Tech Marketer looking to create great content to engage your audience? Check out these 3 easy tips from IT Marketing Master Christopher Penn on how to create content with a human touch to engage IT pros.

1. 3 ways to avoid mutating
into a mechanical
tech marketer!
1. Create content for your audience, not your leads
Don’t create content to gain leads. Design content your audience truly wants to
see and digs! Once you’ve gained awareness engage with it so you can then
acquire leads.
2. Know your numbers
Knowledge of what makes your audience tick guides the type of content you
should create. Social channels and most IT forums - like Spiceworks - provide
metrics on audience interests, demographics and other key indicators.
Let the data be your guide!
3. Surveys tell you the “why" to explain the “what”
Data shows what happened, not why it happened. Send surveys out to
answer this question. Be sure the “Reply to” email address goes to real
human’s inbox. O yeah… and READ THE SURVEY COMMENTS!