To download VII trends, go to http://www.tbwa-corporate.com/seven-trends-2016-hr

1. 1
2016EDITION
TRENDSSEVEN TRENDS TO DISRUPT EMPLOYER BRANDING
HOW DIGITAL TRANSFORMATION
CAN EMPOWER HUMAN RESOURCES
IN YOUR ORGANIZATION

2. 2
This report is part of an open knowledge approach.
It brings together in a single document
facts and figures from around the world
on HR issues.
Despite its international scope, this survey does not
claim to be exhaustive. However, we guarantee
the geographic diversity of selected cases.
Moreover, the cited studies are based on
representative panels interviewed by firms
regarded as references in their field.

3. 3
YES 88%
Is your organization undergoing
a formal digital transformation
effort in 2014 ?
NO 10%
I DON’T KNOW 2%
DIGITAL TRANSFORMATION IS BECOMING
AN ABSOLUTE PRIORITY FOR ORGANIZATIONS TODAY
SOURCE : Altimeter, 2014

4. 4 SOURCE : McKinsey, 2014
THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS HAS
BEEN PROVED…
+ 40%
Potential increase in a
company’s operating income
when it has succeeded its
digital transformation.
- 20%Potential decrease in a
company’s operating income
when it cannot achieve digital
transformation.

5. 5
...AND IT’S BENEFITS ARE DIVERSE
UPDATE
COMPANY
VISION
THRIVING
CULTURE OF
INNOVATION
IMPROVED
CUSTOMER
JOURNEY
GREATER
COMPETITIVE
ADVANTAGE
INCREASED
INTERNAL
COLLABORATION
MORE
EMPOWERED
WORKFORCE
IMPROVED
EFFICIENCY
DEEPER
DATA
ANALYSIS
INCREASED
CUSTOMER
CONVERTION
AND LOYALTY
SOURCE : Altimeter, 2014

6. 6
Changing company culture
Thinking beyond a “campaign mentality”
in digital strategy efforts
Cooperation between departments
and team silos
Resources (people, technologies, expertise)
and budget allocation
Understanding behaviour or impact of new
connected customer
Securing executive support of leadership
Lack of data to justify value of
digital transformation
Risk management, compliance,
and/or legal implications
63%
59%
56%
56%
53%
42%
34%
31%
34%
32%
39%
39%
42%
39%
51%
37%
THE DIGITAL TRANSFORMATION JOURNEY PRESENTS
SEVERAL CHALLENGES…
VERY
IMPORTANT
SOMEWHAT
IMPORTANT
SOURCE : Altimeter, 2014

7. 7
63%
59%
56%
56%
53%
42%
34%
31%
34%
32%
39%
39%
42%
39%
51%
37%
FOR WHICH HR ARE IN THE FRONT LINE
VERY
IMPORTANT
SOMEWHAT
IMPORTANT
Changing company culture
Thinking beyond a “campaign mentality“
in digital strategy efforts
Cooperation between departments
and team silos
Resources (people, technologies, expertise)
and budget allocation
Understanding behavior or impact of new
connected customer
Securing executive support of leadership
Lack of data to justify value of
digital transformation
Risk management, compliance,
and/or legal implications
SOURCE : Altimeter, 2014

8. 8 SOURCE : Kurt Salmon / Cercle Humania / Apec, 2015
HUMAN RESOURCES ARE GEARING UP FOR THE CHALLENGE
According to you, what is the
main factor which justifies that
the HR department leads the
digital transformation within
companies?
68%
22%
10%
Their ability to lead the change
management and transformation of
an organization
Their ability to break silos on the
subject in the organization
Their ability to take into account
the impact of digital transformation
on human resources in the
organization
70%of HR managers
convincingly include
a digital dimension in
their roadmap.

9. 99
THINK BIG
DATA
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
SMOOTH
COMPANY

10. 1010
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
SMOOTH
COMPANY

11. 11
LEVERAGING EMPLOYEES’ ADVOCACY TO ACCELERATE
THE ADOPTION OF SOCIAL TECHNOLOGIES IN THE WORKPLACE
24x
brand
messages are
re-shared
more frequently
when shared by employees
vs brands(1)
employee
referrals
lead to 7%
but
account
for 40%
of all
new hires2
of applicants
of hires
through
referrals have
47%
and stay longer
in the company2
greater job satisfaction
20%are
in the
company3
socially
engaged
employees
more likely to stay
of people
trust66%
vs
for a CEO4
a corporate technical expert
43%
SOURCES : 1 - MSL Group, 2014 ; 2 - Job Seeker, 2015 ; 3 - Altimeter Group and LinkedIn, 2014 ;
4 - Trust Barometer, Edelman 2015

12. 12
American telecommunications company brings
together 80,000 employees who are passionate about
the company, its products and services, and trains
them to interact with customers on social media.
Banking and financial services company provides
training for its employees on how to use social media:
a guide with tips and best practices, an illustrated
brochure and an animated video, all available online.
Computer manufacturer has trained over
10 000 employees through its internal social media
certification program to help them become brand
advocates, listen to customer conversations and
exchange insights to shape business.
BPCE 360°
SOCIAL MEDIA TRAINING
DELL PROGRAM SPRINT’S SOCIAL MEDIA
NINJAS PROGRAM
TREND IN ACTION
> ADVOCACY TRAINING CAMP

13. 13
In collaboration with Jobintree and PathMotion, a
French railway company plugged a conversation
module in its job offers to help job-seekers and
employees connect.
SNCF INTEGRATED
CONVERSATION PLATFORM
TREND IN ACTION
> THE COMPANY’S VOICES (1/2)
T-MOBILE SOCIAL WALL
German telecommunications company aggregates
all social media content shared by its employees
and tagged “#BeMagenta” on its career website.
French multinational telecommunications corporation
installed a Pathmotion conversation module on their
career website, enabling candidates to discuss with
the employees of the group.
ORANGE « EN DIRECT »

14. 14
TREND IN ACTION
> THE COMPANY’S VOICES (2/2)
French cosmetics and beauty company showcases
the excellence of its well-being package around the
world through testimonial videos of its employees.
L’ORÉAL SHARE & CARE
PROGRAMAmerican video game company asks employees
to talk about their vision of diversity and why they
take pride in the company’s inclusion policy
(disability, LGBT, women…)
EA EMPLOYEE TESTIMONIALS COLAS « THE STAGIAIRE »
Civil engineering firm organizes an annual contest
which rewards the best movie made by interns
about their experience within the company.

15. 15
Collaborative network where members can refer
their connections for executive-level positions in
their company, in return for cash incentives.
KEYCOOPT
TREND IN ACTION
> FRIENDVOCATE
American multinational technology company
rewards its employees for referring candidates once
the latter are recruited. The bonus can run from 250
to 5000 dollars.
APPLE
Gobal computing cloud company leverages the
power of its employees’ network by encouraging
them to post company job offers on their social
media accounts.
SALESFORCE

16. 1616
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
SMOOTH
COMPANY

17. 17
LEVERAGING INNOVATIVE HIRING SOLUTIONS
TO ATTRACT CHANGE AGENTS
/no applications
35%
employers lack
available
applicants
38%
Globally,
difficulty filling in jobs
in
2015
of employers are
having
experience
22%
candidates lack
(soft skills)
17%
candidates lack
workplace
social skills
than is offered
13%
candidates look for
more pay
(hard skills)
34%
candidates lack
technical
competencies
SOURCES : Manpower Group, 2015

18. 18
TREND IN ACTION
> PREDICTING THE FUTURE
GOODCO
Self-assessment platform where candidates can
discover their strengths and other aspects of their
personality. Based on these features, the platform
then suggests the best company fit for them.
RIMINDER
Predictive matching platform between job seekers
and recruiters analyses thousands of profiles
through a mathematic algorithm.
WANTED ANALYTICS
Canadian platform provides data analysis to identify
hiring trends, guide a global workforce strategy,
develop talent acquisition tactics for hard-to-fill
positions, survey the talent pool for potential
candidates.

19. 19
TREND IN ACTION
> PREDICTING THE FUTURE: FOCUS ON IT PROFILES
GILD TECHMEABROADBREAZ
Start-up connects tech companies with talents
around the world. It only posts job offers by
organizations ready to sponsor work visas to work
in the USA.
Talent acquisition software firm helps companies
to recruit IT developers relying on their actual work
on platforms like GitHub rather than on their
resumes.
Platform connects talents to tech companies.
Employers receive a shortlist of the best candidates
open to new opportunities. Talents receive shortlists of
the most relevant job offers and can then choose who
to interview.

20. 20
TREND IN ACTION
> UNEXPECTED TOUCHPOINTS
MARC JACOBSBOONDOGGLE SNAPCHAT VS. UBER
American fashion designer cast new faces for his
Marc by Marc Jacobs brands on Instagram.
Applicants could tag a photo of them with their friends
using the #CastMeMarc hashtag to get a chance to
star in the Fall Winter ad campaign.
Belgian Ad Agency launched a hiring campaign on
Belgium’s biggest marketing and communication
websites: a banner that is only visible to people who
use an adblocker.
Video messaging application tried to lure away
engineers from Uber by adding a special photo filter
visible only to those in the vicinity of Uber HQ. It
also promotes Snapchat’s career page.

21. 21
TREND IN ACTION
> SMART CONTENT
SITECOREGOLDEN BEES ADVENTORI
Customer experience expert helps adapt a
website’s content according to different targets
in real time, providing an engaging and tailored
experience for visitors.
French target advertising platform which enables
recruiters to reach out to the right candidate in the right
place at the right time. It does so by leveraging the
power of data and real-time in order to offer
programmatic media buying.
Tech solution enables advertisers to choose
and adapt the content of their ads in real time,
increasing their effectiveness and performance.

22. 22
CRÉDIT AGRICOLE
EVERGREEN
TREND IN ACTION
> DIVE INTO THE JOB (1/2)
DISNEYLAND HR APPLI
PARIS
THALES
CHASSE AU TRÉSOR CONNECTÉE
French bank’s application allows employees to project
themselves in the future HQ through a virtual 3D visit.
Multimedia content explains the history and functioning
of the site.
Theme park company’s HR application includes
information about job opportunities, testimonials,
recruitment news and application process.
French multinational electronics system company
organized a treasure hunt during an internship fair.
Using iBeacon technology and an iPad, teams had to
unblock new levels, solve them and move closer to
the treasure.

23. 23
EDF BINAURAL VIDEOS MAZARS
TREND IN ACTION
> DIVE INTO THE JOB (2/2)
BRITISH ARMY
French electric utility company published a series of
employee testimonial videos with binaural sound for
an immersive experience
French international consulting group launched an
immersive and interactive video shot from the viewer’s
perspective: using career information from their
LinkedIn profile and interacting through a phone call,
the viewer projects himself within the company.
British Army uses Oculus Rift to help potential
recruits experience life as a soldier by simulating
events like fire exercises, engaging with enemies,
etc.

24. 24
TREND IN ACTION
> JOIN MY TRIBE
RATP –
BIENTÔT VOUS SEREZ ICI
MAZARS – LES MAZARIENS SEPHORA –
COME SEPHORIZE THE WORLD
French chain of cosmetic stores invites potential
candidates to join a community and not just a
company through a poetic campaign full of humor.
French National Rail Agency created a campaign
enabling candidates to upload their profile picture to
play the role of 9 of the company’s employee. The 50
best pictures were displayed in a national campaign.
European audit, accounting and consulting group
created a web-series showcasing the life of a
young “Mazarian” and showing how employees
believe in doing things differently.

25. 25
TREND IN ACTION
> LET’S MEET EACH OTHER
BNP PARIBAS JOB TRUCK DELOITTE DERBY
British multinational professional services firm
opened the doors of its 20 year old Derby sports
challenge to 8 teams from business schools.
French bank launched a national recruitment
campaign in the street where candidates
where invited to attend a first round interview
in a truck.
FACEBOOK MEET UP
Social media company used MeetUp, an event
organization platform based on location and common
interests, to bring together potential candidates at a
“recruitment party”. Candidates got to meet Facebook
employees in an informal environment.

26. 26
CARREFOUR CAREER WEBSITE
TREND IN ACTION
> APPLY IN ONE CLICK
ELIOR HR APPLICATION BLIND APPLYING
International top employers came together with
Entrypark to create a one-stop-shop website for
internship applications. The twist: up until the
interviews, applicants do not know for which
position and location they are applying
Food and services company created an
application in collaboration with Job Around
Me for candidates to not only find job offers
but also apply in a few clicks directly into the
ATS.
French multinational retailer launched a career
website adapted to their target: the millennials
between 19 to 26 years old. It focuses on
interactivity and the personalization of the
candidate experience.

27. 27
Crowdsourced talent acquisition platform where
employers post a job description and offer a
bounty to who finds them the right candidate to fill
the job. The bounty represents the amount
employers would pay the headhunter.
Crowdsourced talent acquisition platform that
matches recruiting agencies with employers
RECRUITIFI
TREND IN ACTION
> HEADHUNTERS ON DEMAND
RICK RUT BOUNTY JOBS
French virtual headhunter which organizes
assessment sessions with candidates to help
company save time in the recruitment process.

28. 2828
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
SMOOTH
COMPANY
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND

29. 29
LEVERAGING AGILE TECHNOLOGIES
TO REDUCE ORGANIZATIONAL COMPLEXITY
44%
agile
organizations
report more
profitable
business results1
will transform
the business2
62%
cloud technology
believe
will transform
the business2
70%
big data
believe
will change the way
people work2
58%
social technologies
believe
will change the way
people work2
71%
mobile technologies
believe
SOURCES : 1 - PMI, 2012 ; 2 - The digital transformation of business, HBR

30. 30
ORANGE MES COMPÉTENCES
TREND IN ACTION
> REAL TIME MANAGEMENT
INNDUCE.MECLUSTREE
In collaboration with 50 international experts, a
Belgium-based start-up launched a tool revealing
the innovation potential in each employee in
order to build successful innovation teams.
French multinational telecommunications
company set up a digital solution which enables
HR teams to map and visualize employees’
competences in real time.
French startup Clustree finds the right person for the
right position within big companies using big data.
It’s a great tool for HR departments who might not
think about internal candidates and employees who
might feel stuck in their jobs.

31. 31
SLACK
FOR DIGITAL OCEAN
TREND IN ACTION
> COMPANY AS WIKI
BATTERII FOR ADIDAS FACEBOOK@WORK FOR RBS
English bank implemented the
Facebook@Work internally to connect
employees and help them do their job better:
whether it is finding answers to customer
queries or innovating.
Cloud infrastructure company uses Slack for its
internal communications, replacing emails. The
use varies from organizing lunch orders to
tracking progress of development teams.
Sports design company uses Batterii to
capture inspiration, observations and
consumer stories that drive new product
development.

32. 32
WISEMBLY
TREND IN ACTION
> NO TIME TO WASTE
APPICALEASYRECRUE
App designed by a start-up in Amsterdam in
2012 to help companies board new employees
through a mobile, fun and digital content.
Digital collaborative solution helps organizations
prepare and conduct physical, virtual or hybrid
meetings.
Digital screening solution where recruiters can
post a questionnaire to which candidates reply
through video. It enables organizations to
streamline the recruitment process and avoid
phone interviews.

33. 33
TREND IN ACTION
> HR, ALL IN ONE
WORKDAY ORACLE CORNERSTONE ON DEMAND
HRMS can predict which employees may be
“toxic” at work and who are likely to fall out of
compliance or bend the rules.
Solution which predicts the job moves the
highest-performing career employees will most
likely produce.
HRMS solution and an Ultimate Software can
help identify flight risks by looking at talent-
related data.

34. 3434
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
SMOOTH
COMPANY
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND

35. 35
LEVERAGING CONNECTED SERVICES
TO MAXIMIZE PEOPLE’S PRODUCTIVITY
come from social
media tools or
57%
of interruptions at
work
switching among disparate
stand-alone applications4
on things that offer little
personal satisfaction and
do not help them get work
done.2
41%
of people waste
their time
57%
« weak » to help
employees
say their organizations are
information and
schedules1
manage
it is not possible for most people
to succeed at work and have
enough time to contribute to
their family,
and their community.3
45%
of employees think
that
SOURCES : 1 - Deloitte, 2015 ; 2 - HBR 2013 ;
3 - National Journal, 2014 ; 4 - U-Clarity, 2011

36. 36
GE APPCENTRAL
TREND IN ACTION
> APP MY OFFICE
COMMONWEALTH BANK OF
AUSTRALIA
LA POSTE
Australian financial services company developed a HR
app which helps effectively manage all aspects of
employee experience (from onboarding to employee
directory to pay and time-tracking)
American conglomerate launched its own app
store for employees with productivity and
service-oriented softwares.
French post company equipped postmen with
smartphones and launched an app. This
equipment helps them do their rounds
efficiently.

37. 37
E-BULLE
TREND IN ACTION
> SELF-AWARE WORKPLACE
SEMANTIC LISTENING TABLEPIXEL MIMIC
New York Time’s R&D lab’s developed a table
which transcribes meetings, detects different
speakers and enables people to mark the most
important moments of the meeting.
Connected and immersive workstation which
combines peace and privacy to maximize
concentration rates in open spaces.
Media production company set up a modular,
digitally-integrated dividing wall system for
workspaces, transforming buildings and
interior spaces into an interactive space.

38. 38
BARCLAYS
TREND IN ACTION
> HIT THE HOTDESK
OFFICE RIDERS NEXITY BLUE OFFICE
French real estate company launched a network
of shared work spaces for companies that wish
to offer mobility and flexibility to their
employees.
French website that enables individuals to rent
their underutilized real estate to professionals
during the day.
UK Bank, in collaboration with innovative charity 3Space,
transform underutilized Barclays’ properties into space
for social entrepreneurs, early stage local businesses
and community groups.

39. 39
BOWKR
TREND IN ACTION
> WORKFORCE ON DEMAND
FREELANCERUPWORK
World's largest outsourcing marketplace allows
employers to post job offers and receive
competitive offers from freelance professionals.
Global platform for freelancers where
businesses and independent professionals
connect and collaborate remotely.
Platform that gives recruiters access to a database
(local and international) of freelancers. With search
filters and contact information, recruiters can manage
their freelance workforce without going through
agents.

40. 4040
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
HIGH
DEFINITION
KNOWLEDGE
TALENT FOR
TALENTS
THINK BIG
DATA
SMOOTH
COMPANY
IDEAS
ON DEMAND

41. 41
LEVERAGING NEW LEARNING SOLUTIONS
TO SPREAD THE DIGITAL CULTURE WITHIN THE COMPANY
SOURCE : Deloitte, 2015
excellent at
mobile learning
6%
companies rate
themselves
25%of companies
feel comfortable with
today’s digital learning
environment (mobile
learning, moocs,
advanced media…)
less than
less
than
excellent at
moocs
6%
companies rate
themselves
less
than excellent at video,
audio learning
5%
companies rate
themselves
less
than

42. 42
ORANGE DIGITAL ACADEMY
TREND IN ACTION
> LEARNING BY DOING
BNP PARIBAS
DIGITAL ELEARNING
NESTLE DIGITAL
ACCELERATION TEAM
European banking and financial services company
launched a digital training platform for its
employees as a part of its digital transformation
project.
Transnational food and beverage company’s Digital
Acceleration Team program aims to train the
company’s marketing leaders in digital and social
media, and contribute to development projects.
French multinational telecommunications company
organizes a four-week training session with
theoretical and practical learning in order to
accelerate the digitalization of the group.

43. 43
BLOOMFIRE
TREND IN ACTION
> SNACK LEARNING
KLAXOONUDACITY NANODEGREES
French company launched an all-terrain box that
creates a network connecting up to 40 participants
without any internet connection. It enhances uploaded
presentation with activities like quizzes, surveys, live
messages and learning games.
Online education resource enables users to enroll in 6
to 12-month SPOC (Small Private Online Course) and
gain a nanodegree, a proof to job recruiters that they
have successfully acquired a certain skill.
Web-based software application for companies to
facilitate knowledge and information sharing in the
workplace. The content can be uploaded in the form
of videos, photos or text documents.

44. 44
SENTINEL BY SAFRAN
TREND IN ACTION
> THE LEARNING GAME
UBER DRIVEATOMIC ENERGY COMMISSION
International transport company launched a
serious game that puts you in the position of a
Uber driver. It helps the user learn more about
their city, its traffic and client service.
Radiation Safety Directorate committee launched a
serious game to teach its employees how to
manage ionizing radiation detection and protection.
French multinational aircraft company created a
3D serious game in order to raise awareness
regarding the dangers of industrial spying among
its employees.

45. 4545
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
IDEAS
ON DEMAND
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
SMOOTH
COMPANY
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE

46. 46
LEVERAGING CROWDSOURCING
TO REVEAL ALL CORPORATE STAKEHOLDERS’ CREATIVITY
weak at providing
innovative solutions
43%
of companies
78%
of HR departments
see
mobilising collective
intelligence as an asset.1
Chief Human Resource
Officers3
47%
believe that their HR
department is
for
Fostering innovation
is n°1 priority
open innovation
53%
of organizations are using
programmes to innovate
with customers, suppliers
and other stakeholders.3
and programmes2
SOURCES : 1 – IBM, 2010 – 2 – Deloitte, 2015 ; 3 - CEB Global, 2015

47. 47
BARCLAYS
TREND IN ACTION
> THE EUREKA STAFF
DEUTSCHE TELEKOMS
SOCIAL FORECASTING
START-IN AXA
Insurance company invites employees to
imagine solutions for its customers by
submitting their ideas on an online
crowdsourcing platform.
Telecommunications company uses social forecasting
and gamification to harness the power of employees’
collective intelligence. They provide insights and
ideas to drive management decisions.
British multinational banking and financial
company incubates an intern team who have
participated to its FinTech Accelerator challenge
in order to develop an innovative idea.

48. 48
PARROT AWARDS
TREND IN ACTION
> APPLICANTS GOT TALENT
INTEL MAKE IT WEARABLE DELL SOCIAL INNOVATION
CHALLENGE
Computer tech multinational encourages students,
through a challenge, to put their heads together and
work on big ideas that can change the world. Winning
students receive a grant to put their plan into action.
French wireless products manufacturer establishes
partnerships with top engineering schools to design
their work projects: student teams must invent the
connected games and toys of tomorrow.
American multinational technology company
launched a worldwide competition to
encourage inventors to design wearable
devices using Intel’s new technology.

49. 49
TREND IN ACTION
> MEET & CREATE
AXA, DANONE, SG
HRKATHON
NIKE FUEL LAB AIRBUS FLY YOUR IDEAS
Hackathon brings together IT and HR professionals,
students and employees of partnering companies.
The objective is to create a social and useful
recruitment application.
American sportswear company created a physical
meeting area to collaborate and test with other
leading companies. The objective is to develop
products that integrate the Nike Fuel system for
tracking and measuring activity.
Aircraft manufacturer challenges students across
the globe to develop new and innovative ideas to
shape the eco-efficient aviation industry of the
future. The participants are coached by company
employees.

50. 50
TREND IN ACTION
> INTERNAL CROWDFOUNDING
SONY FIRST FLIGHT IBM IFUNDIT CULTIVATE LABS
Japanese multinational conglomerate company
launched a crowdfunding platform designed to find
and finance projects developed by Sony employees
thanks to interested users.
IBM’s own crowdfunding platform, encourages its IT
employees to develop and pitch potential projects and
company purchases. Workers are given up to $2,000
of IBM money that they can use to fund the projects
they believe have the most potential.
Enterprise Crowdsourcing service using
prediction markets and internal crowdfunding to
improve the decisions and judgments you're
making every day.

51. 51
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
51
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
HIGH
DEFINITION
KNOWLEDGE
TALENT FOR
TALENTS
THINK BIG
DATA
SMOOTH
COMPANY
IDEAS
ON DEMAND

52. 52
LEVERAGING DATA
FOR A BETTER OPERATIONAL EFFICIENCY
14%only
of HR organizations believe
they regularly use data to
make talent and HR strategy
decisions, even though they
are...
as likely to believe
they are excellent
at selecting the
right candidates
2x
higher stock
returns
30%
believe
as likely to believe
they are delivering a
strong leadership
pipeline
2x
as likely to believe
they are efficiently
operating HR
3x
SOURCE : Deloitte LLC, 2014

53. 53
BETTERWORKS GOOGLE PEOPLE
ANALYTICS
SMALL IMPROVEMENTS
TREND IN ACTION
> PERFORMANCE ON TRACKS
Cloud platform helps companies set and manage
goals and track progress in real time. Employees
can also add goals, link these to projects and thus
visualize how they contribute to the company’s
goals.
American multinational tech company bases all its
people decisions on data and analytics: using
mathematical algorithms to predict retention issues,
forecasting people management problems or
opportunities, identifying top performers...
Solution for HR, managers and employees to
combine integrated performance reviews, 360°
feedback, goals and objectives and messaging to
continuously improve and track performance
management.

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AUTODESK BP MILLION STEPS APPIRIO
TREND IN ACTION
> WELLNESS THERAPY
3D design software engineering company
provides Fitbit trackers for its employees at a
discounted price, as a part of its wellness
program.
International oil and gas company launched a fitness
challenge for its employees by counting their steps
with Fitbit tracker. Participants could not only get a
free Fitbit but also earn “wellness” points lowering
their insurance premium.
International IT consulting company developed an in-
house program, Cloud Fit, to help hundreds of
employees track their activity, nutrition and sleep: a
combination of data tracking and live video sessions
with a fitness trainer via Google Hangouts.

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AMAZON CONNECTIONS OFFICEVIBE WITTYFIT
TREND IN ACTION
> IN THE MOOD FOR WORK
American e-commerce and cloud computing company
created a program enabling employees to respond to
questions regarding job satisfaction, leadership and
training opportunities. This confidential information is
aggregated and shared daily with company leadership.
Solution enabling employers to ask one simple
question to their employees per week. The
anonymous answers are aggregated automatically
and provide managers with real-time employee
engagement stats.
French innovative platform which helps the
companies to take care of their employees and
their well-being at work. Several questions help
evaluatie and monitoring the quality of life in
real-time.

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FLASH FORWARD
FLASH FORWARD:
HUMAN AFTER ALL ?

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TRUST TO LET COMPANIES
USE PERSONAL DATA
WHAT IF DATA NEEDS ETHICS?
BANK OF AMERICA SENSORS
CHIP & SKIN

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WHAT IF ROBOTS WOULD NOT TAKE OUR JOBS?
WHAT IF ROBOTS CAN TAKE YOUR JOBS? USEFUL SKILLS
SELERITY & TWITTER
PROFESSIONAL BOTS

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DELIVERING HAPPINESS
ONE OF FORTUNE BEST GPTW
WHAT IF HUMAN VALUES WERE THE REAL THING?
…
HAPPINESS AS A BUSINESS MODEL

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Countries
100
Agencies
244
Employees
11 000
Today Tomorrow
Status quo in the way
companies in the sector
communicate
CONVENTIONS
A projection of the company
into a more purposeful and
profitable future
VISIONDISRUPTION®
An idea and brand behaviour that
facilitates the vision
TBWACORPORATE IS PART OF AN INTERNATIONAL NETWORK
WITH A STRONG COMMON CULTURE: DISRUPTION®

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THANKS TO OUR INTEGRATED EXPERTISE MODEL,
WE EMPOWER ALL OUR CLIENT’S STAKEHOLDERS
“ Today, what a company says
has less value than what others
say of it.
Welcome to the era of Advocacy. »
Emlyn Korengold, CEO

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AND WE HELP OUR CLIENTS CREATE VALUE
AT EACH STAGES OF THEIR HR AMBITION

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2016EDITION
TRENDS
HOW DIGITAL TRANSFORMATION
CAN EMPOWER HUMAN RESOURCES
IN THE ORGANIZATION
SEVEN TRENDS TO DISRUPT EMPLOYER BRANDING
CONTACT
sebastien.hueber@tbwa-corporate.com
01.49.09.25.81