The document discusses consumer trends in catering in Britain. Coffee shops are projected to outnumber pubs within 10 years. Street food and dessert cafes are growing in popularity. Successful catering businesses focus on doing simple food well, personalizing the customer experience, showing the food preparation process, considering dietary restrictions, using fresh and visually appealing ingredients, and investing in staff as a competitive advantage. The author recommends caterers visit different food establishments for inspiration, promote their own food, dare to differentiate themselves, and focus on these consumer trends in 2017.