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• TYPE : PUBLIC
• INDUSTRY: RETAIL
• FOUNDER: ADRIAAN VAN WELL
• FOUNDED:1932
• HEADQUARTERS: AMSTERDAM, NETHERLANDS
• PRODUCTS: GROCERY STORES, CONVENIENCE STORE,
HYPERMARKET
• REVENUE: 31.1 BILLION POUND
• OUTLETS: MORE THAN 12500 IN 35 COUNTRIES.
PRODUCT CATEGORY : TOOTH PASTE
BRANDS : COLGATE, HIMALAYA,PEPSODENT
PRODUCT LENGTH
PRODUCT WIDTH:
PRICE:
• SEGMENTATION:
SALE ACROSS ALL DEMOGRAPHIC SEGMENTS
• TARGETING :
• MIDDLE AND HIGHER INCOME MARKET
• POSITIONING:
FAMILY FOCUSED STORE WITH GOOD SERVICE AND QUALITY
•WEBSITE
Spar ppt
Spar ppt
Spar ppt

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Spar ppt

  • 1.
  • 2. • TYPE : PUBLIC • INDUSTRY: RETAIL • FOUNDER: ADRIAAN VAN WELL • FOUNDED:1932 • HEADQUARTERS: AMSTERDAM, NETHERLANDS • PRODUCTS: GROCERY STORES, CONVENIENCE STORE, HYPERMARKET • REVENUE: 31.1 BILLION POUND • OUTLETS: MORE THAN 12500 IN 35 COUNTRIES.
  • 3. PRODUCT CATEGORY : TOOTH PASTE
  • 4. BRANDS : COLGATE, HIMALAYA,PEPSODENT PRODUCT LENGTH
  • 6.
  • 8. • SEGMENTATION: SALE ACROSS ALL DEMOGRAPHIC SEGMENTS • TARGETING : • MIDDLE AND HIGHER INCOME MARKET • POSITIONING: FAMILY FOCUSED STORE WITH GOOD SERVICE AND QUALITY