Like all marketers, we are always finding interesting ideas from which we draw inspirations from. In this presentation that I created, points to a series of observations I made in the creative market space. In fact I believe in this presentation so much I am currently following my own advice and headed in this direction of using crowdfunding, social marketing to drive design innovation in the products I create and bring to market.

1. Avid Union & the agency
Agency as tech startup.
1

2. Amazon
From
the
beginning
of
their
existence,
Amazon
has
given
their
customers
the
best
shopping
experience,
a
pla9orm
to
express
their
views
and
generate
reviews,
and
relevant
recommenda<ons.
This
created
a
huge
database
of
their
shoppers’
preferences
that
they
use
to
advise
shoppers’
of
products
they
might
purchase.
2

3. Amazon
But
un<l
recently
they
were
just
another
online
bookstore
with
a
great
user
experience.
3

4. 4
Now
Amazon
is
crea/ng
content
by
publishing
their
own
books.

5. 5
Which
empowered
Rela/onship
Guru
Charles
Orlando
to
get
a
great
book
deal.
Why
would
he
do
this?
BookSurge
was
partnered
with
Amazon.com,
and
once
I
was
published,
my
book
was
automa<cally
included
on
Amazon.com
(this
was
2007/2008,
before
there
was
a
real
e-­‐book
publishing
effort).
It
was
print-­‐on-­‐demand
with
really
good
quality,
so
I
didn't
need
to
hold
an
inventory
and
I
didn't
need
to
be
part
of
the
backend
stuff:
shipping,
fulfillment,
returns,
chargebacks,
etc.
Plus,
I
would
get
all
the
benefit
of
being
grouped
with
best-­‐selling
authors,
receive
reviews,
and
more.
They
had
mul<ple
levels
of
service-­‐-­‐edi<ng,
marke<ng,
public
rela<ons,
custom
covers,
and
much
more-­‐-­‐but
I
elected
to
go
with
a
flexible
offering
(allowing
me
a
custom
interior,
custom
cover,
and
no
more
than
10
interior
illustra<ons).
hVp://www.fastcompany.com/1814169/charles-­‐orlando-­‐self-­‐publishing-­‐ebook?
partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+
%28Fast+Company+Headlines%29

6. 6
How?
By
keeping
personal,
relevant,
and
frequent.
I
started
a
blog:
three
posts
a
week.
Simultaneously,
I
spun
up
my
Facebook
and
TwiVer
efforts
and
started
publishing
my
blog
posts
to
my
Facebook
Page.
But
I
could
see
that
readers
had
to
leave
Facebook
or
TwiVer
to
interact
with
what
I
had
wriVen.
As
a
test,
I
just
wrote
on
Facebook,
using
the
Notes
applica<on
on
my
Page.
And...
voila...
increased
engagement
and
interac<vity;
more
comments,
more
sharing
on
individuals'
Walls.
I
took
down
my
blog
at
the
end
of
2009
and
in
an
effort
to
meet
my
audience
where
they
"lived"
I
transi<oned
all
my
efforts
to
Facebook
(and
some
on
TwiVer).
My
Facebook
Fan
Page
was
now
a
few
hundred
strong.

7. 7
Also
Amazon
has
created
their
own
e-­‐reader.

8. 8
Are
they
also
partnering
with
tech
startups
and
entrepreneurs?
hVp://www.kickstarter.com/discover
hVp://www.wired.com/business/2012/06/in-­‐the-­‐kickstarter-­‐future-­‐hardware-­‐is-­‐the-­‐new-­‐sohware/

9. 9
Where
is
the
Agency
in
this
equa/on?
With
companies
like
Amazon,
kickstarter,
and
entrepreneurs
like
Charles
Orlando,
we
beHer
act
fast.

10. 10
The
future…
hVp://www.fastcocreate.com/1679248/taking-­‐ownership-­‐in-­‐ideas-­‐how-­‐ad-­‐agencies-­‐can-­‐really-­‐act-­‐more-­‐like-­‐tech-­‐start-­‐ups

11. Why?
Evolving Shopping Behavior!
The
concept
of
shopping
has
shiKed
from
owning
stuff
to
buying
into
new
ideas!
Purchasing
something
isn't
really
about
the
thing
itself
anymore.
Today,
a
product
or
service
is
powerful
because
of
how
it
connects
people
to
something—
or
someone
else.
hVp://www.fastcompany.com/1842581/why-­‐
millennials-­‐dont-­‐want-­‐to-­‐buy-­‐stuff?partner=rss

12. With
agencies’
global
crea/ve
pool,
there
is
no
reason
why
we
can’t
create
our
own
products
and
community
to
leverage
our
clients’
wants
and
needs.
Through
Kickstarter
:
Avid
Union
has
raised
over
$139,000.00
organically
less
than
1
year.
How? By enabling our own creative community

13. 13
Through Kickstarter : crowdfunded with great reviews
FOR OUR FIRST PROJECT FOR KICKSTARTER we chose a product that was
more niche to test the market place. We managed to organically raise $8000 from
4000 video views in one week using only Kickstarter’s self created traffic.

14. 14
Through Kickstarter : crowdfunded with great reviews
FUNDED FULLY WITHIN 12 HOURS OF LAUNCH
With almost all organic growth from within Kickstarter we have
achieved a great connection from within our Kickstarter community.

15. 15
Through Kickstarter : crowdfunded with great reviews
INVENTING AND BRINGING A NEW PRODUCT TO LIFE
on Kickstarter is a compelling way to introduce a never
before seen product to the market.

16. 16
Through Kickstarter : mass media coverage
FUNDED FULLY WITHIN DAYS OF LAUNCH Our products were able
to get global coverage with some of the biggest news pubs in the world.

17. Thank you
17
For questions please contact
steveyu8@gmail.com