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The Rise Of China

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The Chinese market is an obvious source of inspiration, talent, and opportunity for Australian businesses. But tackling such a complex market needs considerable context, insight, and cultural understanding.

At ThoughtWorks Live Australia 2016, Angela Ferguson and Hu Kai shared stories and learnings around the level of upfront preparation, commitment, and assessment needed to ensure the best chance of success in the Chinese market.

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The Rise Of China

  1. RISE OF CHINA Kai Hu & Ange Ferguson 1 @ange_ferguson
  2. 2 URBANISATION
  3. 3 58% smartphone marketshare 7 NEW mega cities
  4. 4109 Million middle class in China mainland by 2015 $30,000 annual personal income RISE OF MIDDLE CLASS
  5. HEALTH LEISURE EMERGING SHOPPING TREND
  6. 6 REFORM AND OPENING UP
  7. 7 BEYOND IRON ORE AND COAL
  8. 8 APPETITE AND INNOVATION
  9. 9 DIGITAL FIRST
  10. BEYOND TRANSLATION
  11. CONTINUOUS DESIGN & IMPROVEMENT CHINA AUSTRALIA
  12. ‣  PROPERTY SEARCHING STRENGTHEN SERVICE ‣  LISTING VIEWING ‣  REACHING OUT TO AGENTS KNOWLEDGE LEARNING+ OMNI CHANNEL SHARING+ LOCAL CUSTOMER SERVICE+
  13. 13 THINK BIG, START SMALL, ACT NOW
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The Chinese market is an obvious source of inspiration, talent, and opportunity for Australian businesses. But tackling such a complex market needs considerable context, insight, and cultural understanding. At ThoughtWorks Live Australia 2016, Angela Ferguson and Hu Kai shared stories and learnings around the level of upfront preparation, commitment, and assessment needed to ensure the best chance of success in the Chinese market.

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