The Chinese market is an obvious source of inspiration, talent, and opportunity for Australian businesses. But tackling such a complex market needs considerable context, insight, and cultural understanding. At ThoughtWorks Live Australia 2016, Angela Ferguson and Hu Kai shared stories and learnings around the level of upfront preparation, commitment, and assessment needed to ensure the best chance of success in the Chinese market.

1. RISE OF CHINA
Kai Hu & Ange Ferguson
1
@ange_ferguson

2. 2
URBANISATION

3. 3
58%
smartphone
marketshare
7
NEW
mega
cities

4. 4109 Million
middle class in China mainland by 2015
$30,000
annual personal income
RISE OF MIDDLE CLASS

5. HEALTH
LEISURE
EMERGING
SHOPPING
TREND

6. 6
REFORM AND OPENING UP

7. 7
BEYOND IRON ORE
AND COAL

8. 8
APPETITE AND INNOVATION

9. 9
DIGITAL FIRST

10. BEYOND
TRANSLATION

11. CONTINUOUS
DESIGN &
IMPROVEMENT
CHINA AUSTRALIA

12. ‣ PROPERTY
SEARCHING
STRENGTHEN
SERVICE
‣ LISTING
VIEWING
‣ REACHING OUT
TO AGENTS
KNOWLEDGE
LEARNING+
OMNI CHANNEL
SHARING+
LOCAL CUSTOMER
SERVICE+

13. 13
THINK BIG, START SMALL, ACT NOW