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MANAGEMENT 3.0
Scaling an Organization
Stefan Nüsperling
Management 3.0の日本
唯一の認定ファシリテーター
Purpose of this Group:
§  Introducing a new way of leadership
§  Making employees, employer and
clients happy
§  Creating a Management 3.0 movement
§  Better Working
Environments 
§  Greater Companies
§  Delighted Customers
Management 3.0とは
§ Management 3.0は	
  
フレーム・ワークではない	
  
§ Management	
  3.0はシステムの見方	
  
マネジメントは人に関すること。�
マネジメントの権限は強力はパフォーマンス […]。 �
そいうわけマネジメントは人の要素です。	
  
-­‐	
  Peter	
  Drucker,	
  Management	
  Rev.	
  Edi/on	
  
マネジメントは要素なので、�
マネジャーだけの権限ではない。�
人ではなく、�
システムを改善しよう�
Managment 3.0 =
NüWorks
www.nuworks.jp
7Management 3.0の3原則�
§  主義1:�
人相互作用のコミットメント�
§  主義2: �
仕事の改善�
§  主義3: �
顧客を満足させる�
§ 外発的モチベーションvs.
内発的モチベーション 	
  
§ 飴と鞭は効果的ではない	
  
§ 自主性、熟達、目的は
効果的なモチベーション 	
  
モチベーション3.0
Microsoft Wordの物語「秘密のツールボックス」
マネジャーが	
  
開発者を	
  
鞭打ったから	
  
MS	
  Wordの	
  
リリース日は	
  
遅延した	
  
参考:
More with LESS,
https://less.works/less/principles/
systems_thinking.html
What is the best
organizational structure?
How do we scale the
business in an agile way?
Story	
  
Conway’s	
  Law	
  
Organiza/ons	
  which	
  design	
  systems	
  
are	
  constrained	
  to	
  produce	
  designs	
  
which	
  are	
  copies	
  of	
  the	
  
communica/on	
  structures	
  of	
  these	
  
organiza/ons.	
  
–	
  Melvin	
  Conway	
  
Hierarchies	
  versus	
  Networks	
  
In	
  a	
  hierarchy,	
  rules	
  and	
  processes	
  create	
  
predictability,	
  facilitate	
  coordinaEon,	
  and	
  
reduce	
  cogniEve	
  load	
  because	
  people	
  have	
  
proven	
  responses	
  to	
  rouEne	
  situaEons.	
  
In	
  a	
  network,	
  there	
  is	
  collecEve	
  
intelligence.	
  The	
  crowd,	
  with	
  its	
  many	
  
connecEons	
  between	
  members,	
  can	
  be	
  
smarter	
  and	
  more	
  innovaEve	
  than	
  a	
  
central	
  authority.	
  
–	
  Steven	
  Johnson,	
  Where	
  Good	
  Ideas	
  Come	
  From	
  
Even	
  small	
  organiza/ons	
  can’t	
  
func/on	
  without	
  hierarchies	
  and	
  
specialized	
  roles,	
  groups,	
  and	
  
divisions.	
  
–	
  Bob	
  SuIon	
  
Knowledge	
  work	
  requires	
  specializaEon	
  (going	
  deeper)	
  
but	
  innovaEon	
  requires	
  generalizaEon	
  (spreading	
  out).	
  
The	
  economies	
  of	
  specializaEon	
  make	
  funcEonal	
  
division	
  the	
  most	
  common.	
  But	
  innovaEon	
  requires	
  	
  
us	
  to	
  do	
  things	
  we’ve	
  never	
  done	
  before	
  and	
  thus	
  
innovaEon	
  is	
  incompaEble	
  with	
  the	
  funcEonal	
  
organizaEon.	
  
–	
  Peter	
  F.	
  Drucker,	
  Management	
  	
  
–	
  Burton,	
  Obel,	
  DeSancEs,	
  Organiza/onal	
  Design	
  
Specializa6on	
  	
  
versus	
  Generaliza6on	
  
T-­‐Skilled	
  People	
  
Hire	
  “generalizing	
  
specialists”	
  who	
  go	
  
deep	
  in	
  one	
  area	
  but	
  
also	
  branch	
  out	
  in	
  
other	
  areas.	
  
17	
  
Small	
  Teams	
  
Team	
  members	
  become	
  less	
  producEve	
  as	
  the	
  size	
  of	
  the	
  
group	
  increases	
  (The	
  Ringelmann	
  Effect).	
  Therefore,	
  keep	
  
teams	
  small,	
  but	
  large	
  enough	
  to	
  cover	
  a	
  value	
  stream.	
  
–	
  Jacob	
  Morgan,	
  The	
  Future	
  of	
  Work	
  
Diversity	
  
Diversity	
  helps	
  to	
  prevent	
  single-­‐mindedness,	
  
complacency	
  and	
  groupthink.	
  
It	
  increases	
  perspecEves	
  and	
  a	
  potenEal	
  for	
  creaEvity	
  and	
  
innovaEon.	
  
In	
  every	
  team,	
  there	
  are	
  people,	
  and	
  
people's	
  individual	
  needs,	
  interests,	
  
and	
  personali/es	
  do	
  not	
  evaporate	
  
when	
  they	
  join	
  a	
  group.	
  
–	
  Robert	
  F.	
  Hurley,	
  The	
  Decision	
  to	
  Trust	
  
Exercise	
  
	
  
	
  
	
  
	
  
	
  
	
  
Play	
  the	
  Meddlers	
  Game!	
  
hIp://www.happymelly.com/organizaEonal-­‐structure-­‐organizaEonal-­‐design-­‐game	
  	
  
Play and discuss one of the following scenarios
§  A: Design a 5-person web design company that manages many small projects
1.  Now grow this company to 15 people
2.  Grow further to 30 people and now also big project are in the portfolio
§  B: Design the new audio-video production department of a marketing agency
1.  Now double the size of the department
2.  Triple the size
§  C: Design the organization structure for a popular, local coffee bar
1.  Double the size
2.  Expand to a full italian restaurant
§  D: Design the 30-person software department of a bank
1.  Now the department is split into mobile app deparment and desktop software
2.  Now the mobile app department grows double while the desktop department shrinks half
§  E: Create your own scenario
Debrief	
  
Here’s	
  to	
  the	
  crazy	
  ones.	
  	
  
The	
  rebels.	
  The	
  troublemakers.	
   	
  	
  	
  	
  	
  	
  	
  	
  
The	
  ones	
  who	
  see	
  things	
  differently.	
  
While	
  some	
  may	
  see	
  them	
  as	
  the	
  crazy	
  
ones,	
  we	
  see	
  genius.	
  Because	
  the	
  people	
  
who	
  are	
  crazy	
  enough	
  to	
  think	
  they	
  can	
  
change	
  the	
  world,	
  are	
  the	
  ones	
  who	
  do.	
  
- Steve Jobs, Think Different
Or  …  your  own!
フレーム・ワーク�
しないで、�
実験しよう�
Jurgen Appelo,
Management 3.0の考案者�
Management	
  –	
  Peter	
  F.	
  Drucker 	
  hIp://bit.ly/2cmNCFl	
  	
  
OrganizaEonal	
  Design	
  -­‐	
  Burton,	
  Obel,	
  DeSanc6s 	
  hIp://bit.ly/2cmNHJ8	
  	
  
The	
  Modern	
  Firm	
  –	
  John	
  Roberts 	
  hIp://bit.ly/2cE1puu	
  	
  
The	
  Ambidextrous	
  OrganizaEon	
  –	
  Jens	
  Maier 	
  hIp://bit.ly/2cXaf48	
  	
  
The	
  Connected	
  Company	
  –	
  Dave	
  Gray 	
  hIp://bit.ly/1PkwvAB	
  	
  
Reading	
  List	
  
Text:	
  Jurgen	
  Appelo	
  ♦	
  IllustraEons:	
  Chad	
  Geran	
  ♦	
  Design:	
  Muuks	
  
m30@nuworks.jp
management30.com
management30.doorkeeper.jp

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