Hispanic Beverage Infographic
Colorful, sweet, and intense are a few of the terms used to describe many Latino beverages. In this infographic we'll explore all aspects of Hispanic beverages including market figures, flavors, and concept platforms. As the face of America continue to change, we continue to examine the influence of the Latino population on mainstream America. The flavors presented in this graphic could be applicable to sports drinks, juice drinks, frozen juice, sparking beverages, CSD's, alcoholic beverages, RTD tea and more. Whether you are focusing on the Latino market or not, this infographic could be helpful to you when it comes to developing beverage products for the United States market. Part of the our Hispanic Beverage Infographic contains flavor preferences for non-Hispanics based on primary research from Symrise. We surveyed over 1,000 respondents on Latino beverage flavor concepts to see which ones resonate with mainstream America and the results are presented within the infographic. Whether its a fruit or flavor that's a staple in Latin America, or a flavor combination with a Hispanic twist that resonates with mainstream America, it's all included here in our Hispanic Beverage Infographic. Looking for more content like this? Visit http://in-sight.symrise.com
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Hispanic Beverage Infographic
- 1. always inspiring more… HISPANIC BEVERAGEHISPANIC BEVERAGE ANNUAL HISPANIC CONSUMPTIONANNUAL HISPANIC CONSUMPTION BOTTLED WATER SPORTS DRINKS FRUIT JUICE FROZEN FRUIT JUICE JUICE DRINKS $4.5 BIL LION $59 MIL LION $2.4 BIL LION $1.3 BIL LION $1.3 BIL LION 25% 25% 21% 22% 23%
- 2. MOST COMMON FLAVORSMOST COMMON FLAVORS MANGO JAMAICA (HIBISCUS) MANDARIN TAMARIND HORCHATA ORANGE
- 4. FLAVOR PREFERENCESFLAVOR PREFERENCES strawberry- mango strawberry- tangerine strawberry- passion fruit papaya- strawberry 92- 96 watermelon papaya-raspberry papaya-mango orange-mango peach-passion fruit mango-passion fruit mango-pineapple guanabana-strawberry hibiscus-strawberry 85- 89 mango-melon mandarin-passion fruit papaya-mandarin watermelon-mango guanabana-pineapple 80- 83 Symrise online survey of over 1,000 respondents STRENGTH INDEX
- 5. FLAVOR PLATFORMSFLAVOR PLATFORMS orange-grapefruit strawberry-tangerine watermelon+ guava+ mango+ passion fruit+ guava mandarin mango grapefruit guanabana papaya tamarind hibiscus horchata MAINSTREAM AMERICA AUTHENTIC HISPANIC MAINSTREAM STAND ALONE CITRUS BLENDS TROPICAL BLENDS SIGNATURE FLAVORS TO BE COMBINED
- 6. SYMRISE COMPETENCIES AND PORTFOLIO SYMRISE COMPETENCIES AND PORTFOLIO