According to TechSci Research report “ India Ayurvedic Products Market By Product Segment, By Organized vs. Unorganized, Competition Forecast & Opportunities, 2011 – 2021”, the country’s Ayurvedic products market is projected to register a CAGR of 16% during 2016 - 2021.

1. M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Ayurvedic Products Market By Product
Segment, By Organized vs. Unorganized,
Competition Forecast & Opportunities, 2011 –
2021

2. Ta b l e o f C o n t e n t s
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S No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Ayurvedic Products Market Outlook
5. India Ayurvedic Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Segment
5.2.2. By Region
5.2.3. By Company
5.2.4. By Organized vs. Unorganized
5.3. Market Attractiveness Index
6. India Ayurvedic Healthcare Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.3. Pricing Analysis

3. T a b l e o f C o n t e n t s C o n t d .
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S No. Contents
7. India Ayurvedic Personal Care Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.3. Pricing Analysis
8. Supply Chain Analysis
9. Import Export Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Rising Ayurvedic Medical Tourism in India
11.2. Increasing Online Presence of Ayurvedic Products
11.3. Growing Demand for Ayurvedic Cosmetics
11.4. Increasing Presence of Branded Retail
11.5. Shifting Consumer Preferences towards Ayurvedic Products
12. Policy & Regulatory Landscape
13. India Economic Profile

4. Ta b l e o f C o n t e n t s C o n t d .
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S No. Contents
14. Competitive Landscape
14.1. Competition Matrix
14.2. Company Profiles
14.2.1. Dabur India Ltd.
14.2.2. Patanjali Ayurved Limited
14.2.3. The Himalaya Drug Company
14.2.4. Vicco Laboratories
14.2.5. Charak Pharma Pvt. Ltd.
14.2.6. Hamdard Laboratories
14.2.7. Forest Essentials
14.2.8. Emami Ltd.
14.2.9. Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
14.2.10. Kerala Ayurveda Ltd.
14.2.11. Amrutanjan Healthcare Limited
15. Strategic Recommendations
16. About Us & Disclaimer

5. P r o d u c t O v e r v i e w
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Ayurvedic
Healthcare
Ayurvedic
Healthcare
includes
ayurvedic
Medicines and
Nutraceuticals
and Dietary
Supplements.
Ayurvedic
Medicines
Ayurvedic
Nutraceuticals
& Dietary
Supplements
Ayurvedic Medicine is a holistic system which has roots in
ancient India, and cure of diseases are done through
medicines, diet, purification techniques and detoxification.
Ayurvedic Nutraceuticals & Dietary Supplements include
any food or part of the food which has health and medicinal
benefits and include vitamins, minerals, enzymes, botanicals,
etc.
Ayurveda: Ayurveda is a science that originated in ancient India and in Sanskrit “Ayur” means living or life and “Veda”
means knowledge, therefore it is defined as Science of Longevity and Knowledge of Living. ayurvedic product range
includes medicines, cosmetics, hair care, skin care, oral care, nutraceuticals & dietary supplements and fragrances.

6. P r o d u c t O v e r v i e w
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Ayurvedic
Personal Care
Ayurvedic
personal care
includes
ayurvedic
cosmetics, hair
care, oral care,
skin care and
fragrances.
Ayurvedic
Cosmetics
& Skin
Care
Ayurvedic
Hair Care
Ayurvedic Hair Care includes hair care products which help
in curing thinning, splitting & premature greying of hair, hair
fall, etc.
Ayurvedic
Oral Care
Ayurvedic
Fragrances
Ayurvedic Oral Care includes products which are used to
cure problems such as plaques, infections, cavities, etc.
Ayurvedic Fragrances include any food or part of the food
which has health & medicinal benefits and includes vitamins,
minerals, enzymes, botanicals, etc.
Ayurvedic Cosmetics are developed using natural
ingredients which possess no side effects. Ayurvedic Skin
Care includes products which are developed using natural
ingredients for optimum nourishment to the skin and body.
Ayurveda: Ayurveda is a science that originated in ancient India and in Sanskrit “Ayur” means living or life and “Veda”
means knowledge, therefore it is defined as Science of Longevity and Knowledge of Living. ayurvedic product range
includes medicines, cosmetics, hair care, skin care, oral care, nutraceuticals & dietary supplements and fragrances.

7. R e s e a r c h M e t h o d o l o g y
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Baseline Methodology:
Our dedicated team of industry experts has comprehensively monitored and analysed various aspects of the
India ayurvedic Products Market. The team has analysed various industry segments and speculated a positive
future of the industry. Increasing disposable income, awareness about the benefits of using ayurvedic products,
wide product availability and emergence of new & innovative products are the major factors contributing to the
demand for ayurvedic products market in India. Our team of analysts has provided an analysis of the industry’s
performance in the future. This would enable our clients in planning their investment decisions and explore
growth opportunities in India ayurvedic Products market.
For the study, TechSci Research conducted primary research surveys from various ayurvedic companies,
distributors and dealers/retailers to gather information regarding ayurvedic market scenario in India. We also
went through company annual reports and secondary sources to verify the information. We also put thorough
exhaustive search of credible paid databases such as Business Week, Factiva, Hoovers, etc., including our
internal database. Our team of analysts has then evaluated all the collected information and presented the
same in chronological order to depict a meaningful and clear picture of India ayurvedic Products Market.
While compiling the data, we have also cross checked all the collected information from multiple sources and
data warehouses, so that we can present the most accurate and precise information of the concerned industry.
Companies Interviewed
Kerala Ayurveda Ltd., Dabur, Patanjali, Charak Pharma, Sethi Ayurveda, Emami
Ltd., Baidyanath, Himalaya, Vicco Laboratories, J & J Dechane
Secondary Sources
Company Annual Reports, World Bank, Industry Magazines, Industry reports, News
Dailies

8. I n d u s t r y B r i e f
8
Ayurvedic Products Market to Grow at 16% through 2021
According to a recently released TechSci Research report, “India Ayurvedic Products Market Forecast &
Opportunities, 2011 - 2021”, India Ayurvedic products market is projected to register a CAGR of 16% during
2016-2021. Introduction of Ayurvedic nutraceuticals & dietary supplements as well as Ayurvedic cosmetics
& skin care products is likely to boost the market over the next five years. Moreover, rising health concerns
and awareness of side-effects of allopathy are few of the major factors driving consumer preference for
Ayurvedic products in the country. Rising number of exclusive showrooms and increasing availability of
Ayurvedic products at multi-branded stores is also boosting sales of Ayurvedic products in the country.
India has attained global prominence for its vast Ayurvedic product range and is emerging as a preferred
destination for medical tourism. The country’s southern region attracts large number of tourists for
Ayurvedic treatments as the region has more than 100 government-run Ayurvedic hospitals along with
several private health centers, around 750 dispensaries and more than 800 registered Ayurvedic
medicine manufacturing units. In 2015, Ayurvedic personal care market grabbed the largest revenue share
on account of increasing popularity of Ayurvedic cosmetics and skin care products in India.
“Ayurvedic products are gaining popularity in India and across the globe due to the natural medicinal
benefits they offer without any side effects. Apart from this, Government of India is encouraging &
promoting usage of Ayurvedic products through education and national awareness programs. Various
manufacturing companies are focusing on developing innovative Ayurvedic products and investing in
marketing strategies in order to generate awareness and increase their brand value as well as sales. All
these underlying factors are anticipated to drive Ayurvedic products market in the country over the next
five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.

9. I n d i a A y u r v e d i c P r o d u c t s M a r k e t S i z e , B y Va l u e
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India Ayurvedic Products Market Size, By
Value, 2011-2021F (USD Million)
100 200 300 400 500 600 700 800 900 1,000 1,100
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
East West North South
India Ayurvedic Products Market Share, By Region, By Value, 2011-2021F
India Ayurvedic Products Market Share, By Company, By Value, 2011-2021F
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Himalaya Baidyanath Patanjali Ayurveda
Emami Ltd Dabur India Ltd Others
India Ayurvedic Products Market Attractiveness Index, By
Region, By Value, 2015-2021F
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0.00 0.50 1.00 1.50 2.00 2.50
West
South
East
North
India Ayurvedic Healthcare Products Market
Size, By Value, 2011-2021F (USD Million)
100 200 300 400 500 600 700 800 900 1,000 1,100
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
100 200
300 400 500
600
1 2 3 4 5 6
2010 2011 2012 2013 2014 2015
Export Import
India Ayurvedic Products Market, Imports &
Exports, By Volume, 2010-2015 (Million Kgs)
40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%
60% 60% 60% 60% 60% 60% 60% 60% 60% 60% 60%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Unorganized Sector Organized Sector
India Ayurvedic Products Market Share, By Organized vs.
Unorganized Sector, By Value, 2011-2021F

10. © TechSci Research
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11. A b o u t U s & D i s c l a i m e r
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