If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential.
Uberflip's resident HubSpot expert, Francois Mathieu, reveals various hacks for getting better results out of your HubSpot software.
5. @Uberflip#MAHacks
MEET THE EXPERT
Francois Mathieu
Uberflip
Street Cred:
• Startup marketer
• Marketing Programs Manager at Uberflip
• HubSpot certified
• Toronto HubSpot user group leader
8. @Uberflip#MAHacks
Smart Content is a powerful feature
It allows you to personalize content by:
• Country
• Device type
• Referral source
• List membership
• Lifecycle stage
9. @Uberflip#MAHacks
Smart Content is a powerful feature
It allows you to personalize content by:
• Country
• Device type
• Referral source
• List membership
• Lifecycle stage
15. @Uberflip#MAHacks
Smart Content is a powerful feature
Leverage smart lists to segment based on:
• Has done X / has not done X
• Has know value / unknown value
• All available field values (X, Y, Z)
• Persona property
• A combination of various fields
31. @Uberflip#MAHacks
• Keep it conversational!
• Segment, segment, segment.
• Exclusion lists are as important as send lists.
• Don’t take past results for granted…
What About Email?
33. @Uberflip#MAHacks
• Keep it conversational!
• Segment, segment, segment.
• Exclusion lists are as important as send lists
• Don’t take past results for granted…
What About Email?
36. @Uberflip#MAHacks
We put the ability to manage and leverage the
content experience in the marketer’s hands.
UBERFLIP PUTS MARKETERS IN CONTROL
37. @Uberflip#MAHacks
Connect your content:
To a beautiful, optimized front-end experience that is:
With built-in tools to:
RESPONSIV
E
DISCOVERABL
E
SOCIAL
CONVERT, CONNECT AND UNDERSTAND LEADS
ORGANIZED PERSONALIZE
D
HOW IT WORKS