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Design Thinking Is About Doing

"Great ideas are not new ideas. They are usually a combination of existing ideas." Professor Stefanos Zenios explains how design thinking and the lean startup methodology can help entrepreneurs quickly take their big idea from a rough sketch on the back of a napkin to a real world product. In this "mini lesson," he provides tips on how to get customer feedback, create effective prototypes, and facilitate more productive brainstorming sessions.

Key takeaways:
• Design thinking allows you to test your ideas quickly to see which ones are promising
• Immersion and empathy are critical to the design thinking process
• Spend time with your users. Prepare questions to ask them. Be a good listener.

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"Great ideas are not new ideas. They are usually a combination of existing ideas." Professor Stefanos Zenios explains how design thinking and the lean startup methodology can help entrepreneurs quickly take their big idea from a rough sketch on the back of a napkin to a real world product. In this "mini lesson," he provides tips on how to get customer feedback, create effective prototypes, and facilitate more productive brainstorming sessions. Key takeaways: • Design thinking allows you to test your ideas quickly to see which ones are promising • Immersion and empathy are critical to the design thinking process • Spend time with your users. Prepare questions to ask them. Be a good listener.

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