27. B2C is bottoms up!
Dell’s
IdeaStorm
Glam zipcar
Obama
campaign
Sony VIAO
Lenovo
Comcast
Tencent
QQ
28. B2C is bottoms up!
Dell’s
IdeaStorm
Glam zipcar
Obama
campaign
Sony VIAO
Lenovo
Comcast
Tencent
QQ
All are openly trying to
invert their product/
service/brand design
approaches