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HOW TO WRITE
HEADLINES THAT
ARE BETTER THAN
BACON-COVERED
BACON
@HanaAbaza
@MichaelKeshen
HEADLINES
ARE IMPORTANT
If your content is a gift then your headline is the wrapping.
Would you rather get…
…this?
…or THIS?
80/20
RULE
*Copyblogger
Headline
Article
For every 10 people
that see your headline…
…8 will only read the headline…
…and only 2
will make it to the article.
REMEMBER
YOUR AUDIENCE
Don’t steer too far away from
conventions & expectations.
MAKE A
BIG PROMISE
HEADLINE FORMULA
*Jeff Goins
Number/Trigger
Keyword
Adjective
Promise
Headline
+
+
+_______________
HEADLINE FORMULA
*Jeff Goins
HOW TO WRITE HEADLINES THAT ARE
BETTER THAN BACON-COVERED BACON
Trigger
Adjective
Keyword
Promise
TRY STARTING
WITH THE HEADLINE
Give your content direction before you start.
CONTENT CURATION FOR THE
PERFECT MARKETING MIX
1. Does Content Curation Actually Work?
2. Original vs. Curated Content: And the Winner Is…
3. Why You Should Steal Other People’s Content
4. Content Curation: What It Is, Why It Works & How to Use It
5. 5 Ways to Curate Killer Content
6. Are You a Master of Content Curation?
7. 5 Ways to Steal Content & Make it Your Own
8. How to Steal Killer Content
9. Why You Should Steal This Infographic
10. Why You Should Bother with Content Curation
11. Why Content Creation is Overrated
12. The Death of Original Content
13. Need a Killer Content Strategy in 5 Minutes or Less? Read This.
14. Get Others Working for You: The Art of Content Curation
15. How to Get Jay Bear, Ann Handley & Joe Pulizzi on Your Content Marketing
Team
16. Infographic: How to Get Arianna Huffington & Pete Cashmore on
Your Marketing Team
17. Stop Writing Content – Do This Instead
18. The Content Marketing Secret That Will Save 5+ Hours Per Week
19. How to Fire Half Your Marketing Team in One Day (Infographic)
20. How to Double Your Marketing Team (For Free!)
21. Shaken, Not Stirred: Content Curation for the Perfect Marketing Mix
22. The ABCs of Content Curation
23. Create the Ultimate Mixtape with Content Curation
24. Pencils Down! Why You Should Stop Writing & Start Curating Content
25. The Ultimate Guide to Content Curation
WRITE 25
HEADLINES
*Upworthy
Try testing different headlines… …& let your audience decide!
e.g. Facebook campaign
$100 $100
USE DESCRIPTORS
(where applicable)
DON’T FORGET SOCIAL!
Alternate Headlines
Allow Room for Retweets (<125 characters)
Give Some Away for Free
DIFFERENT TYPES
OF HEADLINES
HOW-TO
Lifehacker
QUESTION
Upworthy
PAIN/SOLUTION
Uberflip
NEWS
Mashable
SECRET INFO
Fast Company
QUICK & EASY
Content Marketing Institute
COMMAND
HubSpot
THANK YOU!
@Uberflip
@HanaAbaza
@MichaelKeshen

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How to Write Headlines that are Better than Bacon-Covered Bacon