D E F I N I N G A N E W
N A R R A T I V E .
S H A R E D S O C I A L L Y
I N T E R N A L L Y A N D
E X T E R N A L L Y .
Digitally Engaged
I N T E G R A T I N G T H E
B E S T D I G I T A L
T O O L S A N D
A P P R O A C H E S T O
L E A D B Y E X A M P L E .
54
Our Approach to

9. When companies adopt technology,
they do old things, in new ways;
When companies internalize technology,
they find disruptive new things to do.
- M a r k Z u c k e r b e r g

10. Clarify project scope and set a
vision for success.
A L I G N
Identify company culture.
Define the values
demonstrated in day-to-day
behaviors.
Establish culture identity
baseline.
I D E N T I F Y
Measure the
Agility of the culture.
Conduct Impact & Readiness
Assessments.
Establish baseline.
A S S E S S

11. Define profile of Change
Champions.
Establish key messages,
behaviors and framework.
Select the team of change
makers.
D E F I N E & S E L E C T
E M P O W E R
Train and equip Change
Champions.
Set goals, targets and define
limitations.
Let the change begin!

12. Spotlight the Change
Champions through story
sharing. In blogs, videos and
social content - the company
narrative is rewritten by
peers through dispersed
networks.
A N E W N A R R A T I V E
R E T R O S P E C T I V E
Revisit assessments.
Look back towards the vision.
Define new company culture.
Display the story of the new
day-t0-day behaviors
that innovated your company.

13. DIGITAL DARWINISM
IS UNKIND TO THOSE
WHO WAIT
- Ray Wang
Digital Disruption Analyst

14. DIGITAL
GRAVEYARD

15. DIGITAL
DISRUPTORS

16. DISRUPT
OR BE
DISRUPTED

17. A L I G N V I S I O N
a n d s e t p r o j e c t
s c o p e . D e f i n e t h e
t a r g e t e d o u t c o m e s .
ACCELERATING
CHANGE
A S S E S S
t h e c u r r e n t
c u l t u r a l i d e n t i t y .
E s t a b l i s h
B a s e l i n e ,
D E F I N E & S E L E C T
t h e s p e c i f i c
b e h a v i o r s t o d i s r u p t .
D e f i n e r o l e o f
c h a n g e a c t i v a t o r s .
E M P O W E R
T r a i n C h a n g e
C h a m p i o n s t o
i n f l u e n c e t h e i r
p e e r - t o - p e e r
n e t w o r k .
N E W N A R R A T I V E
i s c r a f t e d . S o c i a l
i n f l u e n c e t h r o u g h
s t o r y t e l l i n g a n d
d i g i t a l v i s i b i l i t y .
R E T R O S P E C T I V E
R e v i s i t v i s i o n a n d
b a s e l i n e s .
E s t a b l i s h n e w
c u l t u r a l d e f i n i t i o n .

18. E n h a n c e d C l i e n t
E x p e r i e n c e
F a s t e r
G o - t o - M a r k e t
R e s u l t s
C o n n e c t e d &
C o l l a b o r a t i v e
W o r k f l o w
I n c r e a s e d
D a t a D r i v e n
I n s i g h t s
RESULTS OF
DIGITAL TRANSFORMATION
D i g i t a l l y
E n g a g e d & I n n o v a t i v e

19. Work has changed. Have you?
vanessa@humansideoftech.org
Barcelona + 34 684 035 226
San Francisco +1 415 745 2135
Vanessa Shaw
Lead Consultant
LINKEDIN PROFILE