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Estimating agile projects and the 
role of the project manager 
Terkel Tolstrup 
August 2014
© 2014 Deloitte 
Estimating agile 
projects
© 2014 Deloitte 
Create value! 
• The agile approach is centred around 
creating value. This is done by continuously 
evaluating returns on investments and 
thereby prioritizing initiatives. 
• Estimates are used to determine whether it 
is viable to develop certain initiatives. 
• This can be seen as the board of directors 
having a company-wide backlog of projects 
and other initiatives. The projects and 
initiatives are continuously prioritized and 
executed.
Estimations are often required by organizational or external requirements without other 
explanation than do this to receive funding for the project. 
© 2014 Deloitte 
The reasons to estimate 
Organizational expectations: 
• Authorities must to apply for 
project funding 
• The organization allocates 
resources to the project 
based on expected ROI 
• Portfolio Management need 
to schedule the project 
according to other projects 
External expectations: 
• Projects can be an effect 
of law regulation (e.g. 
finish before given date) 
• Competition affect 
product launch date 
• Vendors are required to 
provide fixed prices
Before initiation of a project, the decision makers must have some idea of the size, costs and 
benefits of the project. 
The consequences of missing estimations can result in lack of funding, failed projects and 
ultimately in shutting down the company. 
© 2014 Deloitte 
The reasons to estimate
© 2014 Deloitte 
Does this ever happen? 
http://ing.dk/artikel/fem-koebenhavnske-broer-staar-til-store-forsinkelser-efter-pihl-konkurs-161253
© 2014 Deloitte 
The process of estimation 
Step 1 
Create product 
backlog 
Step 2 
Planning 
poker 
Step 3 
Triangulate 
Step 4 
Extrapolate 
• Although not exact, triangulation is an effective 
means for a team to verify that they aren’t 
gradually altering the meaning of a story point. 
• Functionality is quantified by means of story 
points estimated by the development team. 
• The product backlog is the list of expected 
functionality. This is the baseline of the 
estimation process. 
• Use benchmarks, historic data and 
experience to supply the development 
estimates and cover the the entire project
© 2014 Deloitte 
Creating a backlog 
• Created by the product owner 
based on input from stakeholders 
• Make sure that number of user 
stories are not overwhelming to 
the extent that overview is lost 
• Continuously groom the backlog 
to reflect lessons learned and 
keep priorities up to date
• The team will be estimating all inputs in 
the backlog and will be continuously re-estimating 
© 2014 Deloitte 
during sprint planning 
• Use Story Points to estimate instead of 
time/cost. Chose one user story and 
assign an estimate to get started 
• Use a series of numbers like 
Fibonacci's 
0,1,2,3,5,8,13,21,40,100 
• Estimate in prioritized order 
• Execute in a time box! 
• Perform quicker estimates on backlog 
items further away in the prioritisation 
Planning poker
© 2014 Deloitte 
Triangulation 
After an initial estimation of the backlog try to reiterate over the user 
stories by comparing the estimates by relative size. 
The Fibonacci numbers makes this much easy to do, as the estimates are 
easier to compare relatively.
© 2014 Deloitte 
Extrapolation 
The estimation of an entire project is not just about estimating the functionality. 
Prerequisites Estimation model 
• Architecture 
requirements 
• Project model 
• User interface design 
requirements 
• Experience from other 
project 
• Organization 
• Organizational culture 
• Maturity level 
• Regulations 
• Political decisions 
Development 
• Expected cost 
• Change requests 
(client) 
• Change requests 
(vendor) 
• Test 
• Documentation 
• Release 
Implementation 
• Test 
• Education 
• Communication 
• Organizational 
change 
Environment 
• Infrastructure 
• Integrations 
• Adaptions to 
existing systems 
• Operations and 
maintenance 
• Licenses 
• Reporting for 
authorities 
• Legislation 
contributions 
Internal resources 
Risk buffer
© 2014 Deloitte 
Experience based estimation 
Experience based tools are used when converting story points to estimated time and 
economy. This approach ensures a valid estimate. 
Estimates are compared with other estimates, experience, triangulation and intuitive decision 
making.
The right level of estimation 
The project should be considered as a collection of releases. Try to split project, so that each 
has fewer releases. This makes it easier to estimate, increases estimation accuracy and 
minimises risk in general. 
© 2014 Deloitte 
Don't estimate too far into the future - the future is always unclear. 
Don’t spend too much time on estimating – it wont improve the result! 
In my experience doing top-down experience based estimates 
work just as well as bottom-up detailed estimates
© 2014 Deloitte 
Continuously monitoring estimates 
Project estimates are not static throughout the project. Estimates and benefits change 
according to the backlog. 
Status reporting from product owners and project managers is therefore an important 
element in the continuous reevaluation of return on investments. 
Estimates should enshure that the 
right projects are prioritized. They 
should not be used as a way to micro 
manage.
© 2014 Deloitte 
Business oriented 
project managers
© 2014 Deloitte 
Business oriented project managers 
- what they are not 
The project manager does not need to: 
 Manage the agile team. 
The team is self managing 
 Follow up on deliverables and milestones. 
The team will do that 
 Change teams processes. 
The team will do that 
 Make up requirements for approach. 
This will be defined by the team or external 
factors
The product owner/project manager vs. Scrum Master 
© 2014 Deloitte 
Product owner: 
Responsible for the product 
Focus on 
• Prioritizing (value vs. size) 
• Realising value from releases 
• Stakeholder management 
Scrum master: 
Responsible for the agile process 
Focus on 
• Maintaining sustainable pace 
• Increase learning 
• Ensure commitment in the team
© 2014 Deloitte 
Prioritizing 
• Prioritize small but valuable tasks 
• Ensure priorities according to epics 
• Respect WIP-limit 
• Respect yesterdays weather 
• Communicate with team to ensure 
• Sustainable pace 
• Gaining value from lessons learned 
• Dealing with technical debts
© 2014 Deloitte 
Realising value from releases 
All backlog items must provide capabilities that allow 
realisation of benefits 
Approach 
• Decide how to measure benefit 
• Plan implementation (marketing, education, 
organizational change, …) 
• Implement 
• Study result 
• … repeat
© 2014 Deloitte 
Stakeholder management 
Say “no” to requests and maintain a product backlog that is limited 
Ensure that continuous learning also includes stakeholders 
Explain risk management 
• High frequency, descope releases over pushing time limit 
• Because failing on a small scope is easier to mitigate than failing to get 
anything
Business oriented project managers 
- what they are 
The role of the business oriented project manager is to some extent similar to the product 
owner. They: 
• Utilize teams deliverables to realise value 
• Prioritize backlog items 
• Adjust backlog to increase value based on experience from earlier releases 
• Deal with stakeholders 
• Handle risks identified within the project 
© 2014 Deloitte 
The project manager may also: 
• Act as PO for the PO team 
• Ensure resources for realising 
the vision of the project 
• Perform vendor management 
(tendering, contracts, billing, …)
Product owner vs the business oriented project manager 
When there are only one (or few) teams the project manager role will be covered by the 
product owner. This means that the project manager can focus on a larger perspective and 
become a PO of POs. 
The business oriented project manager hence focus on: 
• Cross-cutting activities 
• Multi-disciplinary requirements (requiring e.g. 
© 2014 Deloitte 
external contractors) 
• The long perspective (spanning years rather than 
months) 
• A wider range of stakeholders, some of whom may 
suffer dis-benefits 
• The direction of the project in the light of experience 
and external events. 
Other activities done by the project manager are: 
• Work with portfolio manager to understand objectives and budget 
• Develop and communicate product vision 
• Define releases and participate in release management 
• Build an effective product owner team
© 2014 Deloitte 
Questions?
Deloitte Consulting – turning ideas into reality 
Deloitte Consulting focuses on developing and improving the efficiency of the clients’ organisation, core processes, financial management and IT to help realise their 
strategic objectives. We know all the ins and outs of the public and the private sectors and combine our professional competences with the skills in managing, steering 
and implementing projects in complex environments. Be it as advisers or process managers from idea stage to implementation. 
Deloitte is Denmark’s leading accounting and advisory services firm. We offer a wide range of services and combine our consulting role in Deloitte Consulting with 
Deloitte’s competences within audit, tax and financial advisory. That provides our clients with a unique opportunity to obtain integrated solutions tailored to each 
engagement. 
We are part of the global firm, Deloitte Touche Tohmatsu Limited. We develop and share knowledge across our branches in a large number of countries. Inspiration from 
abroad combined with systematic development of methodologies across national borders guarantees that our solutions are always rooted in the newest information. This 
basis ensures that we can be an attractive and value-creating partner for you, and remain so. 
About Deloitte 
Deloitte provides audit, tax, consulting and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of 
member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their 
most complex business challenges. Deloitte’s approximately 200,000 professionals are committed to becoming the standard of excellence. 
Deloitte Touche Tohmatsu Limited 
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a 
legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its 
member firms. 
© 2014 Deloitte Statsautoriseret Revisionspartnerselskab. Member of Deloitte Touche Tohmatsu Limited

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Estimating agile projects and the role of the project manager

  • 1. Estimating agile projects and the role of the project manager Terkel Tolstrup August 2014
  • 2. © 2014 Deloitte Estimating agile projects
  • 3. © 2014 Deloitte Create value! • The agile approach is centred around creating value. This is done by continuously evaluating returns on investments and thereby prioritizing initiatives. • Estimates are used to determine whether it is viable to develop certain initiatives. • This can be seen as the board of directors having a company-wide backlog of projects and other initiatives. The projects and initiatives are continuously prioritized and executed.
  • 4. Estimations are often required by organizational or external requirements without other explanation than do this to receive funding for the project. © 2014 Deloitte The reasons to estimate Organizational expectations: • Authorities must to apply for project funding • The organization allocates resources to the project based on expected ROI • Portfolio Management need to schedule the project according to other projects External expectations: • Projects can be an effect of law regulation (e.g. finish before given date) • Competition affect product launch date • Vendors are required to provide fixed prices
  • 5. Before initiation of a project, the decision makers must have some idea of the size, costs and benefits of the project. The consequences of missing estimations can result in lack of funding, failed projects and ultimately in shutting down the company. © 2014 Deloitte The reasons to estimate
  • 6. © 2014 Deloitte Does this ever happen? http://ing.dk/artikel/fem-koebenhavnske-broer-staar-til-store-forsinkelser-efter-pihl-konkurs-161253
  • 7. © 2014 Deloitte The process of estimation Step 1 Create product backlog Step 2 Planning poker Step 3 Triangulate Step 4 Extrapolate • Although not exact, triangulation is an effective means for a team to verify that they aren’t gradually altering the meaning of a story point. • Functionality is quantified by means of story points estimated by the development team. • The product backlog is the list of expected functionality. This is the baseline of the estimation process. • Use benchmarks, historic data and experience to supply the development estimates and cover the the entire project
  • 8. © 2014 Deloitte Creating a backlog • Created by the product owner based on input from stakeholders • Make sure that number of user stories are not overwhelming to the extent that overview is lost • Continuously groom the backlog to reflect lessons learned and keep priorities up to date
  • 9. • The team will be estimating all inputs in the backlog and will be continuously re-estimating © 2014 Deloitte during sprint planning • Use Story Points to estimate instead of time/cost. Chose one user story and assign an estimate to get started • Use a series of numbers like Fibonacci's 0,1,2,3,5,8,13,21,40,100 • Estimate in prioritized order • Execute in a time box! • Perform quicker estimates on backlog items further away in the prioritisation Planning poker
  • 10. © 2014 Deloitte Triangulation After an initial estimation of the backlog try to reiterate over the user stories by comparing the estimates by relative size. The Fibonacci numbers makes this much easy to do, as the estimates are easier to compare relatively.
  • 11. © 2014 Deloitte Extrapolation The estimation of an entire project is not just about estimating the functionality. Prerequisites Estimation model • Architecture requirements • Project model • User interface design requirements • Experience from other project • Organization • Organizational culture • Maturity level • Regulations • Political decisions Development • Expected cost • Change requests (client) • Change requests (vendor) • Test • Documentation • Release Implementation • Test • Education • Communication • Organizational change Environment • Infrastructure • Integrations • Adaptions to existing systems • Operations and maintenance • Licenses • Reporting for authorities • Legislation contributions Internal resources Risk buffer
  • 12. © 2014 Deloitte Experience based estimation Experience based tools are used when converting story points to estimated time and economy. This approach ensures a valid estimate. Estimates are compared with other estimates, experience, triangulation and intuitive decision making.
  • 13. The right level of estimation The project should be considered as a collection of releases. Try to split project, so that each has fewer releases. This makes it easier to estimate, increases estimation accuracy and minimises risk in general. © 2014 Deloitte Don't estimate too far into the future - the future is always unclear. Don’t spend too much time on estimating – it wont improve the result! In my experience doing top-down experience based estimates work just as well as bottom-up detailed estimates
  • 14. © 2014 Deloitte Continuously monitoring estimates Project estimates are not static throughout the project. Estimates and benefits change according to the backlog. Status reporting from product owners and project managers is therefore an important element in the continuous reevaluation of return on investments. Estimates should enshure that the right projects are prioritized. They should not be used as a way to micro manage.
  • 15. © 2014 Deloitte Business oriented project managers
  • 16. © 2014 Deloitte Business oriented project managers - what they are not The project manager does not need to:  Manage the agile team. The team is self managing  Follow up on deliverables and milestones. The team will do that  Change teams processes. The team will do that  Make up requirements for approach. This will be defined by the team or external factors
  • 17. The product owner/project manager vs. Scrum Master © 2014 Deloitte Product owner: Responsible for the product Focus on • Prioritizing (value vs. size) • Realising value from releases • Stakeholder management Scrum master: Responsible for the agile process Focus on • Maintaining sustainable pace • Increase learning • Ensure commitment in the team
  • 18. © 2014 Deloitte Prioritizing • Prioritize small but valuable tasks • Ensure priorities according to epics • Respect WIP-limit • Respect yesterdays weather • Communicate with team to ensure • Sustainable pace • Gaining value from lessons learned • Dealing with technical debts
  • 19. © 2014 Deloitte Realising value from releases All backlog items must provide capabilities that allow realisation of benefits Approach • Decide how to measure benefit • Plan implementation (marketing, education, organizational change, …) • Implement • Study result • … repeat
  • 20. © 2014 Deloitte Stakeholder management Say “no” to requests and maintain a product backlog that is limited Ensure that continuous learning also includes stakeholders Explain risk management • High frequency, descope releases over pushing time limit • Because failing on a small scope is easier to mitigate than failing to get anything
  • 21. Business oriented project managers - what they are The role of the business oriented project manager is to some extent similar to the product owner. They: • Utilize teams deliverables to realise value • Prioritize backlog items • Adjust backlog to increase value based on experience from earlier releases • Deal with stakeholders • Handle risks identified within the project © 2014 Deloitte The project manager may also: • Act as PO for the PO team • Ensure resources for realising the vision of the project • Perform vendor management (tendering, contracts, billing, …)
  • 22. Product owner vs the business oriented project manager When there are only one (or few) teams the project manager role will be covered by the product owner. This means that the project manager can focus on a larger perspective and become a PO of POs. The business oriented project manager hence focus on: • Cross-cutting activities • Multi-disciplinary requirements (requiring e.g. © 2014 Deloitte external contractors) • The long perspective (spanning years rather than months) • A wider range of stakeholders, some of whom may suffer dis-benefits • The direction of the project in the light of experience and external events. Other activities done by the project manager are: • Work with portfolio manager to understand objectives and budget • Develop and communicate product vision • Define releases and participate in release management • Build an effective product owner team
  • 23. © 2014 Deloitte Questions?
  • 24. Deloitte Consulting – turning ideas into reality Deloitte Consulting focuses on developing and improving the efficiency of the clients’ organisation, core processes, financial management and IT to help realise their strategic objectives. We know all the ins and outs of the public and the private sectors and combine our professional competences with the skills in managing, steering and implementing projects in complex environments. Be it as advisers or process managers from idea stage to implementation. Deloitte is Denmark’s leading accounting and advisory services firm. We offer a wide range of services and combine our consulting role in Deloitte Consulting with Deloitte’s competences within audit, tax and financial advisory. That provides our clients with a unique opportunity to obtain integrated solutions tailored to each engagement. We are part of the global firm, Deloitte Touche Tohmatsu Limited. We develop and share knowledge across our branches in a large number of countries. Inspiration from abroad combined with systematic development of methodologies across national borders guarantees that our solutions are always rooted in the newest information. This basis ensures that we can be an attractive and value-creating partner for you, and remain so. About Deloitte Deloitte provides audit, tax, consulting and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s approximately 200,000 professionals are committed to becoming the standard of excellence. Deloitte Touche Tohmatsu Limited Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. © 2014 Deloitte Statsautoriseret Revisionspartnerselskab. Member of Deloitte Touche Tohmatsu Limited