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driving sourcing excellence

            ERE Expo
        September, 2011
   presented by Carmen Hudson
driving sourcing excellence
“Effective sourcing is critical to recruiting success — but
many organizations struggle to achieve high ROI on
sourcing efforts. Carmen Hudson, a Yahoo and Starbucks
alum, will discuss how companies that “get it” integrate
sourcing into the recruiting workflow. She will share how
high-performing sourcing teams get results. What are
the best practices of successful sourcing teams and
sourcing leaders? How are they structured? How do they
manage communication and hand-offs? How should
sourcing teams be measured? What must be in place to
ensure sourcing results, and how can you determine if
your sourcing team is set up to be successful? You’ll get
answers questions.”
hello.
what makes a sourcing team excellent?
got sourcing?
here’s what we think…
                                    engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

so, do you have a strategy?
what is your strategy?

      Req
or
       Enterprise

     Posi0on‐        Strategy

      based

     Strategy



          Func0onal
or

          Program
Level

             Strategy

what are your objectives?

                 Req
or
       Enterprise

  Hire          Posi0on‐                               e
        talen    based

                                Strategy

                                                C hang y
    from t
comp
                Strategy

                                                    nolog
                                               tech orm
      etition                                        f
                     Func0onal
or
              plat
                     Program
Level

                        Strategy

                                  Hire
                                           s
                                eng  ineer
                                          w
                                 wi th ne
                                    skills
objectives are better when they are
           super badass
engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

how do I get started?
organize, optimize, prioritize

         cri0cal,

                      cri0cal,

           low

                       high

        difficulty
                     difficulty
    You  have
                                        good
                                  to be his
                                     at t
           not
         not

         cri0cal,
    cri0cal,

           low
        high

        difficulty
    difficulty
    sider
                              Con ing
                                      c
                             ou tsour
                                   this
organize,don’t publicizeprioritize
          optimize and
sourcing team structure



                                                       e
                                                o lum dant
                  culty
                        /               gh v
                                 •  Hi t is abu
                                                         n
            diffi                            n
•   High lexity             on    •   Tale ardized
           p
     com ed cali      brati ng           tand tion and
                          – lo      •  S
           nc
    •  Nua tionships                    ca   libra
                                                  tion     clear
           a
     •  Rel life                          selec offs are
                                                   d
         shelf                           •   Han
       pod                       pool
engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

why have past efforts failed?
the secret ingredient: fortitude


Stalks your org,     Responds to Ads,    Bio/Resume on Blog   Not looking, only          Loyal or happy,
dying to work here   resume on Job       or Linkedin,         “recruit-able” if it’s     won’t return calls
                     Board               open to networking   clearly a better           about new jobs
                                                              opportunity


            Ac#ve
                 Candidate
Sourcing
                        Passive

Fastest :            Quick:              Reasonable:          Slower:                    Slowest:
Days                 1-2 Weeks           2-4 Weeks            2-6 Months                 Maybe Never
engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

what are the external factors that
        prevent success?
do you have a “top 10” list?
•  your CEO/CTO does
•  wanna be ‘strategic’? produce a top 100 list
   for your organization, and report your progress
•  your ability to recruit your top 10/top 100 is
   directly correlated to your brand
•  if your brand does not match your EVP word will
                                          ,
   get out
engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

do you have the right skills on your
         sourcing team?
sourcers come in different flavors
here’s what we think…
                                    engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

what’s the best sourcing tool evah?
analyzing sourcing tools
•  which source produces
   results fastest?                           hires es
                                         # of resum
•  which produces the highest   Yi eld
                                       =
                                           #of bmitted
                                               su
   yield?
•  highest quality
•  usage/cost/training
•  Remember: fortitude
measuring results
•  conversion metrics
     –  submittals:interview
     –  interview:offer
•  time to fill
     –  time to present, time to interview
•    sourcing tool effectiveness
•    size/scope of networks
•    social media reach
•    career site traffic
•    improved cycle time
•    feedback
here’s what I think…
                                    engagement/
   strategy
     org
structure

                                      for0tude





  employer

                 sourcing
skills
      tools

brand
and
EVP





   metrics
         budget

can I afford it??
cost per 100 positions (example)
•  mid level sourcer: $85K + associated costs
•  tools: 20K+
•  training: 5K
•  employer branding: 100K
•  time investment: 3 years
average = 210K annually or $2,100/position
Recrui#ng
Toolbox,
Inc.

Get
there.
Faster.





                                        Carmen
Hudson

                                  Engagement
Manager

                           carmen@recrui0ngtoolbox.com

                                         @peopleshark


                                  Recrui0ng
Toolbox,
Inc.

                                            PO
Box
2573

                                    Redmond,
WA
98073


                                           206.465.3205

                                           888.823.2030





                             www.recrui#ngtoolbox.com


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Driving Sourcing Excellence

  • 1. driving sourcing excellence ERE Expo September, 2011 presented by Carmen Hudson
  • 2. driving sourcing excellence “Effective sourcing is critical to recruiting success — but many organizations struggle to achieve high ROI on sourcing efforts. Carmen Hudson, a Yahoo and Starbucks alum, will discuss how companies that “get it” integrate sourcing into the recruiting workflow. She will share how high-performing sourcing teams get results. What are the best practices of successful sourcing teams and sourcing leaders? How are they structured? How do they manage communication and hand-offs? How should sourcing teams be measured? What must be in place to ensure sourcing results, and how can you determine if your sourcing team is set up to be successful? You’ll get answers questions.”
  • 4. what makes a sourcing team excellent?
  • 6. here’s what we think… engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 7. so, do you have a strategy?
  • 8. what is your strategy? Req
or
 Enterprise
 Posi0on‐ Strategy
 based
 Strategy
 Func0onal
or
 Program
Level
 Strategy

  • 9. what are your objectives? Req
or
 Enterprise
 Hire Posi0on‐ e talen based
 Strategy
 C hang y from t comp Strategy
 nolog tech orm etition f Func0onal
or
 plat Program
Level
 Strategy
 Hire s eng ineer w wi th ne skills
  • 10. objectives are better when they are super badass
  • 11. engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 12. how do I get started?
  • 13. organize, optimize, prioritize cri0cal,
 cri0cal,
 low
 high
 difficulty difficulty
 You have good to be his at t not
 not
 cri0cal,
 cri0cal,
 low
 high
 difficulty
 difficulty
 sider Con ing c ou tsour this
  • 15. sourcing team structure e o lum dant culty / gh v •  Hi t is abu n diffi n •   High lexity on •   Tale ardized p com ed cali brati ng tand tion and – lo •  S nc •  Nua tionships ca libra tion clear a •  Rel life selec offs are d shelf •   Han pod pool
  • 16. engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 17. why have past efforts failed?
  • 18. the secret ingredient: fortitude Stalks your org, Responds to Ads, Bio/Resume on Blog Not looking, only Loyal or happy, dying to work here resume on Job or Linkedin, “recruit-able” if it’s won’t return calls Board open to networking clearly a better about new jobs opportunity Ac#ve
 Candidate
Sourcing
 Passive
 Fastest : Quick: Reasonable: Slower: Slowest: Days 1-2 Weeks 2-4 Weeks 2-6 Months Maybe Never
  • 19. engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 20. what are the external factors that prevent success?
  • 21. do you have a “top 10” list? •  your CEO/CTO does •  wanna be ‘strategic’? produce a top 100 list for your organization, and report your progress •  your ability to recruit your top 10/top 100 is directly correlated to your brand •  if your brand does not match your EVP word will , get out
  • 22. engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 23. do you have the right skills on your sourcing team?
  • 24. sourcers come in different flavors
  • 25. here’s what we think… engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 26. what’s the best sourcing tool evah?
  • 27. analyzing sourcing tools •  which source produces results fastest? hires es # of resum •  which produces the highest Yi eld = #of bmitted su yield? •  highest quality •  usage/cost/training •  Remember: fortitude
  • 28. measuring results •  conversion metrics –  submittals:interview –  interview:offer •  time to fill –  time to present, time to interview •  sourcing tool effectiveness •  size/scope of networks •  social media reach •  career site traffic •  improved cycle time •  feedback
  • 29. here’s what I think… engagement/ strategy
 org
structure
 for0tude
 employer
 sourcing
skills
 tools
 brand
and
EVP
 metrics
 budget

  • 30. can I afford it??
  • 31. cost per 100 positions (example) •  mid level sourcer: $85K + associated costs •  tools: 20K+ •  training: 5K •  employer branding: 100K •  time investment: 3 years average = 210K annually or $2,100/position
  • 32. Recrui#ng
Toolbox,
Inc.
 Get
there.
Faster.
 Carmen
Hudson
 Engagement
Manager
 carmen@recrui0ngtoolbox.com
 @peopleshark
 Recrui0ng
Toolbox,
Inc.
 PO
Box
2573
 Redmond,
WA
98073
 206.465.3205
 888.823.2030
 www.recrui#ngtoolbox.com