You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team? As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed. Browse through our slides to read more about creating content that your Sales Teams can use to close more deals. You'll learn about: - Different ways to leverage content for sales enablement - Aligning content creation with insight from Sales - Creating content to educate prospects and manage objections

1. Content is for Closers
How To Use Content For Sales Enablement
Jon Henderson
Business Development
Hana Abaza
Director of Marketing
#uberwebinar

2. HOUSEKEEPING
Questions? We’ll answer them at the end!
@HanaAbaza @JHendy #uberwebinar
We will be sending the recording.
Stick around for a demo of Uberflip after the webinar.
Tweet us using #uberwebinar

3. WHY BLOG?
Lower acquisition cost (up to 80% drop in 5 months)
Educate (existing & potential) customers
Increase retention (reduce churn)
Enable Sales (close deals faster)
@HanaAbaza @JHendy #uberwebinar

4. @HanaAbaza @JHendy #uberwebinar
Forget Coffee
CONTENT IS
FOR CLOSERS

5. But, 76% of
Content Marketers
Forget About Sales
Enablement (!)
@HanaAbaza @JHendy #uberwebinar

6. Align content creation with insight from sales.
Creating content that manages objections.
Get your sales team to actually use it!
@HanaAbaza @JHendy #uberwebinar

7. @HanaAbaza @JHendy #uberwebinar
But first,
lay a solid
foundation!

8.  Key Messaging
 Buyer Personas
 Create a Content Strategy
@HanaAbaza @JHendy #uberwebinar
>

9. @HanaAbaza @JHendy #uberwebinar
Align Content
With Insight
From Sales

10.  Talk to your sales team!
 Ask questions
 Communicate regularly
@HanaAbaza @JHendy #uberwebinar

11. Questions to Ask
What are the top non-product related questions you get?
@HanaAbaza @JHendy #uberwebinar
What objections do you hear?
What pain points do you hear repeatedly?

12. @HanaAbaza @JHendy #uberwebinar
Create Content That
Manages Objections

13.  Consistent language – no jargon!
 Educational and solution oriented
 Challenge the reader
@HanaAbaza @JHendy #uberwebinar

14. @HanaAbaza @JHendy #uberwebinar

15. Get the sales
team to
actually use
your content!
@HanaAbaza @JHendy #uberwebinar

16. @HanaAbaza @JHendy #uberwebinar
 Create a “quick list” (or Hub!)
 Include links in email templates
 Start a daily / weekly “marketing update”
 Give a “heads up” when you’ve published a timely piece of
content (gives sales a great excuse to reach out to a lead!)
 Use a platform that helps you empower your sales team

17. THANK YOU!
Questions? We’ve got answers!
@uberflip info@uberflip.com hub.uberflip.com
#uberwebinar