Wanna learn more ways to improve your ads? Sign up for our free webinar "Marketing Doesn't Have to Suck!" We take a look at real examples of ads and share tips on what makes them "click" with IT buyers. Learn more here - http://spice.ly/1EmHqnd If you’re like other tech marketers, 25% of your budget is going to digital media - including ads. To help you spend those dollars wisely, and effectively, Spiceworks’ designers shared a few marketing exercises to get tech marketers ads in tip-top shape to. Check them out and share them!

1. 5
EXERCISES TO
TIGHTEN UP
YOUR ADS!
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Tips to keep your ads lean & mean
to attract IT buyers’ eyes!
Spiceworks’ designers put together a
quick list of bad ads along with the why
they won’t ‘click’ with IT buyers. See if
your company’s ads are fit to compete
for the over 6 million IT eyeballs inside of
the Spiceworks Community!
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1) Push out the buzzwords
IT buyers see and hear tech buzzwords everyday…#Boooring. Plus, your
competition also uses the same buzzwords. Push out the buzzwords and
phrase your ad on what makes you different from the rest.
2) Bench the marketing jargon
It buyers HATE marketing fluff. Avoid the blanket marketing statement.
Focus on features and product relevancy. Show how the product can
solve the IT buyer’s problem – they’ll love you for it!
3) Jump over corporate imagery
Avoid the urge to be a mechanical tech marketer. Show the human,
authentic side of your brand. Use real photos of real people. It pros don’t
work in suits, so they won’t be able relate to a stuffy, buttoned up picture.
4) Crunch the copy
When you try to say a lot with copy you end up saying nothing at all. Keep
your ad to about 6 words or less. Not sure what copy to use? Run A/B tests
and whittle down the winning words from there.
5) Hack the hyperbole
You the best at something? Most trusted? Instead of you saying it, place a
review from a real IT buyer on your ad. 97% of IT pros use peer
recommendations to make their purchase decisions.