This is an early stage investment which the owner requires to start the business. This is also known as pre seed capital or pre seed money. Business owners can raise this money from friends, family or investors and give stakes in the company in exchange. The presentation is helpful for start ups looking to raise funding for the initial development of the product, to set up a business, or to build a new team. This presentation will help the start ups to present their business or business idea and future growth plans in front of the potential investors. This presentation comprises the following sections Company Overview, Company introduction, unique business idea, business model, revenue streams, historical events, products, and services etc. Market Overview Target audience identification and segmentation, competitive landscape, market size and opportunities etc. Financials Overview Income statement, revenue, and cash flow projections, capitalization tables, valuation, break even point, and cost analysis etc. Investment and funding overview Funding requirements, use of raised funds, future plans, the exit strategy for the investors etc. This presentation will help the organizations to move from the situation, where they need funds for initial business development to set the future targets, use, and goals of raised funding. https://bit.ly/3btoJWg

1. Month 2019
PRE SEED
FUNDING
Pitch Deck

2. Agenda for Pre-Seed Funding
Persuade the Investors to infuse money in our business and provide
funding for product development, team building and product introduction
Cover various aspects of company (i.e. business overview, uniqueness of
the product financial forecast, shareholding pattern (pre and post funding)
to give Investors a taste of our business
Add Text Here
Add Text Here
2
01
02
03
04

3. 3
Table of Contents
Operational Overview of the Company
Fact Book of the Company
Business Model Followed by the Company
Unique Selling Points of the Company
Vison and Mission Statements
Why This is the Best Time to Enter Market?
Key Problems Faced by the
Customers in Current Market
Business Model Canvas
Key Senior Executives
Target Audience Segmentation
Total Revenue Opportunity Available for Product or Service
Source of Revenue of the Company
Target Audience Identification
Different Pricing Plans
07
05
06
08
09
14
12
10
13
11
01
02
03
04

4. 4
Table of Contents
Company’s Plan to Outperformed its Competitors16
Break-Even Point Analysis21
Revenue Forecast by Product Categories19
Competitive Landscape - by Product Features17
Revenue Vs Operational Expenses – Projections20
Income Statement Projection for Next Five Years18
Capitalization Table – Pre-Money23
Exit Strategy for the Pre-Seed Investors28
Use of Raised Funds26
Capitalization Table – Pre Vs Post Investment24
Future Growth Timeline of the Company27
Customer Base Projections for Next Five Years25
Go to Market Strategy for the New Company15
Present Value of the
Organization
22

5. Operational Overview of the Company
5
The slide provides a brief overview of the company’s operations along with its mission, vision and key partners
M I S S I O N
“To entertain the world through online streaming”
V i s i o n
“To stay being one of the leading firms of the
internet entertainment sector”
Company Overview
• An over-the-top streaming service provider, which offers more than 200,000 hours of TV shows and movies
• Paid subscribers can watch their favorite movie or shows over the Internet to their televisions, computers, and mobile devices
• All these shows and movies are available in 10 different languages (with English as primary language) and over 100 genres
• Add text here
• Add text here
K e y P a r t n e r s

6. Fact Book of the Company
6
The slide provides a keys facts of the company i.e. milestones, expected revenue, target audience, customer segment etc.
Segment
1
Segment
2
Segment
3
Segment
4
25%
25%25%
25%
12
18
20
0 5 10 15 20 25
Year 1
Year 2
Year 3
Customer SegmentsTarget Audience Key Metrics
(Expected three years from now)
$ 20,000,000 Annual Revenue
30,000,000 users at the end of 2019
30% CAGR (Revenue Growth)
40% Net Profit Margin
30% Market Share in United States
• Kids (which watch cartoons) –
Generation Z
• Adults (Millennials) – Generation Y
• Add text here
• Add text here
• Add text here
Jun
2018
Founded
Nov
2018
Appointed CEO of the Company
Jan
2019
Add text here
Jun
2019
Add text here
Sep
2018
Develop Product Outline
Aug
2018
Hired First Employee
Milestones
Revenue Target in new three years
(Revenue ($MM)

7. Vision and Mission Statements
7
The slide provides the company mission and vision statement along with its current scenario, short term plan, and what the company wants to become
T O D A Y T O M O R R O W
• Product: What the company offer
• Customers: Who the company
serve
• Purpose: Why the company offer
What does the organization want to
become
• Product: Ideal products and
services
• Culture: Desired values,
standards, cultural norms, and
philosophy of doing business
• Stakeholders: Value which the
company wants to create for its
multiple stakeholders
M I S S I O N V I S I O N
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8. Key Problems Faced by the Customers in Current Market
8
The slide explains the key pain points of the customers along with the current solutions in the market and solutions which the company offers through its products
PROBLEM
• Repetitive options on cable or DTH services
• Non-availability of latest or new released series/movies
• Add text here
CURRENT SOLUTION
• Online web pages (for latest series and movies) that require
high speed of internet
• Online streaming videos on random websites – All options
are not available on a single platform
YOUR SOLUTION
• Offers over 100,000 movies and shows in 10 different languages
(with English as primary language) and over 100 genres
• Provide standard (SD) and high (HD) definition streaming without
buffering
• All options at a single platform
• Watch videos at offline mode
• Add text here

9. Unique Selling Points of the Company
9
The slide provides the unique benefit offered by the company through its service, product or brand that enables it to stand out from competitors
UNIQUE SELLING PROPOSITION
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0203
01
• Provide all options at
single platform
• HD/SD streaming at
minimum speed
• Available on
random web pages
that require high
speed of internet
• Non-availability of
latest or new
released
series/movies
Who
Cares
Losing Zone
Competitors are already offering better solutions than you
Risky
Outperform your competitors by using innovative and superiors products
Consumers are not much interested in this area. No need to focus on this
Who
Cares
Winning Zone
Keep more focus on your USP and make this area bigger

10. Why This is the Best Time to Enter Market?
10
This slides shows the current scenario of the market and the issues which the customers face. Additionally, it shows the growing demand for the
company’s products
Current Issues in the Market
• Customers are depended on Travel agents for their
ticket booking. All the Agents:
o Does not have information regarding all the possible bus
operators
o Were not able to sell return bus tickets
• Ticket booking is very time consuming and expensive
• Unable to Cancel their tickets at last moments
Growing Demand
• Growing Consumer Issues leads to increase the
demand of online booking platforms, that has:
o Information about all the bus operators under a single
platform
o Facility of cancelling the tickets at last moments
So Now is the Time

11. Business Model Followed by the Company (1/2)
11
The slides covers the key points to explain the business model of the company. Key points include value proposition, target customer, revenue
source, cost structure etc.
Target Customer
• Males and Female between the age of 17-60
• Kids (5-12) – who watch cartoon
• Households with income levels of $20,000 and up
Value Proposition
• Access to a huge collection of movies and TV shows at single platform
• Supported on various devices i.e. PCs, TVs, mobiles, consoles etc.
• Releases new and latest exclusive series
• HD/SD streaming at minimum speed
• Add text here
Revenue Source
Subscriptions available in three plans
• Standard @$6.99 per month
• VIP @ $9.99 per month
• Premium @$12.99 per month
Cost Structure
• Licensing Cost to acquire content of other production
houses
• Production Cost for the company’s exclusive content
• Technology cost for application and website development
and maintenance
• General and administrative including employees’ salary
and professional and partnership fees
• Marketing Cost for promotion, advertising and offers

12. Business Model Canvas (2/2)
12
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment
& relationship, channels, key resources, revenue & cost structure etc.
Key Partners
• Partner 1
• Partner 2
• Add text here
• Add text here
Key Activities
• Products
• Services
• Platform
• Add text here
• Ad text here
Key Resources
• Human resources
• Physical resources
• Financial Resources
Value Proposition
• Cost reduction
• Customization
• Newness
• Add text here
• Add text here
Customer Relationships
• App-Based Service
• Self Service
• Add text here
Channels
• Sales channel
• Distribution channel
• Add text here
• Add text here
Customer Segments
• Mass Market
• Niche Market
• Diversified
• Add text here
• Add text here
Cost Structure
• Fixed Cost (Rent, Salary etc.)
• Variable Cost (Material Cost)
• Economies of Scale
Source of Revenue
• Fixed Pricing: Add text here
• Dynamic Pricing: Add text here
• Subscription Based Model: Add text here
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13. Anita Smith
Director of Sales
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background of employee
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John Smith
CEO & Founder
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background of employee
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Mary Smith
Production Manager
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Tom Smith
Finance Manager
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background of employee
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Key Senior Executives
13
The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments)
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14. Source of Revenue of the Company
The slide provides the details about major sources of revenue i.e. subscription fees, advertisement revenue, production revenue etc.
14
SUBSCRIPTION FEES
• Standard @$6.99 per month
• VIP @ $9.99 per month
• Premium @$12.99 per month
ADVERTISEMENT REVENUE
• $0.5 fee for displaying paid
advertisements on app/website
• $0.01 on Pay per click cost
• Ads text here
OTHER REVENUE SOURCE
• Add text here
• Add text here
• Add text here
PRODUCTION REVENUE
• Revenue earn from the production house
• Add text here
• Add text here

15. Different Pricing Plans
15
The slide provides the details about pricing model of the company. It shows the name, price and features of the company’s three plans (standard, VIP and Premium)
High-definition video
Ultra HD available
Watch on your laptop & TV
Watch on your mobile phone & tablet
Number of screen, you can play at a time 1 2 3
Unlimited movies & TV shows
Cancel anytime
$6.99
S T A N D A R D
$9.99
V I P
$12.99
P R E M I U M
Monthly Price

16. Total Revenue Opportunity Available for Product or Service
16
The slide provides the key facts to give an overview of the market. Key Points include population, estimated consumers, uncaptured market, total addressable
market, and market
129.2 Million
UNCAPTURED MARKET
25%
1.4
Million
ESTIMATED CONSUMERS
Billion (USD)
TOTAL ADDRESSABLE MARKET
2.0
Billion (USD)
MARKET SIZE
$8.0
POPULATION
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17. Target Audience Identification
17
The slide provides an overview about the target audience of the company. It also provides the brief about company’s unique offering and how those offering
address the current issues
The Company Target those who:
• Are too busy to go out watch movies
• Are frequent renters and movie/shows buffs
• Want to get the most value for their money
Online streaming of huge
collection of TV shows and
movies at a single platform
Watching latest content on
random webpages with lot
of buffering
• Who want to watch latest
stuff without buffering
• Who are busy and cant’ go
out to watch movie
Provide all content to them
thorough an app at
affordable membership fee
These are the People who Faced the below Problems
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18. Target Audience Segmentation
The slide provides the details about the target customers of the company by geography (country, area, climate), demography (age, gender, nationality etc.) and
income group (high, upper middle, lower middle)
18
Geographic Demographic Income Group
Country United City Age
17-60 (cartoon
content for
kids)
High Income
Levels of
$20,000 and up
City All the Cities Gender
Both Male and
female
Upper Middle
VIP and
Standard Pack
Region All the regions Occupation Your text here Lower middle Your text here
Rural/Urban Urban Income
Levels of
$20,000 and
up
Educational
Qualification
Your text here
Heading Your text here
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19. Customer’s Requirement
STP Strategy (Segmentation, Targeting
and positioning)
Product Awareness
Company’s Capabilities Customer selection Price Customer Evaluation
Competition Add Text Here Place Loyalty Programs
Add Text Here Add Text Here Promotion Referral
Add Text Here Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here Add Text Here
Market Overview Customer Selection
Fours Ps (Product, Place, Price,
Promotion) Identification
Customer Retention
Go to Market Strategy for the New Company
19
The slide provides the go to market strategy of the company and cover points such as market analysis, market selection, marketing mix and customer acquisition
Market Analysis Marketing Selection Marketing Mix Customer Acquisition

20. Company’s Plan to Outperformed its Competitors
20
The slide provides the key competitors name and the company’s plan to win over the competition. The slide mention the strategies or points which will help the
company to differentiate it from competitors
Plantowinoverthe
Competitors
New Product Innovations: Add latest features to the app (as per the
customers’ feedback/requirement)
• Offline streaming
• Auto adjustment in video quality as per internet speed
Perfect pricing strategy: Three type of pricing to target different
audience
• Standard@$6.99 per month
• VIP@$9.99 per month
• Premium@$12.99 per month
Customer Services:
• Provide 24/7 customer support through ML & AI enabled Chatbot;
and through phone
• Add text here
Build Own Niche:
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your audience attention
• Your Text here
C O M P E T I T O R C O M P E T I T O R C O M P E T I T O R C O M P E T I T O R C O M P E T I T O R

21. Competitive Landscape - by Product Features
21
The slide provides the Competitive landscape of the company on the basis of products’ features i.e. High-definition video, download feature, offline streaming etc.
COMPANY NAME
High-
definition
video
Download
Feature
Offline
Streaming
Auto
Adjustment in
Video Quality
Feature
5
Feature
6
Your Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
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22. Income Statement Projection for Next Five Years
22
The slide provides the forecast of company’s income statement for next 5 years. Key financials include: Revenue, cost of sale, gross profit/margin, operating
expenses, operating and net income etc.
Income Statement ASSUMPTIONS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Revenue 30,000 85,000 150,000 215,000 325,000
Gross margin % 50.0% 50.0% 50.0% 50.0% 50.0%
Cost of sales 19,000 32,000 43,000 85,000 125,000
Gross Margin 20,000 42,000 52,000 100,000 125,000
Research & development 4,000 2,000 4,000 15,000 22,000
Sales & Marketing 7,000 2,000 5,000 12,000 22,000
General & administrative 2,000 5,000 6,000 13,000 24,000
Operating Expenses 13,000 17,000 22,000 45,000 80,000
Depreciation 15% 4,000 12,000 10,500 5,620 12,423
Operating Income 2,000 5,256 17,452 45,256 72,586
Finance Costs 5% 500 1,258 2,568 456 852
Income before tax 300 5,268 17,258 48,582 72,258
Income tax expense 30% 145 25,250 250 25,358 450
Net Income 258 25,265 42,258 38,145 75,158
In $ MM

23. Revenue Forecast by Product Categories
23
The slide provides the revenue forecast of company by its product. It includes forecast of number of units sold and price per unit for the next five years
COMPANY NAME ASSUMPTIONS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
A
Number of units sold - - - - - - -
Price per unit - - - - - - -
Total - - - - - - -
B
Number of units sold - - - - - - -
Price per unit - - - - - - -
Total - - - - - - -
C
Number of units sold - - - - - - -
Price per unit - - - - - - -
Total - - - - - - -
D
Number of units sold - - - - - - -
Price per unit - - - - - - -
Total - - - - - - -
TOTAL REVENUE
PRODUCT
In $ MM
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24. Revenue Vs Operational Expenses - Projections
24
The slide provides the graph of forecasted revenue and total cost of the company in next five years. It also shows the breakeven point
10
40
140
250
320
50
70
100
140
190
0
50
100
150
200
250
300
350
Year 1 Year 2 Year 3 Year 4 Year 5
US$MM
Gross Revenue Total Cost
Break-Even Point
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25. Break-Even Point Analysis
25
The slide shows the break-even point of the company. It provides the company’s revenue and cost at different unit of products
Revenue
Costs
Break-even
Point (BEP)
PROFIT
LOSS
Revenue($)
Units Sold
Variable
Costs
Fixed
Costs
Units of Output - 200 400 600 800 1,000 1,200
Fixed Cost ($) 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Variable Cost ($) - 2,000 4,000 6,000 8,000 10,000 12,000
Total Cost ($) 10,000 12,000 14,000 16,000 18,000 20,000 22,000
Sales Revenue ($) - 4,000 8,000 12,000 16,000 20,000 24,000
Profit/(Loss) ($) (10,000) (8,000) (6,000) (4,000) (2,000) - 2,000
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Break-even Point (BEP)

26. Present Value of the Organization
26
The slide provides the company’s valuations through discounted free cash flows from next five years
Discounted Cash Flow Method Valuation
Date Month/ Year
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
EBIT 100 110 120 130 130
Operational tax (25%) -25 -28 -30 -33 -33
Net operating profit less adjusted taxes 75 83 90 98 98
Investments -20 -25 -30 -30 -20
Depreciation 20 25 30 30 20
Investments in Working Capital -5 -8 -10 -5 -5
Free Cash Flow 70 75 80 93 93
WACC = 15%
Discount Period 1 2 3 4 5
Discount Factor 0.90 0.78 0.69 0.61 0.55
Discounted Cash Flow 63 59 55 57 51
Enterprise Value 285
In $ MM
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27. Capitalization Table – Pre-Money
27
The slide provides the capitalization table and pre money valuation of the company before raising the funds
Company Name Capitalization Table (Pre Money)
Category Number
Authorised shares Value Here
Outstanding Shares Value Here
Reserved for Option Pool Value Here
Unissued Shares Value Here
Name Common Stock Stock Option Fully Diluted Shares
Percentage
Ownership
(Fully Diluted)
Seed Founder 1 Value Here - Value Here 25%
Seed Founder 2 Value Here - Value Here 25%
Seed Founder 3 Value Here - Value Here 25%
Total Common Value Here - Value Here 75%
Employee 1 - Value Here Value Here 3%
Employee 2 - Value Here Value Here 2%
Remaining Option Pool - Value Here Value Here 20%
Total - Value Here Value Here 100%
Percentage Ownership 75% 25% 100%
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In $ MM

28. Capitalization Table – Pre Vs Post Investment
28
The slide provides the capital structure of the company Prior to pre-seed Investment and Post the Investment
$100,000 stock options with additional investment of $140,000
Holder Shares %
Founders $950,000 95.00
Team $50,000 5.00
Total 1,000,000 100.00
Prior to Outside Investment Post Outside Investment
Holder Shares/ Options %
Pre-seed Investors $140,000 11.29
Founders $950,000 76.61
Team $50,000 4.03
Options Pool $100,000 8.07
Total 1,240,000 100.00

29. Millions
Customer Base Projections for Next Five Years
29
The slide provides the company’s capital user base (number of subscribers) projections for the next five years
0.6
2.1
5.8
10.4
16.4
0
2
4
6
8
10
12
14
16
18
Year 1 Year 2 Year 3 Year 4 Year 5
Number of Users at the end of Year
-2
0
2
4
6
8
10
12
14
16
18
20
0 5 10 15 20 25 30 35 40 45 50 55 60
UserBase(inmillion)
Months from Launch
Number of Users (MM)
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30. Use of Raised Funds
30
The slide provides the details about use of funding. The company spend its funding amount on product innovation, team building, and sales growth
Fund Raised
$6MM
Team Building $1.5 MM
• New Hiring: $0.7 MM
• Start New Team/business head:
$0.3 MM
• Other: $0.5 MM
Sales Growth $1 MM
• Customer Validation: $0.2 MM
• Free streaming for one month: $0.5 MM
• Pilot Survey: $0.2 MM
• Other: $0.1 MM
25%
60%
15%
Use of Funding
Total
Funding
$ 6 MM
Product Innovation $3.5 MM
• Product Introduction: $0.8 MM
• Website and App development: $1.5 MM
• R&D Expenses: $1 MM
• Other: $0.2 MM

31. Future Growth Timeline of the Company
31
The slide provides the future growth plans of the company at different stages: Initial stage, Growth stage, expansion stage and Established stage
Initial Stage
• Develop the product and
Introduce in the market
• Hire new team
• Add text here
Growth Stage
• New improvements in the
product
• Expand the team
(development and
marketing team)
• Start loyalty program for
customers
Expansion Stage
• Entered into new market
through acquisition and
new investment
• Product diversification by
introducing new product
or by Acquiring new
company with different
product line
Established
• Capitalize on economies
of scale
• Focus on retaining
existing customers
• Add text here
• Add text here
• Add text here
The First Step Second Stage Third Phase Moving On Stay on TrackStay on Track

32. Exit Strategy for the Pre-Seed Investors
32
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes IPO, merger, private offerings, acquisition by
venture capital firm etc.
Merger
• Merge or sold the company’s
operations to the another company
(which is a established players)
• Existing stakeholders/investors might
get stakes in new company. They can
also take out their money
• Add text here
• Add text here
Private Offerings
• Private offering of your shares to
individuals or a select group of
investors to raise funds
• Existing Investors can sell their
shares in private offering to get their
investment back
• Add text here
• Add text here
Initial Public Offer
• Sell part of company’s business to
public to raise the funds for future
expansions
• It will enhance the liquidity and
investors can take their investment
from the company
• Add text here
• Add text here
Acquisition by Venture Capital
• Venture Capitalist invested in the
company and acquired majority
stakes
• This might provide a stable source of
funds to create more investments,
expand development, and attract
other wealthy investors
• Add text here
Other Strategies
• Financial Buyer: Will your company
generate excess cash flow that could
make it attractive to financial buyers
to generate a return?
• Issuer’s Tender Offer
• Privately negotiated sales
• Sell the Securities through Broker-
managed trading platform
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33. 33
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34. Our Mission
34
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Vision
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Mission
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audience's attention.
Goal
01
02
03

35. Venn
35
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36. Roadmap
36
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START
END
01 02
03
04
05

37. Area Chart
37
0
10
20
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40
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100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesinPercentage(%)
Financial Year 2020
Product 01
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38. Clustered Column
38
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018 2019 2020
Product01
Product02
Product 01
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39. Dashboard
39
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0 100
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10
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40. 40
Quotes
Great things in
business are never done
by one person. They're
done by a
team of people.
Steve Jobs

41. 41
Thank You
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