Samsung launched the new Galaxy Gear Smart Watch. At T3 we are very focused on the wearables market, and more importantly what they will mean for our clients. So we thought we'd share our take on Samsung's latest innovation and the five things marketers need to know about it.

1. things marketers need to
know about galaxy gear
5

2. A wearable device that connects to
Android smartphones.
Glance down to get time, weather
and notifications.
Make and receive calls. Send texts.
Update social networks.
Swipe + voice navigation.
what it does

3. A 1.9 mega-pixel camera that captures
video means selfies are about to hit a
new high.
a shot above
1

4. Accelerometer? Check. Pedometer? Check.
The Gear has more functionality than Fitbit,
Nike Fuelband and Pebble combined.
it’s all in the wrist
2

5. Seventy high-profile apps will make
developers and brands take notice.
large app ecosystem
3

6. Incompatibility with most Android devices
at launch means a small footprint.
But not for long.
limited market
4

7. Wearables raise the bar on consumer
expectations. Brands can now be literally
attached to consumers.
wearable brands
5

8. This is just the start. Samsung has
thrown down the gauntlet.
Wearables will raise from 1m now to
38m in 2018.
Expect Apple and Microsoft to follow
suit quickly.
Brands need to have a wearable
strategy sooner than later.

9. * Special thanks to The Verge for image assets