10. Qualitative research brought to light the users’
sentiments and motivations deeply related to their living
context and habits, investigating the real needs that
influence their decisions.
Project value #1
Qualitative research
to fill the invisible gaps
11. A targeted collaborative activities program has made possible
to get all the decisional stakeholders from different business
company areas in the same room, promoting direct communication,
expertise sharing and the building of a common vision.
Project value #2
Knowledge transfer
to create a shared global vision
12. The union between design and business culture allowed
to create new tools, modelled on the specific client’s
needs and aimed to generate targeted, feasable and
shared solutions, autonomously and quickly.
Project value #3
Tailor-made training and evolving tools
to generate value that support business
13. The aknowledgement of a solid working method
gave the client all the means to simplify and shorten
decisional processes, identifying priorities in an
autonomous and collaborative way.
Project value #4
Shared method
to take better decisions in less time
14. The creation of clear and unique design principles
helped to define solid boundaries within which
a consistent, flexible, always recognizable evolution
can be developed.
Project value #5
Clear rules
to guarantee a consistent
and autonomous evolution