FaTbx is an AI powered Analytics as a Service for competitive intelligence, interactive view of the last 12 quarters of your competition's SEC filings, delivered via Tableau Online.

1. FaTbx beta
The Financial Analyst Toolbox– using AI
powered dashboards to track the health of your
business ecosystem
Tom Marsh, COO
June 15, 2016

2. Financial Analyst Toolbox - FaTbx™
FaTbx beta is the result of a partnership between
who combine data analytics, data visualization and text
analytics into a Competitive Analytics as a Service offering
for CEO’s, CFO’s and their analysts.

3. What is FaTbx™?
The FaTbx service includes a set of 18 interactive dashboards which
• Provides comprehensive coverage of 65+ key financial metrics and KPIs
• Includes text from SEC filings and transcripts to address the “why” questions
• Allows for real-time scenario analysis to address “what if” questions
• Is offered under an Analytics as a Service model, via Tableau server
• Is updated on a regular basis
FaTbx is offered under an annual subscription model that includes:
• All data and maintenance fees
• Comparative analysis with three competitors (standard service)
• Customization (extra) for expanded reporting, more data and integration

4. The CI Challenge
How do you identify and stay current with your
financial performance and positioning within your
ecosystem of competitors, suppliers and customers
in a timely and cost/resource efficient manner?

5. The CI Solution
FaTbx™ - 24/7 access to the latest financial
data and KPIs on your ecosystem presented in
user-friendly, presentation-ready
dashboards…dashboards that are interactive,
built once and ready to go for the next urgent
meeting.

6. FaTbx – its’ always on so you’re always
ready
Monitoring Competitor Health and Big Moves
• Defend your financial position against
leading competitors
Monitoring for Supply Chain Disruption
• Evaluate the financial wellness and of
critical suppliers
Monitoring Customers for Weakness
• Track the financial health of major
customers and partners to anticipate
volume and payment changesSpend your board meeting
productively, discussing tactics and
strategy, rather than arguing over
numbers.

7. FaTbx beta - Tech Demo
In the demo, you will see:
• FaTbx Big Five identifies industry financial trends and anomalies
• FaTbx Financials delivers the numbers in powerful dashboards with
exceptional visuals
• FaTbx Topic Mapper serves up the “why”: relevant qualitative analysis
The demo is fully interactive and includes all the SEC financials, the MD&A text
and the text from all the earnings calls for the past 12 quarters for Apple Inc. and
it’s “competitors”; Alphabet, Facebook, Microsoft, Netflix and Twitter.

8. Start with The “Big Five” Financial Ratios
1. Profitability: Operating Margin: Operating Income/Net Sales
2. Leverage: Debt to Equity: Total Debt/Total Equity
3. Liquidity: Current Ratio: Current Assets/Current Liabilities
4. Efficiency: Asset Turnover: Net Sales/ Total Assets
5. Bankruptcy Predictors: Free Cash / Total Debt
The Big Five are the core KPIs for determining
Financial Wellness and driving tactical and
strategic decision making

9. Big Five – How do you rank?
Rank of cohorts
by Big Five Ratios
Customize weights to
match industry
dynamics
Understanding the ranking of your competitors provides critical insight for setting strategy and
understanding their strengths and weaknesses

10. Big Five – What direction are you headed?
Quarterly Analysis by
individual or all cohorts
Quarterly Analysis by QoQ
or TTM
Directional view - Quarterly
Analysis by QoQ or TTM
Visualization of
trend analysis or
anomalies by QoQ
or TTM
View the performance trends for the big five ratios for you or any one of your competitors

11. Big Five Ratios – Drill Down to the Details
Analyzing with 7 dimensions with
50+ filtering criteria
Dashboard with Data view – get to the details and understand the “why” behind the numbers
Topic Mapper graphs
topics in the SEC filings
and transcripts from
earnings calls – click on
the graph takes you to
the text

12. Financials– Balance Sheet and P&L
• P&L waterfall visualization to
define major categories with 4 to
16 quarter trends
• With this dashboard you can
investigate why 4th quarter
revenues have unusual
increases relative to COGS
• Visualizing all competitors at
once provides quick view of
trouble or opportunity
Financial Detail Views display results and trend analysis provide early warning of competitor’s
strategy or weakness to exploit

13. Finish with Topic Mapper - AI to find out why
Get to the “Why” fast and in context without leaving the dashboard
or wasting time reading full documents to get an answer
Explore your competitor’s
filings or earnings calls by
topic.
Select the topic to see trends
for e company or the group
and then filter by category or
source and see the text

14. FaTbx - Benefits
FaTbx service includes data, analysis, interactivity and timeliness to free up time and
resources for better tactical and strategic decision making:
1. Value added analysis requires a defined Financial Wellness Ecosystem and raw
numbers provide no relevance
2. Analysis of peer group provides insights to industry dynamics and early warning
indicators
3. Ratio Analysis provides enhanced financial wellness perspective
4. Weighting needs to vary by industry and sub-industry segments
5. Executive team must be able to clearly articulate their industry position within a set
of cohorts
6. Displays risks of managing a ‘price war’ - high versus low operating margins
7. Company’s vulnerability to higher financing costs vs competitors is quickly visible
8. Short term liquidity is tracked
9. Management proficiency and business model leverage – Net Sales growth to
Total Assets
10. Manage cash and monitor liquidity weakness in competitors with visibility to cash
flows to pay debts without impacting daily operations

15. Other Solutions in The Analyst Toolbox
The Analyst Toolbox is a set of solutions created to free up analyst’s time and resources
for better tactical and strategic decision making:
• FaTbx – the Financial Analyst Toolbox for the CEO, CFO
• PmTbx – the Portfolio Mgmt Toolbox for the CFO
• KmTbx – the Knowledge Mgmt Toolbox for the CIO/IT
• RaTbx – the Research Analyst Toolbox
• MaTbx – the Marketing Analyst Toolbox
 Market Trends Analyst – monitoring PR, social media and news
 Market Size Analyst – Sizing, Share and Geography
 Customer Analyst – Profiling, Segmentation & Scoring
 Product Marketing Analyst – monitoring product news
 Marketing Survey Coding and Reporting Service
 Proposal Analyst Toolbox (PaTbx)
• Quality Analyst Toolbox (QaTbx) – classification of narrative text in DBs

16. The Analyst Toolbox - Who We Are
Our partners are enterprise and government analysts, domain
experts, and specialists in the application of the latest AI and
BI analytics and visualization tools.
We are domain experts with proprietary A.I. technology,
applications and data sources used to provide C-suite
analysts with services, software and analytics to increase
productivity, speed, resource savings and insight.

17. Thank You
Please contact us by email or twitter to
schedule a demo or sign up.
Tom Marsh, COO
ai-one inc.
5666 #104 La Jolla Blvd.
La Jolla, CA 92037
Ph: +18585310674
tm@ai-one.com
@tom_semantic
Twitter @AnalystToolbox
www.analyst-toolbox.com