Science Behind Brand Personalities

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We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes

Marketing

Plato [423-349 BC]
Forms of intuition are the
templates of intuitive
understanding

Aristotle [384-322 BC]
We’re hardwired for story

Carl Jung [1875-1961]
We all have the same instinctive
and unconscious understanding
of behavioral patterns

The 12 Jungian Archetypes
Are the primary colours to any personality
and each appeal to a specific desire.

Use Balance
For the right Archetypal Mix

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