Innovation used to be a big event in the life of an organization that spent most of its time operating and harvesting. Accelerating obsolescence of products pushes us to a new model where innovation becomes Business As Usual. Suddenly change is the status quo, and creative ability to invent new sources of value becomes table stakes for staying in the marketplace.

1. Innovation is the
new economy
Do cool stuff. Do it faster. Do it better.

3. 4

4. INFINITE TOOLKIT

5. 5

6. 6

7. Ideas
don’t stop
growing
Ray Kurzweil
7

8. 8
CHEAP
INVENTION

9. 9
PASSIONATE
MINDS

10. 10
OPBEANR RMIEARR FKREEET S
MARKETS

11. Greatest Economic
Disruption of All Time
Richard Florida
Big.Fast.
Devastating

12. THE HEDGEHOG IS DEAD
Disrupters enter the
market better, cheaper
and more customized

13. nicer
easier
predicable
right price

15. The time for transformation
is cut in half and still falling
Larry Downes / Paul Nunes
Serial Value
Innovators

16. 16

17. Barely
Breakeven Brilliance
17
Product Lifecycle
Money
Invest
Harvest
Product Lifecycle
Money
Faster
Cheaper

18. Repeatedly create
original value that
matters

19. Repeatedly create
original value that
matters

20. Repeatedly create
original value that
matters

21. dream BIGGER
dreams

22. Big
Data
Ubiquitous
Touch
Cloud
Unlimited
Insight
Engage
Anywhere
Infinite
Toolkit

24. BIG
DATA

26. 26
Phone – Reservations tonight
When? – after sunset
Weather – rain
Restaurant – lighting report
Closet – knows the dress
Time arrived home – in a rush
Right makeup choice
Mirror recognition / guidance
Dark table! / Sweat! UPDATE!

27. dream MORE
dreams and test them

28. 28
Adults follow paths…
children explore
Neil Gaiman | The Ocean at the End of the Lane

29. 29
Portfolio of
Ideas
FOLD
PIVOT
DOUBLE DOWN
Selected
Experiments
X

30. dream
complex
dreams

31. STRATEGY
BUSINESS
DESIGN TECHNOLOGY

32. Dream
With Friends

33. 33

34. DO COOL STUFF
DO IT FASTER
DO IT BETTER

35. 35
Dan McClure
dmcclure@thoughtworks.com
3 READS FOR CREATIVE DISRUPTION