The life insurance industry is in the midst of a digital transformation as the market landscape shifts and buyer preferences, expectations and tech savviness evolve. The vast amounts of consumer data now available is helping to accelerate that change and drive innovation. Now we're able to begin improving the consumer experience with life insurance carriers and products like never before. The Capgemini 2017 World Insurance report, among other recent research, makes it clear that millennials and tech savvy consumers are the next generation of insurance buyers and are quickly driving purchasing trends across industry sectors. With a new breed of insurance buyers, the persona has changed, and technology is adapting to hep carriers navigate their digital transformation. Read on through the infographic to follow the story and see, with data, how the landscape is changing and what industry leaders are doing to adapt.

1. Generational
shift reshaping the
life insurance
industry.
The millennial generation is one of the largest in history. They are fast becoming the world's
most important consumer group presenting significant global business opportunities. They are
also the most tech-savvy buyer group the market has ever seen. The group's impact on life
insurance must not be overlooked.
who are they?
4%
78%
Proficient in the use
of technology
32%
50%
Use internet to
research before purchasing
28%
43%
Estimated to be 27% of the total
world population,
millennials are driving the norm
in the consumer market with
their lifestyle.
Use smartphones to
purchase online
Baby Boomers
11%
33%
how are they different?
Use social media on a
mobile device
vs. Millennials
Born
between
1976 and
1996.
2,000,000,000
worldwide
according to Pew
Research Centre.
Focus on eating right, and exercising.
how has the market changed?
As insurance consumers continue to evolve, digital technologies are becoming the cornerstone
of insurers' growth strategies to make the life insurance experience more appealing, convenient,
and personalized.
Customer
demographic
Consumer
expectations
Slow to change
in industry
Tech Savvy vs. Non-Tech Savvy
Customers are more willing to adopt
carrier provided technologies
Willing to share personal
information online for
faster service
78%
23%
3/4tech savvy customers value reward and incentive
programs for savings
75%+OF CUSTOMERS
place importance on the ability to
manage their policies and claims
online or via mobile app
70%
20%
5%
70% of insurers consider IoT important
to overall strategy. Only 21% have
defined IoT strategy today and only 5%
use IoT data in decision making.
8/10
23%
77%
of life insurers are
buying or collecting
wearables data with
limited active use
23%
42.1%
19.7%
insurers DO NOT
have a mobile app
30%
70%
and adoption of wearables and health
and education apps continue to
increase at a high rate
1
2
1
1
3
4
2
8 million
50 million
0
10
20
30
40
50
2017 2020
Sureify:
Revolutionizing customer engagement in insurance
Technology convenience and engagement are key to carriers' future success. Sureify can help insurers create
positive interactions that resonate with this growing high revenue potential consumer group.
how does the Sureify Lifetime Platform work?
The Lifetime Platform offers a clean and easy to use interface for policyholders and carriers. It enables carriers
to acquire, engage and cross-sell throughout a customer's lifetime. Customers using the platform can expect
personalized and health-minded insurance products with complete digital access from buying to managing
their policies.
what our customers say?
75%
60%
35%
0
10
20
30
40
50
60
70
80
Monthly Weekly Daily
99%70% 84%
7/10
users actively use the
platform to track their
monthly fitness goals
35%
20%
0
5
10
15
20
25
30
35
Steps Floors
Users who achieved their monthly fitness goals using the
Lifetime Platform
93% will choose the same insurer
for their financial needs
of the users will purchase
life insurance product
centered around healthy
lifestyle from current carrier
of the users see long-term
benefits of the Sureify
Lifetime Platform
will recommend the
platform to their family and
friends
75%
of the total users
use the app EACH
month
Customers
Sureify HQ:
1100 Lincoln Ave, STE 239
San Jose, CA 95125
(408) 489-8881
Sources:
1. LexisNexis IoT White Paper March 2018
2. Capgemini World Insurance Report 2017
3. Aite Mobile Apps in Life Insurance Report Nov 2017
4. Infographic: Wearable tech and the future of digital health 21 April 2016
The Sureify Advantage
Digital Experience
Easy to use interface for a complete
and revolutionised buying
experience at finger tips
Personalization
Health-minded insurance products
personalised for different stages of
life
Connect with insurers
Manage insurance policies directly
from the app
Accessibility
Buy and manage other financial
needs through one single app
Rewards & Discounts
Earn and redeem points on wellness
challenges to drive personal goals
Quizzes, polls and videos
Learn about products, trends and
experiences of like-minded
customers
Bridge the gap and offer
greater value for customers