Deck from ThoughtWorks Business Agility Series hosted on Sept 2, 2015 at ThoughtWorks Atlanta. Presenters - Neal Ford, Kesha Stickland, Kathy Buttler

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Business Agility
Building the Right Thing & Building it Right!
Atlanta - 2nd September 2015
From continuous delivery to customer development

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h: 1m
w: 22kg
a: 5
cir: 12 cm

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THE PROBLEM OF
UNCERTAINTY

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From uncertainty to opportunity
FUTURE
UNCERTAINTY
PRODUCT / SERVICE
UNCERTAINTY
FEATURE
UNCERTAINTY
DESIGN
UNCERTAINTY
ENGINEERING
UNCERTAINTY
WELL-UNDERSTOOD OPPORTUNITY
LATENT UNTAPPED OPPORTUNITY

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1
business
model
product/
service
engineering

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Dealing with future uncertainty

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“It must be a marketing problem...”

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A new product lifecycle
Scale
Product
market fit
Problem
solution fit Value
Growth
Scale up/out

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CUSTOMER
DISCOVERY

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Innovation starts herevision, strategy,
business goals
ideation
portfolio
of ideas
selected
experiments:
pivot
fold
double
down

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CUSTOMER
VALIDATION

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The Feedback Loop

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BUILD AND
MEASURE

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Continuous Integration
Integration early and often.
Everyone checks into trunk at least once a day.

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0!
300!
600!
900!
1200!
pain
time
Bring the pain forward.
eager vs. late

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Continuous
Integration
Integration early and often.
Everyone checks into trunk at least once a day.
Deployment
Deploy as the final stage of continuous integration.
Delivery
Software is always in a deployable state.

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Agile 101

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Continuous Delivery
business needs > operational constraints

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Continuous Delivery Metrics
lead
time
cycle
time
the time between the initiation and completion
of a production process.
the total elapsed time to move a unit of work from the
beginning to the end of a physical process

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Define your hypotheses
Product
market fit
Problem
solution fit
I believe [target market] will [take this action / use
this solution] for [this reason].
growth
hypothesis
value
hypothesis

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Validate your assumptions

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Build a minimum viable product (MVP)

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“Hey we released a wheel…”

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Release minimum marketable features

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Design continuously
minimum
marketable
features
user
feedback> <

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34
Continuous
Integration
machinery

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Continuous
Integration

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36
version
control
continuous integration
server

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37
version
control
continuous integration
server
everyone commits
to trunk at least
once a day

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38
Feature Branching

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39
Feature Branching

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40
Feature Branching

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41
Feature Branching
merge
ambush!
copy/paste
reuse !!

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42
Continuous Integration removes the pain…
trunk-based development

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paulhammant.com/2013/04/05/what-is-trunk-based-development/

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[featureToggles]
wobblyFoobars: true
flightyForkHandles: false
Config File
<toggle name=wobblyFoobars>
... various UI elements
</toggle>
some.jsp
forkHandle = (featureConfig.isOn(‘flightlyForkHandles)) ?
new FlightyForkHander(aCandle) :
new ForkHandler(aCandle)
other.java
feature toggles

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www.togglz.org

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Canary
Releasing

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reduce risk of release
multi-variant testing
performance testing
canary releasing

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Evolutionary Architecture
production
Components are
deployed.
Features are released.
Applications consist of
routing.

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Evolutionary Architecture
production
Dis-integrate
services that
monitoring shows
are no longer used

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LEARN

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Focus on customer outcomes
verify
validate

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Focus on the “one metric that matters”
Scale
Product
market fit
Problem
solution fit
$
%
#

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Closing the loop

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ALIGN

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Cross-functional Teams
Build FasterLearn Faster
Measure Faster
mature DevOps
incremental deployment
optimize cycle-time
testing pyramid
evolutionary architecture
emergent design
just-in-time scaling
customer development
value hypotheses
growth hypotheses
product owner accountability
cross-functional teams
customer interviews
customer archetypes / personas
continuous delivery
clear product owner
split tests
defined metrics
usability tests
real-time alerting / monitoring

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Continuous alignment

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Recap
Software as a strategic advantage
? !
new product lifecycle

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Questions?
Continuous
Improvement
New Product
Innovation
Enterprise
Innovation

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Thank you
thoughtworks.com
Randy Pilkenton
Principal
M: 678.777.7530
randy.pilkenton@thoughtworks.com
Derek Johnson
Principal
M: 404.245.7020
djohnson@thoughtworks.com