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Shared Situations
                                     zcapes
Peer Awards, 30th of december 2008
Ready to meet
zcapes?



                zcapes
Meet the team:
  Roy           Raimo           Maarten         Claire
 Meister     van der Klein   Lens-FitzGerald   Boonstra

 Technical   Lead, Concept    Marketing &      Business
   Lead       development     Community        relations




                                                       zcapes
Roy Meister
Background:
Started at Ordina. Working at Triple-IT on Skoeps and multiple
other mobile projects.

Expertise:
Software Development, Mobile messaging, Project
Management, Mobile Device Rendering

Higlights:
Skoeps, Gouden Kooi and soccer live streaming.




                                                        zcapes
Raimo van der Klein
Background:
Started in retail marketing. Moved to mobile in 2000. Worked for
Nokia & KPN in sales, marketing & innovation.

Expertise:
Raimo is a shaper. Visionary. Brings ideas to solid deliverables.

Higlights:
is responsible for NOS Mobiel. Is the initiator of Mobile Monday
Amsterdam. Currently the most succesful MoMo in the world.




                                                          zcapes
Claire Boonstra
Background:
Civil Engineering roots, started in mobile in 2001 (i-mode).
Worked for KPN, Unilever and Talpa Digital in business
developement, strategic consumer marketing and innovation.

Expertise:
Claire is the energetic bridge-builder with a commercial eye.
Passion for changing advertising and marketing behaviour..

Higlights:
Was responsible for The Golden Cage Mobile. Co-organiser of
MoMo Amsterdam. General management SPRXmobile.




                                                         zcapes
Maarten Lens-FitzGerald
Background:
Internet professional since 1995. Account and general
managment before the bubble. Consultancy and concept
development afterwards. Last 5 years client and new format
director in database and e-mail markeing.

Expertise:
Scoping and framing of innovation projects, change
management, modern marketing and VRM theory. Workshops,
event organizing and hosting

Higlights:
Development of first and second websites including Akzo
Nobel, Fortis and Buhrmann. Creation of website development
project methodology. Setup of e-mail marketing for TomTom, e-
strategy for Dutch DIY retailer. Co founder of Mobile Monday
Amsterdam, Founder of VRMevent Amsterdam.
                                                      zcapes
The inspiration..




                    zcapes
The third
mobile revolution..



                      zcapes
The mobile device will
  show it’s true nature..


1992




                            zcapes
The mobile device will
  show it’s true nature..

                                2008
            2000
1992


                  mobile internet
  communication                     contextual services



                                                          zcapes
Contextual Services are
services designed
around your situation.



                          zcapes
Personal Mobile Context

                      Activities     Social
     Environment
                       (what)        (who)


       Spatio -
                                     Mental
      Temporal
      (where/when)




                                     Virtual
         Me          Physiological
                                       me



                                               zcapes
Personal Mobile Context
                                        Twitter
    Weather                             Presence                     People nearby
    Rain prediction                     Agenda                       Buddyfinder
    NFC / RFID
                                      Activities           Social
                  Environment
                                       (what)              (who)


  Roomware
                       Spatio -                                      Emomapping
  Navigation
                                                           Mental
                      Tempor

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Ready to meet Zcapes??

  • 1. Shared Situations zcapes Peer Awards, 30th of december 2008
  • 3. Meet the team: Roy Raimo Maarten Claire Meister van der Klein Lens-FitzGerald Boonstra Technical Lead, Concept Marketing & Business Lead development Community relations zcapes
  • 4. Roy Meister Background: Started at Ordina. Working at Triple-IT on Skoeps and multiple other mobile projects. Expertise: Software Development, Mobile messaging, Project Management, Mobile Device Rendering Higlights: Skoeps, Gouden Kooi and soccer live streaming. zcapes
  • 5. Raimo van der Klein Background: Started in retail marketing. Moved to mobile in 2000. Worked for Nokia & KPN in sales, marketing & innovation. Expertise: Raimo is a shaper. Visionary. Brings ideas to solid deliverables. Higlights: is responsible for NOS Mobiel. Is the initiator of Mobile Monday Amsterdam. Currently the most succesful MoMo in the world. zcapes
  • 6. Claire Boonstra Background: Civil Engineering roots, started in mobile in 2001 (i-mode). Worked for KPN, Unilever and Talpa Digital in business developement, strategic consumer marketing and innovation. Expertise: Claire is the energetic bridge-builder with a commercial eye. Passion for changing advertising and marketing behaviour.. Higlights: Was responsible for The Golden Cage Mobile. Co-organiser of MoMo Amsterdam. General management SPRXmobile. zcapes
  • 7. Maarten Lens-FitzGerald Background: Internet professional since 1995. Account and general managment before the bubble. Consultancy and concept development afterwards. Last 5 years client and new format director in database and e-mail markeing. Expertise: Scoping and framing of innovation projects, change management, modern marketing and VRM theory. Workshops, event organizing and hosting Higlights: Development of first and second websites including Akzo Nobel, Fortis and Buhrmann. Creation of website development project methodology. Setup of e-mail marketing for TomTom, e- strategy for Dutch DIY retailer. Co founder of Mobile Monday Amsterdam, Founder of VRMevent Amsterdam. zcapes
  • 10. The mobile device will show it’s true nature.. 1992 zcapes
  • 11. The mobile device will show it’s true nature.. 2008 2000 1992 mobile internet communication contextual services zcapes
  • 12. Contextual Services are services designed around your situation. zcapes
  • 13. Personal Mobile Context Activities Social Environment (what) (who) Spatio - Mental Temporal (where/when) Virtual Me Physiological me zcapes
  • 14. Personal Mobile Context Twitter Weather Presence People nearby Rain prediction Agenda Buddyfinder NFC / RFID Activities Social Environment (what) (who) Roomware Spatio - Emomapping Navigation Mental Tempor