In today’s globalized and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in emerging markets. In this presentation you will learn that reality is a bit different. And, how important it is, to adapt and localize your offering. You will also discover how Research Communities (MROCs) can help to give brands local relevance, but only if you adapt the methodology… with knowledge of the local culture.

2. @tomderuyck

3. @tomderuyck

4. Fast Growing
Economies
@tomderuyck

5. Survival in
the City
@tomderuyck

6. Generation
Y(oung)
@tomderuyck

7. @tomderuyck

8. Global
Brand Tribes
@tomderuyck

9. @tomderuyck

10. Hyperlocal
@tomderuyck

11. @tomderuyck

12. Making Brands Locally Relevant
@tomderuyck

13. Made (t)here,
for (t)here
@tomderuyck

14. Celebration
nation
@tomderuyck

15. Leap
frogging
@tomderuyck

16. Reverse
innovation
@tomderuyck

17. @tomderuyck
Commercialization

18. It’s Now
or Never!
@tomderuyck

19. @tomderuyck

20. @tomderuyck

21. @tomderuyck

22. @tomderuyck

23. Customer
Dialogues
@tomderuyck

24. Celebrate Diversity
@tomderuyck

25. Take your Time
@tomderuyck

26. Be Agile
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27. @tomderuyck

28. Lost in translation
@tomderuyck

29. Language
is only 10%
of Culture
@tomderuyck

30. @tomderuyck

31. Motiv(n)ation
#1
@tomderuyck

32. The battle of
the screens
#2
@tomderuyck

33. Different
Country,
Different
Story
#3
@tomderuyck

34. Managing expectations
#4
@tomderuyck

35. Playing for
attention
#5
@tomderuyck

36. How people
say things is
equally
important as
what they say
@tomderuyck

37. Meet (y)our new
Colleagues!
@tomderuyck

38. Filling our
Blind Spots
@tomderuyck

39. Our Eyes and Ears
@tomderuyck

40. @tomderuyck

41. @tomderuyck

42. @tomderuyck
Getting Closer

43. @tomderuyck
Digging Deep

44. @tomderuyck
(Re)defining the ‘Category’

45. @tomderuyck
The Universal Insight(s)

46. @tomderuyck
Bring it to
Life

47. @tomderuyck
Brand & Product Activation

48. @tomderuyck
Sharing is Caring

49. @tomderuyck

50. @tomderuyck

51. @tomderuyck
Your Undiscovered Territory?

52. linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities