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“You either make
an effort or you don’t.
...
You’re a musician:
You play.
That’s what you do.”
LOU REED
1942-2013
R.I.P.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
welc me.
@Dorsey
Thursday, November 7, 13

#SNDU
Steve
Dorsey
@Dorsey

Thursday, November 7, 13
‘Prepare in School to be Ready for the Job Market’

STEVE DORSEY

Thursday, November 7, 13
Q: What’s the ONE THING
you wish someone told you
when you were in college?
STEVE DORSEY + FRIENDS
*(More than 2 centuries of collected experience)

Thursday, November 7, 13
Ground rules...

@Dorsey
Thursday, November 7, 13

#SNDU
GROUND RULES

What’s our hashtag?
#Whatstheonethingyouwishsomeonetoldyouwhenyouwereincollege?

@Dorsey
Thursday, November 7, 13

#SNDU
GROUND RULES

What’s our hashtag?

#Wt1tUwstUwUwic?
@Dorsey
Thursday, November 7, 13

#SNDU
GROUND RULES

What’s our hashtag?

#onething
@Dorsey
Thursday, November 7, 13

#SNDU
GROUND RULES

What’s our hashtag?

#SNDU #onething
@Dorsey
Thursday, November 7, 13

#SNDU #onething
GROUND RULES

Pace?

We’re going to move fast.
Lots of ground to cover.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
GROUND RULES

Say my name...

Just ‘Steve.’ Unless on

@Dorsey
Thursday, November 7, 13

#SNDU #onething

: @Dorsey
GROUND RULES

Quote-free zone!

No Steve Jobs quotes!

@Dorsey
Thursday, November 7, 13

#SNDU #onething
GROUND RULES

Quote-free zone!

No Henry Ford quotes!

@Dorsey
Thursday, November 7, 13

#SNDU #onething
GROUND RULES

This session is NOT...

Basics.
Fundamentals.
Design 101.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
GROUND RULES

For design theory + basics:

TimHarrower.com
Lynda.com
@Dorsey
Thursday, November 7, 13

#SNDU #onething
“Side projects
and hobbies
are important.”

AUSTIN KLEON
@austinkleon
Writer, artist, speaker,
innovator
Steal Like An Artist
Newspaper Blackout
NEW: Show Your Work!
Austin, TX

@Dorsey
Thursday, November 7, 13

#SNDU #onething
Thursday, November 7, 13
http://austinkleon.com/2011/03/30/how-to-steal-like-an-artist-and-9-other-things-nobody-told-me/
TEDx: http://www.youtube.com/watch?v=oww7oB9rjgw
Creative Mornings/Austin: http://vimeo.com/65988589

@Dorsey
Thursday, November 7, 13

#SNDU #onething
GROUND RULES

Bonus!

There will be

PRIZES!

(Sorry, there will NOT be Daniel Day Lewis. You’re stuck with me.)

@Dorsey
Thursday, November 7, 13

#SNDU #onething

PRIZES

!
GROUND RULES

#ThereWillBeSwag

Q: First student to arrive this morning?
Q: Student who traveled the farthest?
Q: First question asked?
Q: First student business card given?
@Dorsey
Thursday, November 7, 13

#SNDU #onething
Q: What’s the ONE THING
you wish someone told you
when you were in college?
STEVE DORSEY + FRIENDS
*(More than 2 centuries of collected experience)

Thursday, November 7, 13
Thursday, November 7, 13
Practice your pitch!
“Why you should hire
me” in 90 second...
Ready.
Set.
GO!

JOY MAYER
@mayerjoy
University of Missouri-Columbia
Director of community outreach
at the Columbia Missourian
Associate professor at the
Missouri School of Journalism

@Dorsey
Thursday, November 7, 13

#SNDU #onething

JoyMayer.com
http://joymayer.com/2012/10/16/marketing-yourself-whatsthe-story-of-your-journalism/
https://www.youtube.com/watch?v=GTiz5zBa7GA#t=41

JOY MAYER
@mayerjoy
University of Missouri-Columbia
Director of community outreach
at the Columbia Missourian
Associate professor at the
Missouri School of Journalism

@Dorsey
Thursday, November 7, 13

#SNDU #onething

JoyMayer.com
“Listen well.
Speak up.
Try new things.”

JOE GRIMM
@newsrecruiter
U-M (although he bleeds
MSU green now)
Visiting editor in
residents, Michigan
State University

@Dorsey
Thursday, November 7, 13

#SNDU #onething
Thursday, November 7, 13
“Taking French 101 and 102 doesn’t make
you ready to translate at the U.N. Classes
just introduce students to technique and
theory and it’s up to the student to take
that and run with it.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

KARL GUDE
@karlgude
Graphics Editor in
Residence at
Michigan State
University (and
former Director of
Information Graphics
at Newsweek and
the AP)
“Stop worrying about what it is that you
think you can and can’t do. Very few
people are truly qualified for the jobs they
have (apologies in advance to everyone at
this conference that I’ve just offended).
They were just the ones brave enough to
raise their hands and say ‘I can do that.’
You can always figure it out as you go.”

EMMET SMITH
@emmetsmith
Ball State University
Curation Lead,
The (Cleveland)
Plain Dealer

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“In college, don’t strive to be like the big
paper nearby. Strive to be better than the
big paper at the things they don’t know yet.
Ask yourself, what’s that look like now?
Answer that with your work, and you’ll
improve your chances of getting hired.”

KEVIN WEDNT
@kwendt
Northern Illinois
University.
GO HUSKIES!
Director of
News and
Opinion,
Advance Digital

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“I wish I had taken a
course on the highs
and lows of the
human condition.”

DR. MARIO GARCIA
@DrMarioRGarcia
University of South
Florida (1969)
CEO/Founder,
Garcia Media
Blog: The Mario Blog
(garciamedia.com/blog)
eBook: iPad Design Lab

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“Do whatever you can
to get an internship.”

DARREN SANEFSKI
@dsanefski
Syracuse University
grad
Assistant Professor
of Multiple Platform
Journalism,
University of
Mississippi

@Dorsey
Thursday, November 7, 13

#SNDU #onething

SND education
director
“Get. An.
Internship.”

DARREN SANEFSKI
@dsanefski
Syracuse University
grad
Assistant Professor
of Multiple Platform
Journalism,
University of
Mississippi

@Dorsey
Thursday, November 7, 13

#SNDU #onething

SND education
director
“That nobody cares what you think.
They only care what you can do or
show them. Newsrooms, when they
function well, are meritocracies
and if you have a great idea, great
design, great story, that will get you
farther than your opinion.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

STEVE CAVENDISH
@scavendish
Belmont College grad
News editor, critic at
Nashville Scene and
Nashville Post
“This is the time to explore
every boundary. Once you
get there go farther. Don’t
respect the institution if
you know it’s flawed - find
a way to improve it.”
@Dorsey
Thursday, November 7, 13

#SNDU #onething

CARLOS AYULO
@ayulo
University of
New Mexico
Assistant Managing
Editor / Presentation
St. Louis Post-Dispatch
“I wish somebody had told me to be open-minded
about where good design was coming from. When I was
a student, we let the SND annuals dictate the best
designs to us, and consequently, our paper often looked
like a bunch of college hacks were trying to recreate the
best work in the world. And even if we HAD been able to
do that (we weren’t), we still would have been limiting
our influences to whatever made the annuals...”

JOSH
CRUTCHMER
@jcrutchmer
Oklahoma State
University (BA,
Journalism, 2001)
Deputy Design
Director, Buffalo
News

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“You probably really don’t need to go to
college for journalism if you hustle and can
teach yourself technology. Your professors
are learning things 2 weeks before they
teach it to you. (I say this having taught
and having a lot of friends who now
teach.) ... Go to college for something else,
and do journalism at the college paper or
other local media outlets. It’s more of a
trade than an academic craft.”

WILL SULLIVAN
@journerdism
University of Toledo
and Northwestern
University
Global Mobile Lead
for the Broadcasting
Board of Governors

@Dorsey
Thursday, November 7, 13

#SNDU #onething

Journerdism.com
“Don’t get pigeonholed. Develop skills in
all areas if you want to
survive in the real
world. ...
Oh and don’t eat the
worm at the bottom of
a Tequila bottle.”

RICHARD JOHNSON
@newsillustrator
Duncan of Jordanstone,
Dundee University,
Scotland
Senior Graphics Editor,
Washington Post
newsillustrator.com

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“Don’t get laser-focused on your field of
choice. Take a wide range of classes in
different fields, especially ones different
from your own. ... It also means [taking]
things like philosophy, psychology,
business/entrepreneurship, computer
science, linguistics, neuroscience, modern
art and poetry, screenwriting, [and so on].”
MAD JOURNALISM with Greg Linch:
https://www.youtube.com/watch?v=Y4pDApk7c8Y

@Dorsey
Thursday, November 7, 13

#SNDU #onething

GREG LINCH
@greglinch
University of Miami (FL)
Local Innovations Editor,
The Washington Post
“Don’t worry as much
about money in your career.
It will come eventually.
Stay focused on your work
and what drives you.
That’s most important.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

JOEY MARBURGER
@josephjames
Purdue University
Director of Digital
Products and Design
at The Washington Post
“To sketch more. To make
more. To think more about
process and less about the
destination, whatever that
may be. To put a lot of
energy toward becoming a
well-rounded person, too.
To read more. A lot more.”
@Dorsey
Thursday, November 7, 13

#SNDU #onething

JULIE ELMAN
BFA in commercial design,
University of Dayton (Dayton,
Ohio)
MFA in photography, Ohio
University (Athens, Ohio)
Associate Professor (School
of Visual Communication, Ohio
University, Athens, Ohio)
SND print publications director
“Be bold in everything you do
(your work, applying for jobs,
networking). When I’m hiring
designers, I look at talent and
potential as much as previous
experience. So don’t let those lines
like ‘3-5 years experience’ scare you
off. Apply and see what happens.”

JON WILE
@worldwidewile
@ACBJdesign
Kent State University ...
Home of the Golden
Flashes!
Creative Director, American
City Business Journals

@Dorsey
Thursday, November 7, 13

#SNDU #onething

I currently have designer openings in
Washington, Baltimore and San Francisco.
I oversee the design, graphics and photography
in 43 markets around the country, so we
constantly have openings. 
“I spent too much time wishing I was perceived
as one of the super star kids in my program, and
looking back, it was a total waste of energy.
The secret to my success has been to work hard,
be nice to people and commit to continuous selfdriven education. ... Worry less about being in the
cool crowd, and you’ll go farther than you think.”

KYLE ELLIS
@kyleellis
The Harvard of
Muncie, Indiana ...
THE Ball State
University
Designer,
CNN Digital
SND Digital
Director

@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION
Interview lightening round

@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Be specific,
give examples.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Think in terms
of sound bites.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Listen, listen, LISTEN!...
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Good answers lead
to conversations.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Resume > conversation > interview > offer
Feedback/critique/coaching > reference >
next job > network > rinse + repeat...
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Come with 3 cohesive
talking points.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Come with 3
real questions.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Know something about
the org you’re talking to.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
INTERMISSION

Interview lightening round

Mentioning a project?
Show it, link it.
@Dorsey
Thursday, November 7, 13

#SNDU #onething
“I wish I had learned more about how to deal
with interoffice dynamics. So much of my
success or failure here is not determined by how
great my design idea is — but by how I interact
with staffers who report to me, and those who
rank higher than me. It is determined by how I
deal with those who do not report to me, but
whom I still need to listen to me and do what I
ask them to. Being able to connect with such a
variety of different colleagues... is critical to the
final outcome of my work.”

RICK EPPS
@repps
Michigan State
University
Presentation Editor,
The Detroit News

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“Learn a foreign
language —
fluently.
It’s even more
important now.”

WAYNE KAMIDOI
@waynekamidoi
Central Michigan
University
Art director,
The New York Times

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“Join SND. Or ONA. Or NPPA. Whatever
your thing is. Go to their events and
introduce yourself to people. Every job
offer I’ve had since college has been
because of contacts I’ve made through
SND and I am envious of
college students who are smart enough
to have already figured that out.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

KENNEY MARLATT
@kenney
DePauw University
Editor/Designer,
Chicago Tribune
“... That I could make a living
designing communication as
an independent consultant.
I was always afraid that I
would end up in an advertising
agency designing ads for a
wholesale grocery.”

HANS PETER JANISCH
Fachhochschule Mainz /
Germany (University of
applied sciences)
Diplom-Designer
(Master of Arts
nowadays)
job
Design Consultant to the
newspaper industry

@Dorsey
Thursday, November 7, 13

#SNDU #onething

www.pressedesign.de
“When I was a college student, I thought
somehow my talent would just show the
way to a great job and that I didn’t need
to use connections. I was, of course,
ridiculously wrong. Ultimately a friend
who graduated a year before gave me
the connection that led to my first job.
My first boss went a long way toward
getting me my second and third jobs.
Connections are everything! So they’ve
come to the right place to connect.”

ROB SCHNEIDER
@schneiderSND
Northeast Missouri State
University (now called
Truman State University)
Presentation Director,
The Dallas Morning
News
SND president

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“The transition from a college newsroom to a
professional newsroom is often not easy: 1. In college,
you’re surrounded by people your age with similar
interests. You put the paper to bed and often hit the
bars... It’s a blast. When you jump to a professional
newsroom, it can be jarring. Many people are older,
have kids, grandkids, a mortgage and college tuition
to pay for. They go home after work because they
need to get their kids ready for school in the early
morning. The social aspect can be very tough,
especially if you work nights and weekends.

RYAN HILDEBRANDT
@ryanwesley29
Indiana University
Creative Director,
Louisville Design Studio
SND Louisville
conference chair

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“... 2. In college you have freedom to mostly do
what you want. It’s easier to experiment and
innovate, because you don’t have so many
institutional rules and traditions. I thought I’d walk
into my first job and find that everyone was a
veteran, top-notch journalist who pushed the
limits of our industry. I thought everyone would lap
me in knowledge and skill. It took me a while to
realize there were a few people like that, but most
folks were reluctant and uncomfortable to think
beyond ‘That’s the way we’ve always done it.’ ” ...

RYAN HILDEBRANDT
@ryanwesley29
Indiana University
Creative Director,
Louisville Design Studio
SND Louisville
conference chair

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“Career building is about maturity: how
you work with others, how you handle
criticism and disappointment. I took
things way too personally as a young
professional and probably cost myself
some opportunities because of that.”

STEPHEN
KOMIVES
@skomives
Columbia
University
Executive
Director, Society
for News Design

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“I wish someone had told
me how nice and helpful
(most) professionals can
be. Want some advice/to
figure out how your idol got
where they are? Ask them.
They’ll probably tell you.”

KATIE MYRICK
@myrick
Indiana University (RIP
Ernie Pyle School of
Journalism)
News designer at The
Washington Post and
editor of snd.org

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“If you just do class work, you’re screwed.
I wish I had used class work to feed my own
ideas instead of worrying about completing
the given assignment. Class assignments often
remove the most important part of design work:
conceiving of the problem — not just solving it.
Use class work to seed your ideas, but make the
ideas yours. When we look at portfolios we don’t
care if the applicant followed the assignment (or
what grade the professor gave you); we care
about great ideas, and great looking design.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

JARED NOVACK
@jarednova
The Daily Orange +
Syracuse University
Partner at Upstatement
“Don’t marry your high
school sweetheart, but
that’s probably not what
you’re after. I went to art
school. They didn’t teach
me how to make a living,
but I did learn how to think.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

TIM FRANK
@tmfrnk
The Cleveland
Institute of Art
Director,
Gannett's
Asbury Park
Design Studio
“Take risks, do what you love.
You’ll be surprised how much of
what you love doing in college will
guide you to things you love in your
career. You have a lifetime to figure
out your life, live your days with
honesty, integrity and inspiration.
Oh and, fake it til you make it.”

NINA MEHTA
@ninamehta
Indiana University, 
B.A.J. Journalism
B.A. Political Science
M.S. Human-Computer
Interaction design
Product Designer,
Pivotal Labs

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“It’s okay to take criticism with a grain of
salt, but there are times you should do the
same with praise. If praise is coming from
someone who hands it out like candy, is it
really meaningful? On the flip side, it’s fine
to question someone who does nothing
but criticize as well. You have to have
balance – the most valuable critiques I
received included someone who could
point out things that I did well and
encourage me, and also make suggestions
as to things I could improve on.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

ANDREA ZAGATA
@zagatam
Michigan State
University
Sports designer,
The Buffalo News
Two things, actually, but they’re
two sides of the same coin:
1. “If you wanna be creative,
you gotta bend the rules.”
2. “If you’re not having fun,
you’re not doing it right.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

TIM HARROWER
@TimHarrower
Eastern Michigan
University
TimHarrower.com
“How to do a proposal and job estimate
for a client (super important!) and
unfortunately most of the schools tend
to forget about the business aspect in our
professions! And also super important:
how to do your taxes!!! Especially when
you have income from 3 or 4 different
countries tax forms are a pain to fill! And
yes, I’m stubborn and always do taxes
myself, not with any accounting guy! :)”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

GABRIELA SCHMIDT
@GabiSchmidt
Fine Arts and Design
Institute in Mexico City
Senior Creative Director
at Schmidt Media Group
“What you study matters, and who you know matters even more. Take
classes in philosophy, math, statistics and business. Get to know the
people in college who will become future leaders. 
And also, find someone in your industry who’s older and wiser, and who
you’d count as a competitor. Take that person out to lunch. It’s highly
likely that you’ll have much to learn from her, and that likewise she’ll
have a lot to learn from you. Build a partnership, where you share ideas
with each other, ask questions, and build a mutually beneficial
relationship. Befriending your competition and developing a pathway
to strengthen both businesses is what some of the most successful
entrepreneurs are doing today. It may seem counterintuitive, but I keep
seeing young entrepreneurs pair off with seasoned businesswomen
and men. It's also something I practice myself.”

@Dorsey
Thursday, November 7, 13

#SNDU #onething

AMY WEBB
@webbmedia
Jacobs School - (the
music conservatory at
Indiana University)
Founder & CEO,
Webbmedia Group
Co-founder, Spark Camp
Author, Slate columnist,
Harvard Business
Review contributor, etc.
“I wish I’d been more involved with journalists
and professionals at my hometown paper and
in the industry. I didn't think I would ever work
for a newspaper, so I wasn't interested in
internships. I had to learn the hard way that
real-world experience will always be useful.
Making connections with people who can
become colleagues, mentors or job references
will pay off for the rest of your career (even if
it's not in journalism), so start early!”

MELISSA ANGLE
@mangle
Wichita State University,
2002
Projects editor,
The Atlanta
Journal-Constitution

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“You can still have a great, fruitful
career in journalism even if you
can’t get a gig at the school paper.
(I applied five times.) You just
have to hustle and you have to
know when to speak up. Your ideas
will win people over. And you can
create those ideas yourself.”

ERNIE SMITH
@stoicboy
Michigan State University
Editor, ShortFormBlog
Social Media Journalist,
McMURRY/TMG
ShortFormBlog.tumblr.com

@Dorsey
Thursday, November 7, 13

#SNDU #onething
“...my major, my grades, and in general
figuring out what I wanted to do didn’t really
matter. My friend Jack Cheng said it best:
‘You can’t connect the dots looking forward;
you can only connect them looking backwards.
So you have to trust that the dots will somehow
connect in your future.’

BILL COUCH

Don't worry if you're in the middle of a moment
that you think is taking you nowhere.”

University of Michigan
2007 Bachelor of Arts,
Screen Arts and
Cultures,
Communications

@couch

Product Engineer
at Twitter
@Dorsey
Thursday, November 7, 13

#SNDU #onething
“The industry will
change… a LOT!
Just be prepared
to adapt your skills
and change with it
and you’ll be fine!”
@Dorsey
Thursday, November 7, 13

#SNDU #onething

JENNIFER GEORGE
PALILONIS
Ball State University, BA,
MA; Indiana UniversityPurdue University
Indianapolis, PhD
George & Frances Ball
Distinguished Professor
of Multimedia
Journalism
@Dorsey
Thursday, November 7, 13

#SNDU #onething
Worry more
about facts
than fonts.
#SNDU #onething
Thursday, November 7, 13

STEVE DORSEY
@dorsey
Be bold.
Swing hard.
#SNDU #onething
Thursday, November 7, 13

STEVE DORSEY
@dorsey
Drive it
like it’s
stolen.
#SNDU #onething
Thursday, November 7, 13

STEVE DORSEY
@dorsey
Do epic sh*t.
#SNDU #onething
Thursday, November 7, 13

STEVE DORSEY
@dorsey
Thursday, November 7, 13
#SNDU #onething
Thursday, November 7, 13

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SNDu : one thing I wish I knew when I was in college

  • 1. “You either make an effort or you don’t. ... You’re a musician: You play. That’s what you do.” LOU REED 1942-2013 R.I.P. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 4. ‘Prepare in School to be Ready for the Job Market’ STEVE DORSEY Thursday, November 7, 13
  • 5. Q: What’s the ONE THING you wish someone told you when you were in college? STEVE DORSEY + FRIENDS *(More than 2 centuries of collected experience) Thursday, November 7, 13
  • 7. GROUND RULES What’s our hashtag? #Whatstheonethingyouwishsomeonetoldyouwhenyouwereincollege? @Dorsey Thursday, November 7, 13 #SNDU
  • 8. GROUND RULES What’s our hashtag? #Wt1tUwstUwUwic? @Dorsey Thursday, November 7, 13 #SNDU
  • 9. GROUND RULES What’s our hashtag? #onething @Dorsey Thursday, November 7, 13 #SNDU
  • 10. GROUND RULES What’s our hashtag? #SNDU #onething @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 11. GROUND RULES Pace? We’re going to move fast. Lots of ground to cover. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 12. GROUND RULES Say my name... Just ‘Steve.’ Unless on @Dorsey Thursday, November 7, 13 #SNDU #onething : @Dorsey
  • 13. GROUND RULES Quote-free zone! No Steve Jobs quotes! @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 14. GROUND RULES Quote-free zone! No Henry Ford quotes! @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 15. GROUND RULES This session is NOT... Basics. Fundamentals. Design 101. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 16. GROUND RULES For design theory + basics: TimHarrower.com Lynda.com @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 17. “Side projects and hobbies are important.” AUSTIN KLEON @austinkleon Writer, artist, speaker, innovator Steal Like An Artist Newspaper Blackout NEW: Show Your Work! Austin, TX @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 20. GROUND RULES Bonus! There will be PRIZES! (Sorry, there will NOT be Daniel Day Lewis. You’re stuck with me.) @Dorsey Thursday, November 7, 13 #SNDU #onething PRIZES !
  • 21. GROUND RULES #ThereWillBeSwag Q: First student to arrive this morning? Q: Student who traveled the farthest? Q: First question asked? Q: First student business card given? @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 22. Q: What’s the ONE THING you wish someone told you when you were in college? STEVE DORSEY + FRIENDS *(More than 2 centuries of collected experience) Thursday, November 7, 13
  • 24. Practice your pitch! “Why you should hire me” in 90 second... Ready. Set. GO! JOY MAYER @mayerjoy University of Missouri-Columbia Director of community outreach at the Columbia Missourian Associate professor at the Missouri School of Journalism @Dorsey Thursday, November 7, 13 #SNDU #onething JoyMayer.com
  • 25. http://joymayer.com/2012/10/16/marketing-yourself-whatsthe-story-of-your-journalism/ https://www.youtube.com/watch?v=GTiz5zBa7GA#t=41 JOY MAYER @mayerjoy University of Missouri-Columbia Director of community outreach at the Columbia Missourian Associate professor at the Missouri School of Journalism @Dorsey Thursday, November 7, 13 #SNDU #onething JoyMayer.com
  • 26. “Listen well. Speak up. Try new things.” JOE GRIMM @newsrecruiter U-M (although he bleeds MSU green now) Visiting editor in residents, Michigan State University @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 28. “Taking French 101 and 102 doesn’t make you ready to translate at the U.N. Classes just introduce students to technique and theory and it’s up to the student to take that and run with it.” @Dorsey Thursday, November 7, 13 #SNDU #onething KARL GUDE @karlgude Graphics Editor in Residence at Michigan State University (and former Director of Information Graphics at Newsweek and the AP)
  • 29. “Stop worrying about what it is that you think you can and can’t do. Very few people are truly qualified for the jobs they have (apologies in advance to everyone at this conference that I’ve just offended). They were just the ones brave enough to raise their hands and say ‘I can do that.’ You can always figure it out as you go.” EMMET SMITH @emmetsmith Ball State University Curation Lead, The (Cleveland) Plain Dealer @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 30. “In college, don’t strive to be like the big paper nearby. Strive to be better than the big paper at the things they don’t know yet. Ask yourself, what’s that look like now? Answer that with your work, and you’ll improve your chances of getting hired.” KEVIN WEDNT @kwendt Northern Illinois University. GO HUSKIES! Director of News and Opinion, Advance Digital @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 31. “I wish I had taken a course on the highs and lows of the human condition.” DR. MARIO GARCIA @DrMarioRGarcia University of South Florida (1969) CEO/Founder, Garcia Media Blog: The Mario Blog (garciamedia.com/blog) eBook: iPad Design Lab @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 32. “Do whatever you can to get an internship.” DARREN SANEFSKI @dsanefski Syracuse University grad Assistant Professor of Multiple Platform Journalism, University of Mississippi @Dorsey Thursday, November 7, 13 #SNDU #onething SND education director
  • 33. “Get. An. Internship.” DARREN SANEFSKI @dsanefski Syracuse University grad Assistant Professor of Multiple Platform Journalism, University of Mississippi @Dorsey Thursday, November 7, 13 #SNDU #onething SND education director
  • 34. “That nobody cares what you think. They only care what you can do or show them. Newsrooms, when they function well, are meritocracies and if you have a great idea, great design, great story, that will get you farther than your opinion.” @Dorsey Thursday, November 7, 13 #SNDU #onething STEVE CAVENDISH @scavendish Belmont College grad News editor, critic at Nashville Scene and Nashville Post
  • 35. “This is the time to explore every boundary. Once you get there go farther. Don’t respect the institution if you know it’s flawed - find a way to improve it.” @Dorsey Thursday, November 7, 13 #SNDU #onething CARLOS AYULO @ayulo University of New Mexico Assistant Managing Editor / Presentation St. Louis Post-Dispatch
  • 36. “I wish somebody had told me to be open-minded about where good design was coming from. When I was a student, we let the SND annuals dictate the best designs to us, and consequently, our paper often looked like a bunch of college hacks were trying to recreate the best work in the world. And even if we HAD been able to do that (we weren’t), we still would have been limiting our influences to whatever made the annuals...” JOSH CRUTCHMER @jcrutchmer Oklahoma State University (BA, Journalism, 2001) Deputy Design Director, Buffalo News @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 37. “You probably really don’t need to go to college for journalism if you hustle and can teach yourself technology. Your professors are learning things 2 weeks before they teach it to you. (I say this having taught and having a lot of friends who now teach.) ... Go to college for something else, and do journalism at the college paper or other local media outlets. It’s more of a trade than an academic craft.” WILL SULLIVAN @journerdism University of Toledo and Northwestern University Global Mobile Lead for the Broadcasting Board of Governors @Dorsey Thursday, November 7, 13 #SNDU #onething Journerdism.com
  • 38. “Don’t get pigeonholed. Develop skills in all areas if you want to survive in the real world. ... Oh and don’t eat the worm at the bottom of a Tequila bottle.” RICHARD JOHNSON @newsillustrator Duncan of Jordanstone, Dundee University, Scotland Senior Graphics Editor, Washington Post newsillustrator.com @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 39. “Don’t get laser-focused on your field of choice. Take a wide range of classes in different fields, especially ones different from your own. ... It also means [taking] things like philosophy, psychology, business/entrepreneurship, computer science, linguistics, neuroscience, modern art and poetry, screenwriting, [and so on].” MAD JOURNALISM with Greg Linch: https://www.youtube.com/watch?v=Y4pDApk7c8Y @Dorsey Thursday, November 7, 13 #SNDU #onething GREG LINCH @greglinch University of Miami (FL) Local Innovations Editor, The Washington Post
  • 40. “Don’t worry as much about money in your career. It will come eventually. Stay focused on your work and what drives you. That’s most important.” @Dorsey Thursday, November 7, 13 #SNDU #onething JOEY MARBURGER @josephjames Purdue University Director of Digital Products and Design at The Washington Post
  • 41. “To sketch more. To make more. To think more about process and less about the destination, whatever that may be. To put a lot of energy toward becoming a well-rounded person, too. To read more. A lot more.” @Dorsey Thursday, November 7, 13 #SNDU #onething JULIE ELMAN BFA in commercial design, University of Dayton (Dayton, Ohio) MFA in photography, Ohio University (Athens, Ohio) Associate Professor (School of Visual Communication, Ohio University, Athens, Ohio) SND print publications director
  • 42. “Be bold in everything you do (your work, applying for jobs, networking). When I’m hiring designers, I look at talent and potential as much as previous experience. So don’t let those lines like ‘3-5 years experience’ scare you off. Apply and see what happens.” JON WILE @worldwidewile @ACBJdesign Kent State University ... Home of the Golden Flashes! Creative Director, American City Business Journals @Dorsey Thursday, November 7, 13 #SNDU #onething I currently have designer openings in Washington, Baltimore and San Francisco. I oversee the design, graphics and photography in 43 markets around the country, so we constantly have openings. 
  • 43. “I spent too much time wishing I was perceived as one of the super star kids in my program, and looking back, it was a total waste of energy. The secret to my success has been to work hard, be nice to people and commit to continuous selfdriven education. ... Worry less about being in the cool crowd, and you’ll go farther than you think.” KYLE ELLIS @kyleellis The Harvard of Muncie, Indiana ... THE Ball State University Designer, CNN Digital SND Digital Director @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 45. INTERMISSION Interview lightening round Be specific, give examples. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 46. INTERMISSION Interview lightening round Think in terms of sound bites. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 47. INTERMISSION Interview lightening round Listen, listen, LISTEN!... @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 48. INTERMISSION Interview lightening round Good answers lead to conversations. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 49. INTERMISSION Interview lightening round Resume > conversation > interview > offer Feedback/critique/coaching > reference > next job > network > rinse + repeat... @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 50. INTERMISSION Interview lightening round Come with 3 cohesive talking points. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 51. INTERMISSION Interview lightening round Come with 3 real questions. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 52. INTERMISSION Interview lightening round Know something about the org you’re talking to. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 53. INTERMISSION Interview lightening round Mentioning a project? Show it, link it. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 54. “I wish I had learned more about how to deal with interoffice dynamics. So much of my success or failure here is not determined by how great my design idea is — but by how I interact with staffers who report to me, and those who rank higher than me. It is determined by how I deal with those who do not report to me, but whom I still need to listen to me and do what I ask them to. Being able to connect with such a variety of different colleagues... is critical to the final outcome of my work.” RICK EPPS @repps Michigan State University Presentation Editor, The Detroit News @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 55. “Learn a foreign language — fluently. It’s even more important now.” WAYNE KAMIDOI @waynekamidoi Central Michigan University Art director, The New York Times @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 56. “Join SND. Or ONA. Or NPPA. Whatever your thing is. Go to their events and introduce yourself to people. Every job offer I’ve had since college has been because of contacts I’ve made through SND and I am envious of college students who are smart enough to have already figured that out.” @Dorsey Thursday, November 7, 13 #SNDU #onething KENNEY MARLATT @kenney DePauw University Editor/Designer, Chicago Tribune
  • 57. “... That I could make a living designing communication as an independent consultant. I was always afraid that I would end up in an advertising agency designing ads for a wholesale grocery.” HANS PETER JANISCH Fachhochschule Mainz / Germany (University of applied sciences) Diplom-Designer (Master of Arts nowadays) job Design Consultant to the newspaper industry @Dorsey Thursday, November 7, 13 #SNDU #onething www.pressedesign.de
  • 58. “When I was a college student, I thought somehow my talent would just show the way to a great job and that I didn’t need to use connections. I was, of course, ridiculously wrong. Ultimately a friend who graduated a year before gave me the connection that led to my first job. My first boss went a long way toward getting me my second and third jobs. Connections are everything! So they’ve come to the right place to connect.” ROB SCHNEIDER @schneiderSND Northeast Missouri State University (now called Truman State University) Presentation Director, The Dallas Morning News SND president @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 59. “The transition from a college newsroom to a professional newsroom is often not easy: 1. In college, you’re surrounded by people your age with similar interests. You put the paper to bed and often hit the bars... It’s a blast. When you jump to a professional newsroom, it can be jarring. Many people are older, have kids, grandkids, a mortgage and college tuition to pay for. They go home after work because they need to get their kids ready for school in the early morning. The social aspect can be very tough, especially if you work nights and weekends. RYAN HILDEBRANDT @ryanwesley29 Indiana University Creative Director, Louisville Design Studio SND Louisville conference chair @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 60. “... 2. In college you have freedom to mostly do what you want. It’s easier to experiment and innovate, because you don’t have so many institutional rules and traditions. I thought I’d walk into my first job and find that everyone was a veteran, top-notch journalist who pushed the limits of our industry. I thought everyone would lap me in knowledge and skill. It took me a while to realize there were a few people like that, but most folks were reluctant and uncomfortable to think beyond ‘That’s the way we’ve always done it.’ ” ... RYAN HILDEBRANDT @ryanwesley29 Indiana University Creative Director, Louisville Design Studio SND Louisville conference chair @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 61. “Career building is about maturity: how you work with others, how you handle criticism and disappointment. I took things way too personally as a young professional and probably cost myself some opportunities because of that.” STEPHEN KOMIVES @skomives Columbia University Executive Director, Society for News Design @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 62. “I wish someone had told me how nice and helpful (most) professionals can be. Want some advice/to figure out how your idol got where they are? Ask them. They’ll probably tell you.” KATIE MYRICK @myrick Indiana University (RIP Ernie Pyle School of Journalism) News designer at The Washington Post and editor of snd.org @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 63. “If you just do class work, you’re screwed. I wish I had used class work to feed my own ideas instead of worrying about completing the given assignment. Class assignments often remove the most important part of design work: conceiving of the problem — not just solving it. Use class work to seed your ideas, but make the ideas yours. When we look at portfolios we don’t care if the applicant followed the assignment (or what grade the professor gave you); we care about great ideas, and great looking design.” @Dorsey Thursday, November 7, 13 #SNDU #onething JARED NOVACK @jarednova The Daily Orange + Syracuse University Partner at Upstatement
  • 64. “Don’t marry your high school sweetheart, but that’s probably not what you’re after. I went to art school. They didn’t teach me how to make a living, but I did learn how to think.” @Dorsey Thursday, November 7, 13 #SNDU #onething TIM FRANK @tmfrnk The Cleveland Institute of Art Director, Gannett's Asbury Park Design Studio
  • 65. “Take risks, do what you love. You’ll be surprised how much of what you love doing in college will guide you to things you love in your career. You have a lifetime to figure out your life, live your days with honesty, integrity and inspiration. Oh and, fake it til you make it.” NINA MEHTA @ninamehta Indiana University,  B.A.J. Journalism B.A. Political Science M.S. Human-Computer Interaction design Product Designer, Pivotal Labs @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 66. “It’s okay to take criticism with a grain of salt, but there are times you should do the same with praise. If praise is coming from someone who hands it out like candy, is it really meaningful? On the flip side, it’s fine to question someone who does nothing but criticize as well. You have to have balance – the most valuable critiques I received included someone who could point out things that I did well and encourage me, and also make suggestions as to things I could improve on.” @Dorsey Thursday, November 7, 13 #SNDU #onething ANDREA ZAGATA @zagatam Michigan State University Sports designer, The Buffalo News
  • 67. Two things, actually, but they’re two sides of the same coin: 1. “If you wanna be creative, you gotta bend the rules.” 2. “If you’re not having fun, you’re not doing it right.” @Dorsey Thursday, November 7, 13 #SNDU #onething TIM HARROWER @TimHarrower Eastern Michigan University TimHarrower.com
  • 68. “How to do a proposal and job estimate for a client (super important!) and unfortunately most of the schools tend to forget about the business aspect in our professions! And also super important: how to do your taxes!!! Especially when you have income from 3 or 4 different countries tax forms are a pain to fill! And yes, I’m stubborn and always do taxes myself, not with any accounting guy! :)” @Dorsey Thursday, November 7, 13 #SNDU #onething GABRIELA SCHMIDT @GabiSchmidt Fine Arts and Design Institute in Mexico City Senior Creative Director at Schmidt Media Group
  • 69. “What you study matters, and who you know matters even more. Take classes in philosophy, math, statistics and business. Get to know the people in college who will become future leaders.  And also, find someone in your industry who’s older and wiser, and who you’d count as a competitor. Take that person out to lunch. It’s highly likely that you’ll have much to learn from her, and that likewise she’ll have a lot to learn from you. Build a partnership, where you share ideas with each other, ask questions, and build a mutually beneficial relationship. Befriending your competition and developing a pathway to strengthen both businesses is what some of the most successful entrepreneurs are doing today. It may seem counterintuitive, but I keep seeing young entrepreneurs pair off with seasoned businesswomen and men. It's also something I practice myself.” @Dorsey Thursday, November 7, 13 #SNDU #onething AMY WEBB @webbmedia Jacobs School - (the music conservatory at Indiana University) Founder & CEO, Webbmedia Group Co-founder, Spark Camp Author, Slate columnist, Harvard Business Review contributor, etc.
  • 70. “I wish I’d been more involved with journalists and professionals at my hometown paper and in the industry. I didn't think I would ever work for a newspaper, so I wasn't interested in internships. I had to learn the hard way that real-world experience will always be useful. Making connections with people who can become colleagues, mentors or job references will pay off for the rest of your career (even if it's not in journalism), so start early!” MELISSA ANGLE @mangle Wichita State University, 2002 Projects editor, The Atlanta Journal-Constitution @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 71. “You can still have a great, fruitful career in journalism even if you can’t get a gig at the school paper. (I applied five times.) You just have to hustle and you have to know when to speak up. Your ideas will win people over. And you can create those ideas yourself.” ERNIE SMITH @stoicboy Michigan State University Editor, ShortFormBlog Social Media Journalist, McMURRY/TMG ShortFormBlog.tumblr.com @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 72. “...my major, my grades, and in general figuring out what I wanted to do didn’t really matter. My friend Jack Cheng said it best: ‘You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.’ BILL COUCH Don't worry if you're in the middle of a moment that you think is taking you nowhere.” University of Michigan 2007 Bachelor of Arts, Screen Arts and Cultures, Communications @couch Product Engineer at Twitter @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 73. “The industry will change… a LOT! Just be prepared to adapt your skills and change with it and you’ll be fine!” @Dorsey Thursday, November 7, 13 #SNDU #onething JENNIFER GEORGE PALILONIS Ball State University, BA, MA; Indiana UniversityPurdue University Indianapolis, PhD George & Frances Ball Distinguished Professor of Multimedia Journalism
  • 74. @Dorsey Thursday, November 7, 13 #SNDU #onething
  • 75. Worry more about facts than fonts. #SNDU #onething Thursday, November 7, 13 STEVE DORSEY @dorsey
  • 76. Be bold. Swing hard. #SNDU #onething Thursday, November 7, 13 STEVE DORSEY @dorsey
  • 77. Drive it like it’s stolen. #SNDU #onething Thursday, November 7, 13 STEVE DORSEY @dorsey
  • 78. Do epic sh*t. #SNDU #onething Thursday, November 7, 13 STEVE DORSEY @dorsey