1. FOUR BRANDS THAT HAVE CRACKED THE CODE

2. LOCATION
IT’S YOUR CUSTOMER’S:
DIRECTION TIME WEATHER
IT’S THE SUM OF EVERYTHING YOU KNOW ABOUT THAT CUSTOMER, COMBINED
WITH WHAT THEY ARE EXPERIENCING AT THAT EXACT MOMENT IN TIME.

3. IT GIVES YOU THE ABILITY TO GET THE:
RIGHT
MESSAGE
RIGHT
CUSTOMER
RIGHT
TIME
TO THE AT THE
YET 90% OF MOBILE MARKETING EXPERIENCES
ARE NOT TAKING ADVANTAGE OF THIS.
HERE ARE FOUR COMPANIES THAT ARE.

4. “Great app! Whoever is
responsible for making this
app...genius! I love the interface,
the ease of using the coupons,
everything. It’s just a really well
made, clean app. Good Work!”
Introducing the first-ever truly contextual mobile experience
Using your current location and weather, as well as the date and time, 7-Eleven
puts relevant money-saving coupons, product details, nearby store addresses and
local event information in your pocket.
-Jason Glushyk
SEE THE DEMO

5. Contextual data visualizations to help manage energy usage
Reliant customers can finally understand their energy consumption. More than a
vague outline of kWh usage, the app shows a detailed comparison between
them and their neighbors during a timeframe of their choice.
“Great app, easy to use and quick pay.
Usage is so cool! Why
don’t other companies show
me this level of detail?”
-Rabidmonkeys
SEE THE DEMO

6. Packages aren’t delivered to an empty doorstep;
they’re delivered directly to you. Wherever you are.
UPS adaptive delivery service, My Choice, gives you the power to choose your
preferred delivery destination based on the context of your current location.
Instead of Point A to Point B, packages go from Point A to Point Me.
“A good app - The app has allowed me to
track crucial package movement close to
my business. UPS should be considered an
important business tool for anyone who
ships or receives packages.”
-Yoda217
SEE THE DEMO

7. When an ad unit pulls a real-time Google street view
of your current location, it’s impossible to ignore.
Using the context of geo-location, you’re exposed to the invisible wounds of
war. The experience simulates an IED at your location, then shares a soldier’s
true story and prompts a donation to the not-for-profit organization.
“This is a new and direct way
to get to everyone’s
smartphones.”
-MSNBC
SEE THE DEMO

8. Scout turns mobile data into context. A T3 exclusive.
Scout helps marketers deliver ultra-relevant customer experiences.
Across platforms. Across devices. Wherever. Whenever.
SCOUT
“Currently, mobile sites and apps
don’t deliver ‘smart’ experiences,
meaning one that’s tailored to an
individual’s current context...with
Scout, that changes.”
-TechCrunch
SCOUT
ANALYTICS
CHOOSE A CAMPAIGN BELOW
offers delivered
5000
4000
3000
2000
1000
0
CAMPAIGN
SPRING PROMO
SUMMER PROMO
COUPON PROMO
CONCERT EVENT
DOWNLOAD PDF
MAY JUNE JULY
offers redeemed
PROXIMITY
Avg. Proximity
Avg. Miss Distance
Avg. Time in Fence
CONTENT
Number of Views
Offers Sent
Busiest Time of Day
IN APP
Impressions
Number of Opens
Avg. Time in App
OUT OF APP
Notifications Sent
Notifications
Ignored
Notifications
Opened
Opted Out
512 ft
12 ft
5 min
9,234
2,349
18:05
35,034
24,356
4 min
14,022
1,231
12,791
127
SEE THE DEMO
VISIT THE SITE
www.T-3.com/Scout

9. LET’S TALK CONTEXT
BEN GADDIS
CHIEF INNOVATION OFFICER
www.t-3.com
(512) 721-1380
BEN.GADDIS@T-3.COM