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kelly Global workforce index ™




The leadership
disconnect


                                             people
                                          00




                                      0
                                  168,
                                                   2012
                                       e: AUGUST
                                  eleas




                                                      s
                                 r




                                                  ie
                                     30           r
                                         c o u nt
PERCENT OF WORKERS WHO ARE DISSATISFIED WITH THEIR MANAGEMENT’S LEADERSHIP STYLE (TOP 10 COUNTRIES)

Eight out of 10 countries
who experience the                                    italy                                      south Africa             germany                                  poland                   denmark                                                                                  hong Kong                                  sweden                 hungary           france          switzerland

                                                      36%                                        35%                      34%                                      33%                      32%                                                                                      31%                                        29%                    29%               28%             28%
highest levels of leadership




                                                                                                                                                                                                                                                                                                                                48
dissatisfaction are in Europe




Leadership: what you want
and what you get
          Preferred leadership style                                                                 Actual leadership style                                                                                                                                                                                                    percent of workers            PERCENT OF WORKERS inspired by their
                                                                                                                                                                                                                                                                                                                                worldwide that reported       managers to do their best work
                                                                                                                                                                                                                                                                                                                                they feel inspired by         (by country)
democratic                     empowering                     empathetic                              visionary                                    Authoritative
Favors team                    Fosters/allows                 Sets a tone                             Provides clear                               Direct approach;                                                                                     24                                                                      their manager to do                            35%    50%            65%
involvement/                   workers to                     so workers                              vision/foresight,                            expects that                                                                                                                                                                 their best work               Puerto Rico




                                                                                                                                                                                                                                                                                                                                38
decision-making                have direct                    feel engaged,                           allowing for                                 directives will                                                                                                                                                                                            Canada
by the group;                  decision-making                valued, and                             cohesive                                     be followed                                                                                                                                                                                                United States
gives instruction              responsibilities               guided to                               progress
                                                                                                                                                                                                                                                                                                                                                              Mexico
after consulting                                              succeed                                 towards a
the group                                                                                             shared vision                                                                                                                                                                                                                                           Switzerland
                                                                                                                                                                                                                                                                               20                     20                                                      South Africa
                                                                                                                                                                                                                                                                                                                                                              Belgium
                                                                                                                                                                                                                                                                                                                                                              Norway
                                                rred by 81% of                                                                                                                                                                                                                                                                                                Luxembourg
                                          prefe                wo
                                    are                                            rke                                                                                                                                                                                                                                     17                                 Hungary
                               es
                        s   tyl                                                            rs
                                                                                                                                                                                                                                                                                                                                                              France
                    p                                                                                                                                                                                                                                    16
                  hi                                                                                                                                   e most com                                                                                                                                                                                             Italy
                rs
                                                                                                                                             is   is th           mo                                                                                                                                                            percent of workers
                                                                                                                                          th                                                                                                                                                                                                                  Ireland
           de




                                                                                                                                                                     n                                                                                                                                                          worldwide that said they
                                                                                                                                       ay                                     le
         ea




                                                                                                                                                                                                                                                                                                                                either didn’t believe in      Sweden
       rl




                                                                                                                                  ss




                                                                                                                                                                               ad




                                                                                                                                                                                            the preferred leadership style breakdown
    fou




                                                                                                                                                                                                                                                                                                                                their employer’s mission/     United Kingdom
                                                                                                                                er




                                                                                                                                                                                 er
                                                                                                                             ork




                                                                                                                                                                                   shi
                                                                                                                                                                                                                                                                                                                                                              Russia
     se




                                                                                                                                                                                                                                                                                                                                purpose, or didn’t know it
                                                                                                                                                            least pre




                                                                                                                                                                                      p




                                                                                                                                                                                                                                                                                                                                60
 Th e




                                                                                                                     29% of w




                                                                                                                                                        e                                                                                                                       12                                                                            Germany




                                                                                                                                                                                    style
                                                                                   ce




                                                                                                                                                                    fe
                                                                                                                                             als o th




                                                                                                                                                                                                                                                                                                                                                              Netherlands
                                                                                                                                                                       rred
                                                                                   their work pl a




                                                                                                                                                              4%                                                                                                                                                                                              Portugal
                                                                                                                                                                                                                                                                                                                                                              Poland
                                                                                                                                                  It’s




                                                                                                                                                                                                                                                                                                                                                              Denmark
                        But on




                                                                                                                                                                                                                                                                                                                                                              India
                                                                                                                                                                                                                                                                                                                            8                                 Indonesia
                                                                                   e in
                             ly 4




                                                                                                                                                                                                                                                                                                       7                                                      Malaysia
                                                                               se




                                                                                                                                                                                                                                                                                                                                                              New Zealand
                               3%




                                     sa                                       al
                                                                          ly




                                          yt                             tu                                                                                                                                                                                                                                                                                   Singapore
                                               his                  ac
                                                     is what they                                                                                                                                                                                                                                                                                             Australia

                                                                                                                                                                                                                                                              empowering (%)
                                                                                                                                                                                                                                                                                                                                percent of workers
                                                                                                                                                                                                                                       democratic (%)




                                                                                                                                                                                                                                                                                     empathetic (%)
                                                                                                                                                                                                                                                                                                                                                              Thailand
                                                                                                                                                                                                                                                                                                                                worldwide who speak




                                                                                                                                                                                                                                                                                                           visionary (%)
                                                                                                                                                                                                                                                                                                                                                              China
                                                                                                                                                                                                                                                                                                                                highly of their employer—
                                                                                                                                                                                                                                                                                                                                                              Hong Kong
                                                                                                                                                                                                                                                                                                                                the most positive countries
                                                                                                                                                                                                                                                                                                                                include Norway, Russia,
                                                                                                                                                                                                                                                                                                                                Mexico, Sweden,
                                                                                                                                                                                                                                                                                                                                United States and Italy
contents

 Section 1:                            Section 2:                                   The Kelly Global Workforce Index 2012

 4	Introduction                        15	Introduction                              The 2012 Kelly Global Workforce Index (KGWI)
                                                                                    brings together the findings from almost
 5	 Leadership Style (by region)       16	 Managerial Inspiration (by region)
                                                                                    170,000 respondents from 30 countries. It
 6	 Leadership Style: Americas         17	 Managerial Inspiration: Americas         shows the results of diverse forces impacting the
                                                                                    contemporary workplace, including generational
 7	 Leadership Style: EMEA             18	 Managerial Inspiration: EMEA
                                                                                    and geographic diversity, the impact of mobile
 8	 Leadership Style: APAC             19	 Managerial Inspiration: APAC             technologies, employee empowerment,
                                                                                    and the widespread use of social media.
 9	 Leadership Style (by generation)   20	 Managerial Inspiration (by generation)
                                                                                    This third installment of the 2012 KGWI examines
 10	 Leadership Style                  21	 Feedback on Employer (by region)
                                                                                    the issue of leadership in the contemporary
     (by Professional/Technical and
     Non-Professional/Technical)       22	 Feedback on Employer: Americas           workplace from the employee perspective.
                                                                                    It explores the way that workers think about
 11	 Leadership Style (by industry)    23	 Feedback on Employer: EMEA
                                                                                    the quality, direction, and style of leadership,

 12	 Preferred Leadership Style        24	 Feedback on Employer: APAC               and the degree to which they share the goals
                                                                                    of those who head their organizations.
 13	 Leadership Style:                 25	 Employer Vision (by region)
     Preferred vs. Actual                                                           The paper examines the leadership issue across
                                       26	 Employer Vision (by industry)
                                                                                    industry sectors, and globally, across
 14 Leadership Style:                  27	Conclusion                                the Americas, APAC, and EMEA regions.
     Professional/Technical Workers                                                 It also includes a generational perspective,
     – Preferred vs. Actual
                                                                                    with a focus on the three main workforce
                                                                                    generations—Gen Y (age 19–30), Gen X
                                                                                    (age 31–48), and Baby Boomers (age 49–66).




Kelly Global Workforce Index™                                                                                                           3
sec tion 1




Who’s listening to our business leaders?
Business literature is bursting with advice on the development of leadership in modern
business. Yet, much of what our business leaders are saying is not being heard.




Not only are workers not heeding                 The question of leadership style in the         Different leadership styles defined

the message from the top, they are               workplace focuses attention on the              Democratic: 	        Favors team involvement/decision-making; gives instruction
questioning core principles that underpin        differing approaches to leadership and                               after consulting the group
the businesses for which they work.              management. Leadership is about many            Authoritative: 	     Direct approach; expects that directives will be followed
                                                 things—vision, performance, motivation, and     Visionary: 	         Provides clear vision/foresight, allowing for cohesive
The latest survey results show that, globally,
                                                 insight, as well as technical ability. Often,                        progress towards a shared vision
just 38% of respondents are satisfied with
                                                 leadership is also about what “works”.
their current management’s leadership style.                                                     Empowering: 	        Fosters/allows workers to have direct decision-making responsibilities
                                                 Workers have an innate understanding
                                                                                                 Empathetic: 	        Sets a tone so workers feel engaged, valued, and guided to succeed
What are we to make of this? Are the             about what works and what doesn’t when
                                                                                                 Humble Servitude: 	 Focuses on listening; establishes a spirit of service for workers
messages from the top unclear, or are the        it comes to management oversight, since
                                                                                                 Moral/ethical: 	     Insistence on ethical behavior by all, practicing the
leaders themselves not right for the job?        they observe it closely every day.
                                                                                                                      “Golden Rule” in all company dealings




Kelly Global Workforce Index™                                                                                                                                                                  4
Leadership style (by region)


Å The most favorable assessment
comes from workers in the Americas,     How satisfied are you with your management’s leadership style? (Total satisfied %, by region)
where 45% say they are satisfied with
their current management’s leadership
style. This is significantly higher
than the average across all regions,
with only 34% of workers reporting              AMERICAS                             EMEA                                APAC           ALL COUNTRIES

they are satisfied in EMEA and 39%
voicing their satisfaction in APAC.




                                                  45%                                34%                                39%                 38%




Kelly Global Workforce Index™                                                                                                                           5
Leadership style: americas


Å The Americas region is doing far
better than elsewhere around the globe         How satisfied are you with your management’s leadership style? (Total satisfied %, by country)
when it comes to employee satisfaction
                                          70                58%                                55%                               43%            42%
with management’s leadership style,
and the standout performers in the
                                          65
Americas are Puerto Rico and Mexico.

With well over 50% of workers satisfied   60
with their management’s leadership
style, the two countries are well         55
above the global average of 38%.

                                          50
While Canada and the United States
are at the lower end of the Americas
                                          45
region on this score, they are both
above the global average.
                                          40



                                          35



                                          30
                                                             Puerto Rico




                                                                                               Mexico




                                                                                                                                  Canada




                                                                                                                                                United States
Kelly Global Workforce Index™                                                                                                                                   6
Leadership style: EMEA


Å The EMEA region is the worst
performing of the major global regions on          How satisfied are you with your management’s leadership style? (Total satisfied %, by country)
the issue of leadership style satisfaction.
                                              60    51%       45%      39%       38%           37%       35%              34%      33%       33%       32%            32%          32%      31%       30%           29%      25%        20%

Within the EMEA region, the most
successful countries—in terms of
leadership style satisfaction—are             50
Russia, Norway, and Ireland, which all
sit above the average for the region.

The major economies of Germany and            40

France sit below the regional average.
The United Kingdom is performing
consistently with the average for             30
the EMEA region, while Italy and
Portugal are the worst performers.

                                              20




                                              10
                                                     Russia



                                                              Norway



                                                                       Ireland



                                                                                 Switzerland



                                                                                               Hungary



                                                                                                         United Kingdom



                                                                                                                          Poland



                                                                                                                                   Belgium




                                                                                                                                                       South Africa



                                                                                                                                                                      Luxembourg



                                                                                                                                                                                   Sweden



                                                                                                                                                                                            Germany



                                                                                                                                                                                                      Netherlands



                                                                                                                                                                                                                    France



                                                                                                                                                                                                                             Portugal



                                                                                                                                                                                                                                        Italy
                                                                                                                                             Denmark


Kelly Global Workforce Index™                                                                                                                                                                                                                   7
Leadership style: APAC


Å The APAC region sits midway between
                                                 Leadership style - are you with your management’s leadership style? (Total satisfied %, by country)
                                                  How satisfied APAC
the Americas and EMEA on the global
measure of leadership style satisfaction,
                                            55         47%             42%             41%             39%             39%             37%             36%         33%         30%
with an average 39% of workers satisfied
with their management’s leadership style.
                                            50
Within the region, there is a wide range
of performance with India, Thailand,
                                            45
and Australia all sitting comfortably
above the average for the region.
                                            40
At the other end of the scale,
both Hong Kong and Indonesia
rate lowest in APAC.                        35



                                            30



                                            25



                                            20
                                                        India




                                                                        Thailand




                                                                                        Australia




                                                                                                        New Zealand




                                                                                                                        Malaysia




                                                                                                                                        China




                                                                                                                                                       Singapore




                                                                                                                                                                   Indonesia




                                                                                                                                                                               Hong Kong
Kelly Global Workforce Index™                                                                                                                                                              8
Leadership style (by generation)


Å Amongst the main workplace
generations, Gen Y are more satisfied   How satisfied are you with your management’s leadership style? (Total satisfied %, by generation)
with their management’s leadership
style (40%) compared with Gen X
and Baby Boomers (both 37%).


                                                  GEN Y                             GEN X                          BABY BOOMERS




                                                  40%                                37%                                37%




Kelly Global Workforce Index™                                                                                                               9
Leadership style (by Professional/Technical
and non-Professional/Technical)

Å Workers with a Professional/
Technical (P/T) skill set are more     How satisfied are you with your management’s leadership style? (Total satisfied %)
content with their management’s
leadership style (41%) compared with
those with non-P/T skill sets (38%).

                                                                                   NON-
                                            PROFESSIONAL/                      PROFESSIONAL/
                                              TECHNICAL                          TECHNICAL




                                                 41%                                38%




Kelly Global Workforce Index™                                                                                               10
Leadership style (by industry)


Å It is possible to gauge the
effectiveness of leadership style within    How satisfied are you with your management’s leadership style? (Total satisfied %)
distinct industry sectors. The industries
                                                    Business Services                                                                      45%
where workers cite the highest levels
of satisfaction with management’s                          Education                                                                       44%

leadership style are: Business Services,     Information Technology                                                                        43%
Education, IT, Government, and Utilities/
                                                         Government                                                                        43%
Oil/Gas. Those with the lowest levels
                                                     Utilities/Oil/Gas                                                                     43%
of satisfaction are Hospitality/Travel/
                                                         Automotive                                                                        41%
Leisure and Transport/Distribution.
                                                           Chemicals                                                                       41%

                                                    Financial Services                                                                     41%

                                                 Food and Beverage                                                                         41%

                                                        Life Sciences                                                                      39%

                                                                Retail                                                                     39%

                                                               Other                                                                       38%

                                               Transport/Distribution                                                                      37%

                                            Hospitality/Travel/Leisure                                                                     37%


                                                                         30                        35                            40   45




Kelly Global Workforce Index™                                                                                                               11
preferred Leadership style


Å When workers are asked their
opinion on their preferred leadership     Which of the following do you prefer as a leadership style in the workplace?
style, we see a very clear preference.
                                          30%


From a range of choices, the preferred
leadership style is one described as
                                          25%
“democratic”, nominated by 24%
of respondents. This is followed by
“empowering” (20%), “empathetic”          20%
(20%), and “visionary” (17%).

Together, the democratic, empowering,
                                          15%
empathetic, visionary modes of
leadership make up an overwhelming
81% of the preferred choices. And while   10%
no one leadership style dominates
as the preferred choice, democratic,
empowering, empathetic, and visionary      5%

styles of leadership resonate most
strongly among workers. Workers clearly
opt for a leadership style that some       0%

                                                 Democratic     Empowering      Empathetic      Visionary       Moral/    Humble      Authoritative   Don't Know   Other
might say emphasizes the “soft” skills—
                                                                                                                Ethical   Servitude
communications, vision, empathy, team
building, and individual empowerment.




Kelly Global Workforce Index™                                                                                                                                              12
Leadership style: preferred vs. Actual


Å In contrast to the preferred
modes of leadership nominated by          Which leadership style does your current manager display and which leadership style do you prefer?
workers, what they actually get is        30%
something different altogether.
                                                                                                                                                                       Actual
                                                                                                                                                                       Preferred
The most common style of leadership
                                          25%
is “authoritative,” cited by 29% of
workers. It’s also the least preferred.

                                          20%
When it comes to the democratic,
empowering, empathetic, visionary
modes of leadership that are preferred
                                          15%
by 81%, just 43% say this is what they
are actually seeing in their workplace.
                                          10%
In other words, there is a significant
disconnect between the leadership/
management style workers are              5%
seeking and what they are getting.

.
                                          0%

                                                 Democratic    Empowering      Empathetic      Visionary       Moral/        Humble       Authoritative   Don't Know            Other
                                                                                                               Ethical       Servitude




Kelly Global Workforce Index™                                                                                                                                                           13
Leadership style: Professional/TechniCal Workers
– preferred vs. Actual

Å The prevalence of the authoritative
leadership style is an intriguing finding,   Which leadership style does your current manager display and which leadership style do you prefer?
and one that clearly sits uncomfortably
                                             30%
with workers. For organizations that
                                                                                                                                                                          Actual
have a corporate culture that relies                                                                                                                                      Preferred
on a command structure, this won’t           25%

be such an issue. But for the many
businesses that promote collaboration,
and want to harness the full depth of        20%

their talent pool, it will be problematic.

Among respondents in the Professional/       15%

Technical category, the trend is also
evident. The authoritative leadership
style is the prevailing approach, yet        10%

it is the least preferred. Across all
of the most preferred leadership
                                             5%
styles, workers report that they are
not getting what they expect.

                                             0%

                                                    Democratic    Empowering      Empathetic      Visionary       Moral/         Humble      Authoritative   Don't Know            Other
                                                                                                                  Ethical       Servitude




Kelly Global Workforce Index™                                                                                                                                                              14
sec tion 2




Filling the Management Vacuum
One of the chief goals of an effective leader is to motivate staff to achieve higher
performance. Yet, something seems amiss when it comes to the way workers evaluate
the performance of their managers.



Only around half (48%) of those surveyed      such as technology, training, and other     It raises the question as to whether
say that they are inspired by their current   workforce development tools. What is        managers are ill-prepared or that we
manager to perform their best work.           clear is that many workers recognize that   simply have the wrong ones. Or perhaps
                                              these efforts are largely unsuccessful in   the harried pace of the modern workplace
Business leaders struggle with ways to lift   encouraging their personal best at work.    has altered what leaders can provide
workplace productivity through measures                                                   and what workers should expect.




Kelly Global Workforce Index™                                                                                                        15
managerial inspiration (BY region)


Å The lowest level of managerial
inspiration is in the EMEA region, where   Does your current manager inspire you to do your best work? (% Yes, by region)
just 44% of workers are motivated
by their managers. On average it’s
significantly higher in the Americas
(52%) and the APAC region (54%).
                                                   AMERICAS                           EMEA                                  APAC   ALL COUNTRIES




                                                     52%                              44%                                   54%        48%




Kelly Global Workforce Index™                                                                                                                      16
managerial inspiration: americas


Å The Americas region boasts
the top marks for managerial                  Does your current manager inspire you to do your best work? (% Yes, by country)
inspiration, with more than half (52%)
                                         70                62%                               52%                                52%             50%
of workers agreeing that they are
pushed to do their best work.
                                         65
Within the Americas, Puerto Rico
at 62% is the top performer, while
                                         60
Canada, United States, and Mexico are
all well above the global average.
                                         55



                                         50



                                         45



                                         40



                                         35
                                                            Puerto Rico




                                                                                             Canada




                                                                                                                                United States




                                                                                                                                                Mexico
Kelly Global Workforce Index™                                                                                                                            17
managerial inspiration: EMEA


Å EMEA trails both the Americas and
APAC on the issue of management               Does your current manager inspire you to do your best work? (% Yes, by country)
inspiration, but there is significant
                                         60    51%            50%            49%       48%      48%          47%       46%      46%     45%       45%      44%              43%      40%       37%           36%        34%      34%
diversity across the region.

Switzerland, South Africa, and Belgium
are all among the best rated on a        53
global scale, but Denmark, Poland,
and Portugal rate among the lowest.

                                         46




                                         39




                                         32




                                         25
                                                Switzerland



                                                              South Africa



                                                                             Belgium



                                                                                       Norway



                                                                                                Luxembourg



                                                                                                             Hungary



                                                                                                                       France



                                                                                                                                Italy



                                                                                                                                        Ireland



                                                                                                                                                  Sweden



                                                                                                                                                           United Kingdom



                                                                                                                                                                            Russia



                                                                                                                                                                                     Germany



                                                                                                                                                                                               Netherlands



                                                                                                                                                                                                             Portugal



                                                                                                                                                                                                                        Poland



                                                                                                                                                                                                                                 Denmark
Kelly Global Workforce Index™                                                                                                                                                                                                              18
managerial inspiration: APAC


Å The APAC region, as a whole,
rates relatively well on this score, but        Does your current manager inspire you to do your best work? (% Yes, by country)
its great diversity masks some poor
                                           75        65%            58%            58%            52%            52%              51%         44%        40%     38%
performers in the management stakes.

The standout top performers are India,
Indonesia, and Malaysia, with well over
half of workers giving their management
high marks for inspiring leadership.

At the other extreme, management
in Hong Kong and China
received poor marks in the eyes
of their country’s workers.




                                           30
                                                      India




                                                                     Indonesia




                                                                                    Malaysia




                                                                                                   New Zealand




                                                                                                                 Singapore




                                                                                                                                  Australia




                                                                                                                                              Thailand




                                                                                                                                                         China




                                                                                                                                                                 Hong Kong
Kelly Global Workforce Index™                                                                                                                                                19
managerial inspiration (by generation)


Å When viewed from a generational
perspective, Gen Y appear to be getting a    Does your current manager inspire you to do your best work? (% Yes, by generation)
slightly better outcome (51%) than Gen X
and Baby Boomers (both 47%). However,
overall the results do not reflect well
on the ability of management to lift the
workforce to higher levels of performance.             GEN Y                            GEN X                         BABY BOOMERS




                                                       51%                              47%                               47%




Kelly Global Workforce Index™                                                                                                        20
feedback on Employer (by region)


Å There is also the issue of the way
that superior leadership translates into   When speaking to others, do you speak highly of your employer? (% Yes, by region)
perceptions about the best places
to work. Workers use a variety of
methods, including social media, to
communicate with their peers about
work, company culture and leadership.              AMERICAS                           EMEA                               APAC   ALL COUNTRIES


When asked, 60% of respondents,
globally, say that they speak highly
of their employer to third parties. But
there is a significant variation across
the globe. In the Americas, more than
two-thirds (67%) say they speak highly
of their employer, but this drops to                 67%                              58%                                55%        60%
58% in EMEA and 55% in APAC.




Kelly Global Workforce Index™                                                                                                                   21
feedback on Employer: Americas


Å The Americas region enjoys a very
high level of positive employee feedback.        When speaking to others, do you speak highly of your employer? (% Yes, by country)


The highest is in Mexico, where almost      80                73%                              67%                               64%           60%

three-quarters of workers speak
highly of their management, followed
by the United States (67%), Puerto
Rico (64%), and Canada (60%).

                                            70




                                            60




                                            50
                                                              Mexico




                                                                                                United States




                                                                                                                                 Puerto Rico




                                                                                                                                               Canada
Kelly Global Workforce Index™                                                                                                                           22
feedback on Employer: EMEA


Å In EMEA, public praise for
management sits on average at 58%;            When speaking to others, do you speak highly of your employer? (% Yes, by country)
however, there is a vast gulf between
                                         85    74%       73%      69%      67%     65%           62%       58%      58%      58%       57%       56%        55%            54%          53%              50%           36%       32%
the highest and the lowest.

In Norway and Russia more than 70%
                                         75
of workers are comfortable in speaking
favorably about their employers.

                                         65
In both Switzerland and the United
Kingdom, only around half are
happy to praise their employers,
                                         55
and in Germany and Denmark it
falls to approximately one-third.

                                         45




                                         35




                                         25
                                                Norway



                                                         Russia



                                                                  Sweden



                                                                           Italy



                                                                                   Netherlands



                                                                                                 Belgium



                                                                                                           France



                                                                                                                    Poland



                                                                                                                             Hungary



                                                                                                                                       Ireland



                                                                                                                                                 Portugal



                                                                                                                                                            South Africa



                                                                                                                                                                           Luxembourg



                                                                                                                                                                                        United Kingdom



                                                                                                                                                                                                         Switzerland




                                                                                                                                                                                                                                 Germany
                                                                                                                                                                                                                       Denmark
Kelly Global Workforce Index™                                                                                                                                                                                                              23
feedback on Employer: APAC


Å Workers in the APAC region, as
a whole, are the least likely to speak             When speaking to others, do you speak highly of your employer? (% Yes, by country)
favorably about their employers.
                                              65       60%            58%            57%            57%           56%            52%          52%        50%         42%

But that doesn’t apply in countries such as
China, Thailand, India, and New Zealand,
where approximately 60% are content
to speak positively to others about their
employers. In contrast, in Hong Kong,
only about 40% are willing to do so.




                                              30
                                                        China




                                                                       Thailand




                                                                                     India




                                                                                                    New Zealand




                                                                                                                   Australia




                                                                                                                                  Singapore




                                                                                                                                              Malaysia




                                                                                                                                                         Indonesia




                                                                                                                                                                     Hong Kong
Kelly Global Workforce Index™                                                                                                                                                    24
Employer vision (by region)


Å In many instances, the way
that workers feel toward their             Do you believe in what your employer is trying to accomplish (the company’s mission/purpose)? (% Yes, by region)
employer rests largely on the
degree of “buy-in” that they have to
management’s goals and vision.

Workers who understand and embrace                 AMERICAS                            EMEA                               APAC                         ALL COUNTRIES
the goals of management have a shared
purpose, which means that everyone is
clear about both the strategic direction
and the means to implement it.

When asked whether they believe
in what their employer is trying to
achieve, there is more than half                     68%                               56%                                67%                                 62%
(62%) who say that they do.

Workers in the Americas (68%) and
APAC (67%) share relatively high rates
of common purpose. In contrast, only
56% of workers in EMEA believe in what
their employer is trying to accomplish.




Kelly Global Workforce Index™                                                                                                                                          25
Employer vision (by industry)


Å Once again, the results paint a
somewhat unsettling picture for many           Do you believe in what your employer is trying to accomplish (the company’s mission/purpose)? (% Yes, by industry)
businesses. Nearly four in 10 (37%)
                                                              Education                                                                                                  70%
workers do not believe in or share the
critical vision for the organization that is            Utilities/Oil/Gas                                                                                                68%

mapped out by its leadership, or they are              Business Services                                                                                                 67%
unsure what it is. By any measure, this
                                                            Government                                                                                                   67%
represents a considerable deadweight
                                                           Life Sciences                                                                                                 67%
loss in the form of workers who are
emotionally disengaged, and quite                           Automotive                                                                                                   66%

possibly working well below their best.             Food and Beverage                                                                                                    65%

                                                       Financial Services                                                                                                65%
What is also clear is that the trend is
                                                              Chemicals                                                                                                  65%
largely uniform across industry sectors.
There are very few industries that are          Information Technology                                                                                                   65%

getting this right. Education is perhaps                          Other                                                                                                  64%
the standout performer, but even in
                                                                   Retail                                                                                                64%
that sector there is still almost a third
                                                  Transport/Distribution                                                                                                 62%
that is isolated from the core mission.
                                               Hospitality/Travel/Leisure                                                                                                62%


                                                                            30            40                    50                     60                     70    80




Kelly Global Workforce Index™                                                                                                                                             26
Conclusion




Closing the Gap
There is an abundance of theories and opinions about what constitutes the best business
leaders. Much of this is from the perspective of the business executive. There is considerably
less focus on the view from the “factory floor” or from the office.



The vast majority of workers will not               poor management. But high performing              For employers:                                5.	 Has the move to more matrix
have digested the theories of leadership,           enterprises go to great lengths to ensure                                                          organizations contributed to the
                                                                                                      1.	 How are you evaluating your leadership
but they see it in practice every day,              that there is a shared vision of organizational                                                    disconnect between workers and leaders?
                                                                                                         development efforts? Are you
and they have well-defined views about              goals and direction, from top to bottom.                                                        6.	 How can you encourage more group
                                                                                                         considering how best to lead a multi-
what constitutes good leadership.                                                                                                                      collaboration and more decision
                                                                                                         generational/cultural workforce?
                                                    Many workers who are isolated from the core                                                        making authority?
                                                                                                      2.	 Are you grooming leaders who are
Given the resources that businesses                 mission may be the victims of leadership
                                                                                                         solely focused on growing the business     For workers:
devote to enhancing leadership                      failure; it may be failure of managers to
                                                                                                         from the bottom line? It may be
capabilities, there remains a worrying gap          adequately develop a strategic goal or                                                          1.	 How do you cope when your manager
                                                                                                         time to also teach them how to grow
between the priority and the results.               failure to communicate the goal. Either                                                            doesn’t speak your language?
                                                                                                         the business from the front line.
                                                    way, it’s a serious vacuum that is costly in                                                    2.	 What are the ways of earning more
Of course, it is entirely possible that the “lost                                                     3.	 How are you revising your leadership
                                                    terms of productivity and staff morale.                                                            responsibility on the job?
one-third” may be right. Their management                                                                development efforts to deal with the       3.	 How can you improve your leadership skills?
may be on the wrong track yet can’t see             This poses a number of important questions           increase in the virtual workforce?         4.	 How can you fuel your own
it. Businesses fail every day because of            for both employers and candidates.                4.	 Are your leaders just too busy to lead?      individual inspiration?




Kelly Global Workforce Index™                                                                                                                                                                         27
About the kelly global workforce index
The Kelly Global Workforce Index is an annual survey revealing opinions about work and the
workplace. More than 168,000 people across the Americas, EMEA, and APAC regions responded
to the 2012 survey. This survey was conducted by RDA Group on behalf of Kelly Services.

About Kelly services®
Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions.
Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class
staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe,
Kelly provides employment to more than 550,000 employees annually. Revenue in 2011 was
$5.6 billion. Visit www.kellyservices.com and connect with us on Facebook, LinkedIn, and Twitter.
Download The Talent Project, a free iPad app by Kelly Services.

An Equal Opportunity Employer © 2012 Kelly Services



kellyservices.com


                                                                                                       EXIT
Kelly Global Workforce Index™                                                                          28

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The Leadership Disconnect

  • 1. kelly Global workforce index ™ The leadership disconnect people 00 0 168, 2012 e: AUGUST eleas s r ie 30 r c o u nt
  • 2. PERCENT OF WORKERS WHO ARE DISSATISFIED WITH THEIR MANAGEMENT’S LEADERSHIP STYLE (TOP 10 COUNTRIES) Eight out of 10 countries who experience the italy south Africa germany poland denmark hong Kong sweden hungary france switzerland 36% 35% 34% 33% 32% 31% 29% 29% 28% 28% highest levels of leadership 48 dissatisfaction are in Europe Leadership: what you want and what you get Preferred leadership style Actual leadership style percent of workers PERCENT OF WORKERS inspired by their worldwide that reported managers to do their best work they feel inspired by (by country) democratic empowering empathetic visionary Authoritative Favors team Fosters/allows Sets a tone Provides clear Direct approach; 24 their manager to do 35% 50% 65% involvement/ workers to so workers vision/foresight, expects that their best work Puerto Rico 38 decision-making have direct feel engaged, allowing for directives will Canada by the group; decision-making valued, and cohesive be followed United States gives instruction responsibilities guided to progress Mexico after consulting succeed towards a the group shared vision Switzerland 20 20 South Africa Belgium Norway rred by 81% of Luxembourg prefe wo are rke 17 Hungary es s tyl rs France p 16 hi e most com Italy rs is is th mo percent of workers th Ireland de n worldwide that said they ay le ea either didn’t believe in Sweden rl ss ad the preferred leadership style breakdown fou their employer’s mission/ United Kingdom er er ork shi Russia se purpose, or didn’t know it least pre p 60 Th e 29% of w e 12 Germany style ce fe als o th Netherlands rred their work pl a 4% Portugal Poland It’s Denmark But on India 8 Indonesia e in ly 4 7 Malaysia se New Zealand 3% sa al ly yt tu Singapore his ac is what they Australia empowering (%) percent of workers democratic (%) empathetic (%) Thailand worldwide who speak visionary (%) China highly of their employer— Hong Kong the most positive countries include Norway, Russia, Mexico, Sweden, United States and Italy
  • 3. contents Section 1: Section 2: The Kelly Global Workforce Index 2012 4 Introduction 15 Introduction The 2012 Kelly Global Workforce Index (KGWI) brings together the findings from almost 5 Leadership Style (by region) 16 Managerial Inspiration (by region) 170,000 respondents from 30 countries. It 6 Leadership Style: Americas 17 Managerial Inspiration: Americas shows the results of diverse forces impacting the contemporary workplace, including generational 7 Leadership Style: EMEA 18 Managerial Inspiration: EMEA and geographic diversity, the impact of mobile 8 Leadership Style: APAC 19 Managerial Inspiration: APAC technologies, employee empowerment, and the widespread use of social media. 9 Leadership Style (by generation) 20 Managerial Inspiration (by generation) This third installment of the 2012 KGWI examines 10 Leadership Style 21 Feedback on Employer (by region) the issue of leadership in the contemporary (by Professional/Technical and Non-Professional/Technical) 22 Feedback on Employer: Americas workplace from the employee perspective. It explores the way that workers think about 11 Leadership Style (by industry) 23 Feedback on Employer: EMEA the quality, direction, and style of leadership, 12 Preferred Leadership Style 24 Feedback on Employer: APAC and the degree to which they share the goals of those who head their organizations. 13 Leadership Style: 25 Employer Vision (by region) Preferred vs. Actual The paper examines the leadership issue across 26 Employer Vision (by industry) industry sectors, and globally, across 14 Leadership Style: 27 Conclusion the Americas, APAC, and EMEA regions. Professional/Technical Workers It also includes a generational perspective, – Preferred vs. Actual with a focus on the three main workforce generations—Gen Y (age 19–30), Gen X (age 31–48), and Baby Boomers (age 49–66). Kelly Global Workforce Index™ 3
  • 4. sec tion 1 Who’s listening to our business leaders? Business literature is bursting with advice on the development of leadership in modern business. Yet, much of what our business leaders are saying is not being heard. Not only are workers not heeding The question of leadership style in the Different leadership styles defined the message from the top, they are workplace focuses attention on the Democratic: Favors team involvement/decision-making; gives instruction questioning core principles that underpin differing approaches to leadership and after consulting the group the businesses for which they work. management. Leadership is about many Authoritative: Direct approach; expects that directives will be followed things—vision, performance, motivation, and Visionary: Provides clear vision/foresight, allowing for cohesive The latest survey results show that, globally, insight, as well as technical ability. Often, progress towards a shared vision just 38% of respondents are satisfied with leadership is also about what “works”. their current management’s leadership style. Empowering: Fosters/allows workers to have direct decision-making responsibilities Workers have an innate understanding Empathetic: Sets a tone so workers feel engaged, valued, and guided to succeed What are we to make of this? Are the about what works and what doesn’t when Humble Servitude: Focuses on listening; establishes a spirit of service for workers messages from the top unclear, or are the it comes to management oversight, since Moral/ethical: Insistence on ethical behavior by all, practicing the leaders themselves not right for the job? they observe it closely every day. “Golden Rule” in all company dealings Kelly Global Workforce Index™ 4
  • 5. Leadership style (by region) Å The most favorable assessment comes from workers in the Americas, How satisfied are you with your management’s leadership style? (Total satisfied %, by region) where 45% say they are satisfied with their current management’s leadership style. This is significantly higher than the average across all regions, with only 34% of workers reporting AMERICAS EMEA APAC ALL COUNTRIES they are satisfied in EMEA and 39% voicing their satisfaction in APAC. 45% 34% 39% 38% Kelly Global Workforce Index™ 5
  • 6. Leadership style: americas Å The Americas region is doing far better than elsewhere around the globe How satisfied are you with your management’s leadership style? (Total satisfied %, by country) when it comes to employee satisfaction 70 58% 55% 43% 42% with management’s leadership style, and the standout performers in the 65 Americas are Puerto Rico and Mexico. With well over 50% of workers satisfied 60 with their management’s leadership style, the two countries are well 55 above the global average of 38%. 50 While Canada and the United States are at the lower end of the Americas 45 region on this score, they are both above the global average. 40 35 30 Puerto Rico Mexico Canada United States Kelly Global Workforce Index™ 6
  • 7. Leadership style: EMEA Å The EMEA region is the worst performing of the major global regions on How satisfied are you with your management’s leadership style? (Total satisfied %, by country) the issue of leadership style satisfaction. 60 51% 45% 39% 38% 37% 35% 34% 33% 33% 32% 32% 32% 31% 30% 29% 25% 20% Within the EMEA region, the most successful countries—in terms of leadership style satisfaction—are 50 Russia, Norway, and Ireland, which all sit above the average for the region. The major economies of Germany and 40 France sit below the regional average. The United Kingdom is performing consistently with the average for 30 the EMEA region, while Italy and Portugal are the worst performers. 20 10 Russia Norway Ireland Switzerland Hungary United Kingdom Poland Belgium South Africa Luxembourg Sweden Germany Netherlands France Portugal Italy Denmark Kelly Global Workforce Index™ 7
  • 8. Leadership style: APAC Å The APAC region sits midway between Leadership style - are you with your management’s leadership style? (Total satisfied %, by country) How satisfied APAC the Americas and EMEA on the global measure of leadership style satisfaction, 55 47% 42% 41% 39% 39% 37% 36% 33% 30% with an average 39% of workers satisfied with their management’s leadership style. 50 Within the region, there is a wide range of performance with India, Thailand, 45 and Australia all sitting comfortably above the average for the region. 40 At the other end of the scale, both Hong Kong and Indonesia rate lowest in APAC. 35 30 25 20 India Thailand Australia New Zealand Malaysia China Singapore Indonesia Hong Kong Kelly Global Workforce Index™ 8
  • 9. Leadership style (by generation) Å Amongst the main workplace generations, Gen Y are more satisfied How satisfied are you with your management’s leadership style? (Total satisfied %, by generation) with their management’s leadership style (40%) compared with Gen X and Baby Boomers (both 37%). GEN Y GEN X BABY BOOMERS 40% 37% 37% Kelly Global Workforce Index™ 9
  • 10. Leadership style (by Professional/Technical and non-Professional/Technical) Å Workers with a Professional/ Technical (P/T) skill set are more How satisfied are you with your management’s leadership style? (Total satisfied %) content with their management’s leadership style (41%) compared with those with non-P/T skill sets (38%). NON- PROFESSIONAL/ PROFESSIONAL/ TECHNICAL TECHNICAL 41% 38% Kelly Global Workforce Index™ 10
  • 11. Leadership style (by industry) Å It is possible to gauge the effectiveness of leadership style within How satisfied are you with your management’s leadership style? (Total satisfied %) distinct industry sectors. The industries Business Services 45% where workers cite the highest levels of satisfaction with management’s Education 44% leadership style are: Business Services, Information Technology 43% Education, IT, Government, and Utilities/ Government 43% Oil/Gas. Those with the lowest levels Utilities/Oil/Gas 43% of satisfaction are Hospitality/Travel/ Automotive 41% Leisure and Transport/Distribution. Chemicals 41% Financial Services 41% Food and Beverage 41% Life Sciences 39% Retail 39% Other 38% Transport/Distribution 37% Hospitality/Travel/Leisure 37% 30 35 40 45 Kelly Global Workforce Index™ 11
  • 12. preferred Leadership style Å When workers are asked their opinion on their preferred leadership Which of the following do you prefer as a leadership style in the workplace? style, we see a very clear preference. 30% From a range of choices, the preferred leadership style is one described as 25% “democratic”, nominated by 24% of respondents. This is followed by “empowering” (20%), “empathetic” 20% (20%), and “visionary” (17%). Together, the democratic, empowering, 15% empathetic, visionary modes of leadership make up an overwhelming 81% of the preferred choices. And while 10% no one leadership style dominates as the preferred choice, democratic, empowering, empathetic, and visionary 5% styles of leadership resonate most strongly among workers. Workers clearly opt for a leadership style that some 0% Democratic Empowering Empathetic Visionary Moral/ Humble Authoritative Don't Know Other might say emphasizes the “soft” skills— Ethical Servitude communications, vision, empathy, team building, and individual empowerment. Kelly Global Workforce Index™ 12
  • 13. Leadership style: preferred vs. Actual Å In contrast to the preferred modes of leadership nominated by Which leadership style does your current manager display and which leadership style do you prefer? workers, what they actually get is 30% something different altogether. Actual Preferred The most common style of leadership 25% is “authoritative,” cited by 29% of workers. It’s also the least preferred. 20% When it comes to the democratic, empowering, empathetic, visionary modes of leadership that are preferred 15% by 81%, just 43% say this is what they are actually seeing in their workplace. 10% In other words, there is a significant disconnect between the leadership/ management style workers are 5% seeking and what they are getting. . 0% Democratic Empowering Empathetic Visionary Moral/ Humble Authoritative Don't Know Other Ethical Servitude Kelly Global Workforce Index™ 13
  • 14. Leadership style: Professional/TechniCal Workers – preferred vs. Actual Å The prevalence of the authoritative leadership style is an intriguing finding, Which leadership style does your current manager display and which leadership style do you prefer? and one that clearly sits uncomfortably 30% with workers. For organizations that Actual have a corporate culture that relies Preferred on a command structure, this won’t 25% be such an issue. But for the many businesses that promote collaboration, and want to harness the full depth of 20% their talent pool, it will be problematic. Among respondents in the Professional/ 15% Technical category, the trend is also evident. The authoritative leadership style is the prevailing approach, yet 10% it is the least preferred. Across all of the most preferred leadership 5% styles, workers report that they are not getting what they expect. 0% Democratic Empowering Empathetic Visionary Moral/ Humble Authoritative Don't Know Other Ethical Servitude Kelly Global Workforce Index™ 14
  • 15. sec tion 2 Filling the Management Vacuum One of the chief goals of an effective leader is to motivate staff to achieve higher performance. Yet, something seems amiss when it comes to the way workers evaluate the performance of their managers. Only around half (48%) of those surveyed such as technology, training, and other It raises the question as to whether say that they are inspired by their current workforce development tools. What is managers are ill-prepared or that we manager to perform their best work. clear is that many workers recognize that simply have the wrong ones. Or perhaps these efforts are largely unsuccessful in the harried pace of the modern workplace Business leaders struggle with ways to lift encouraging their personal best at work. has altered what leaders can provide workplace productivity through measures and what workers should expect. Kelly Global Workforce Index™ 15
  • 16. managerial inspiration (BY region) Å The lowest level of managerial inspiration is in the EMEA region, where Does your current manager inspire you to do your best work? (% Yes, by region) just 44% of workers are motivated by their managers. On average it’s significantly higher in the Americas (52%) and the APAC region (54%). AMERICAS EMEA APAC ALL COUNTRIES 52% 44% 54% 48% Kelly Global Workforce Index™ 16
  • 17. managerial inspiration: americas Å The Americas region boasts the top marks for managerial Does your current manager inspire you to do your best work? (% Yes, by country) inspiration, with more than half (52%) 70 62% 52% 52% 50% of workers agreeing that they are pushed to do their best work. 65 Within the Americas, Puerto Rico at 62% is the top performer, while 60 Canada, United States, and Mexico are all well above the global average. 55 50 45 40 35 Puerto Rico Canada United States Mexico Kelly Global Workforce Index™ 17
  • 18. managerial inspiration: EMEA Å EMEA trails both the Americas and APAC on the issue of management Does your current manager inspire you to do your best work? (% Yes, by country) inspiration, but there is significant 60 51% 50% 49% 48% 48% 47% 46% 46% 45% 45% 44% 43% 40% 37% 36% 34% 34% diversity across the region. Switzerland, South Africa, and Belgium are all among the best rated on a 53 global scale, but Denmark, Poland, and Portugal rate among the lowest. 46 39 32 25 Switzerland South Africa Belgium Norway Luxembourg Hungary France Italy Ireland Sweden United Kingdom Russia Germany Netherlands Portugal Poland Denmark Kelly Global Workforce Index™ 18
  • 19. managerial inspiration: APAC Å The APAC region, as a whole, rates relatively well on this score, but Does your current manager inspire you to do your best work? (% Yes, by country) its great diversity masks some poor 75 65% 58% 58% 52% 52% 51% 44% 40% 38% performers in the management stakes. The standout top performers are India, Indonesia, and Malaysia, with well over half of workers giving their management high marks for inspiring leadership. At the other extreme, management in Hong Kong and China received poor marks in the eyes of their country’s workers. 30 India Indonesia Malaysia New Zealand Singapore Australia Thailand China Hong Kong Kelly Global Workforce Index™ 19
  • 20. managerial inspiration (by generation) Å When viewed from a generational perspective, Gen Y appear to be getting a Does your current manager inspire you to do your best work? (% Yes, by generation) slightly better outcome (51%) than Gen X and Baby Boomers (both 47%). However, overall the results do not reflect well on the ability of management to lift the workforce to higher levels of performance. GEN Y GEN X BABY BOOMERS 51% 47% 47% Kelly Global Workforce Index™ 20
  • 21. feedback on Employer (by region) Å There is also the issue of the way that superior leadership translates into When speaking to others, do you speak highly of your employer? (% Yes, by region) perceptions about the best places to work. Workers use a variety of methods, including social media, to communicate with their peers about work, company culture and leadership. AMERICAS EMEA APAC ALL COUNTRIES When asked, 60% of respondents, globally, say that they speak highly of their employer to third parties. But there is a significant variation across the globe. In the Americas, more than two-thirds (67%) say they speak highly of their employer, but this drops to 67% 58% 55% 60% 58% in EMEA and 55% in APAC. Kelly Global Workforce Index™ 21
  • 22. feedback on Employer: Americas Å The Americas region enjoys a very high level of positive employee feedback. When speaking to others, do you speak highly of your employer? (% Yes, by country) The highest is in Mexico, where almost 80 73% 67% 64% 60% three-quarters of workers speak highly of their management, followed by the United States (67%), Puerto Rico (64%), and Canada (60%). 70 60 50 Mexico United States Puerto Rico Canada Kelly Global Workforce Index™ 22
  • 23. feedback on Employer: EMEA Å In EMEA, public praise for management sits on average at 58%; When speaking to others, do you speak highly of your employer? (% Yes, by country) however, there is a vast gulf between 85 74% 73% 69% 67% 65% 62% 58% 58% 58% 57% 56% 55% 54% 53% 50% 36% 32% the highest and the lowest. In Norway and Russia more than 70% 75 of workers are comfortable in speaking favorably about their employers. 65 In both Switzerland and the United Kingdom, only around half are happy to praise their employers, 55 and in Germany and Denmark it falls to approximately one-third. 45 35 25 Norway Russia Sweden Italy Netherlands Belgium France Poland Hungary Ireland Portugal South Africa Luxembourg United Kingdom Switzerland Germany Denmark Kelly Global Workforce Index™ 23
  • 24. feedback on Employer: APAC Å Workers in the APAC region, as a whole, are the least likely to speak When speaking to others, do you speak highly of your employer? (% Yes, by country) favorably about their employers. 65 60% 58% 57% 57% 56% 52% 52% 50% 42% But that doesn’t apply in countries such as China, Thailand, India, and New Zealand, where approximately 60% are content to speak positively to others about their employers. In contrast, in Hong Kong, only about 40% are willing to do so. 30 China Thailand India New Zealand Australia Singapore Malaysia Indonesia Hong Kong Kelly Global Workforce Index™ 24
  • 25. Employer vision (by region) Å In many instances, the way that workers feel toward their Do you believe in what your employer is trying to accomplish (the company’s mission/purpose)? (% Yes, by region) employer rests largely on the degree of “buy-in” that they have to management’s goals and vision. Workers who understand and embrace AMERICAS EMEA APAC ALL COUNTRIES the goals of management have a shared purpose, which means that everyone is clear about both the strategic direction and the means to implement it. When asked whether they believe in what their employer is trying to achieve, there is more than half 68% 56% 67% 62% (62%) who say that they do. Workers in the Americas (68%) and APAC (67%) share relatively high rates of common purpose. In contrast, only 56% of workers in EMEA believe in what their employer is trying to accomplish. Kelly Global Workforce Index™ 25
  • 26. Employer vision (by industry) Å Once again, the results paint a somewhat unsettling picture for many Do you believe in what your employer is trying to accomplish (the company’s mission/purpose)? (% Yes, by industry) businesses. Nearly four in 10 (37%) Education 70% workers do not believe in or share the critical vision for the organization that is Utilities/Oil/Gas 68% mapped out by its leadership, or they are Business Services 67% unsure what it is. By any measure, this Government 67% represents a considerable deadweight Life Sciences 67% loss in the form of workers who are emotionally disengaged, and quite Automotive 66% possibly working well below their best. Food and Beverage 65% Financial Services 65% What is also clear is that the trend is Chemicals 65% largely uniform across industry sectors. There are very few industries that are Information Technology 65% getting this right. Education is perhaps Other 64% the standout performer, but even in Retail 64% that sector there is still almost a third Transport/Distribution 62% that is isolated from the core mission. Hospitality/Travel/Leisure 62% 30 40 50 60 70 80 Kelly Global Workforce Index™ 26
  • 27. Conclusion Closing the Gap There is an abundance of theories and opinions about what constitutes the best business leaders. Much of this is from the perspective of the business executive. There is considerably less focus on the view from the “factory floor” or from the office. The vast majority of workers will not poor management. But high performing For employers: 5. Has the move to more matrix have digested the theories of leadership, enterprises go to great lengths to ensure organizations contributed to the 1. How are you evaluating your leadership but they see it in practice every day, that there is a shared vision of organizational disconnect between workers and leaders? development efforts? Are you and they have well-defined views about goals and direction, from top to bottom. 6. How can you encourage more group considering how best to lead a multi- what constitutes good leadership. collaboration and more decision generational/cultural workforce? Many workers who are isolated from the core making authority? 2. Are you grooming leaders who are Given the resources that businesses mission may be the victims of leadership solely focused on growing the business For workers: devote to enhancing leadership failure; it may be failure of managers to from the bottom line? It may be capabilities, there remains a worrying gap adequately develop a strategic goal or 1. How do you cope when your manager time to also teach them how to grow between the priority and the results. failure to communicate the goal. Either doesn’t speak your language? the business from the front line. way, it’s a serious vacuum that is costly in 2. What are the ways of earning more Of course, it is entirely possible that the “lost 3. How are you revising your leadership terms of productivity and staff morale. responsibility on the job? one-third” may be right. Their management development efforts to deal with the 3. How can you improve your leadership skills? may be on the wrong track yet can’t see This poses a number of important questions increase in the virtual workforce? 4. How can you fuel your own it. Businesses fail every day because of for both employers and candidates. 4. Are your leaders just too busy to lead? individual inspiration? Kelly Global Workforce Index™ 27
  • 28. About the kelly global workforce index The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace. More than 168,000 people across the Americas, EMEA, and APAC regions responded to the 2012 survey. This survey was conducted by RDA Group on behalf of Kelly Services. About Kelly services® Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 550,000 employees annually. Revenue in 2011 was $5.6 billion. Visit www.kellyservices.com and connect with us on Facebook, LinkedIn, and Twitter. Download The Talent Project, a free iPad app by Kelly Services. An Equal Opportunity Employer © 2012 Kelly Services kellyservices.com EXIT Kelly Global Workforce Index™ 28