Just a presentation on new business idea (Automatic Robotic Mopper)
Note - All the comparison made with other top companies are just an imaginary view.
3. 1. Introduction
2. Company Name
3. Executive Summary
4. Vision
5. Market Analysis
6. Future Goals
7. Customer
8. Market Competition
9. SWOT Analysis
10.Product Promotion or Marketing
11.Marketing
12.Management Team
13.Stages Of Development
14.Financials for 5 Years 3
Integrated MBA
Group
6. A Consumer is a person who
purchases something for his
personal use & Robotics generally
refers to the branch of
engineering(mechanical &
electrical) , computer science all
clubbed together for creating
robots who can mimic human
behaviour and can do tasks more
efficiently than humans. 6Integrated MBA Group
7. Robotics is changing our daily lives at
home, with inventions such as
robotic vacuum cleaners, robotic
companions (pets), robotic appliances and
robotic toys.
With the advent of the "smart home”/
“smart city” now on the horizon, including
the networking of home appliances and
other consumer electronics, it is anticipated
that robotics will soon be playing a much
larger role in our day-to-day living.
7Integrated MBA Group
8. Consumer Robotics will be a smart solution for smart
cities.
With the introduction of SMART CITY concept in
India, Consumer Robotics in India is having a bright
future in helping to make India Smarter.
As consumer robotics is a Hardcore Technology
concept & our current Prime Minister believes in
technology. So, for a big country like India where
cleanliness plays a major role and now with the smart
city concept in progress our Spic & Shine Automatic
Robotic Mopper, will be like a solution for every
cleaning problems. 8Integrated MBA Group
9. Developed countries like Japan and America
have been using robots to clean rooms,
entertain etc.
Future of Robotics in India-There is no
denying that Robotic technologies are all set to
change the way things are done in the industries in
which they are being implemented.
Considering that India is already a manufacturing
hub catering to the whole world, so not only in
household & service sectors but the use of robots in
every aspect of manufacturing will provide the
necessary edge to companies. In turn this will propel
the requirement of skilled manpower for this
technology.”
9Integrated MBA Group
12. Our mission is to provide the market with such an
advanced cleaning machine which is cost effective
and time efficient.
To meet the demand of the household, due to the
trend of working woman .
Providing efficient cleaning technology, anytime
and anywhere with lesser effort, time and price but
getting higher ultra shine clean.
Customer Satisfaction along with earning super
normal profits in the long run.
It is a daily need product and it going to be
beneficial in the long run, not only for household but
also for other different sectors. 12Integrated MBA Group
13. Our vision is to provide the market with such an advanced
cleaning machine which is cost effective and time efficient.
Providing people with such a type of product that will be
able to stand on their hopes and will be able to provide clean
surrounding.
To meet the demand of the household, due to the trend of
working woman, along with other sectors.
Providing efficient cleaning technology, anytime and
anywhere with lesser effort, time and price but getting higher
ultra shine clean.
Customer Satisfaction along with earning super normal
profits in the long run.
It is a daily need product and it going to be beneficial in the
long run, and will never get out of trend once used. 13
Integrated MBA
Group
16. Robotic cleaning is in great shape across the world.
Slowly it is making it is making it’s impact on the Indian
people, due to the increase in trend of working women
and adaptation of luxurious lifestyle by the people.
As mentioned earlier in the ladder form of different
sectors, the total no. of consumers for product will be
few lakhs (estimated); Once the product is launched and
advertised properly.
Our main focus at first will be the household sectors and
service sectors once our product will be a success there,
then will be introduce our product in corporate and other
sectors.
Starting from household and service sectors will give a
good boost to our product i.e.(taking a step wise action)
as at present the demand for these type of products is
more in these sectors. 16Integrated MBA Group
17. The Consumer Robotics Industry is
moving at a very high pace, creating
tough competition.
Consumer task robots are still dominated
by the familiar robotic vacuum cleaner
today, but still these are not much used
because of high price, beyond the reach
of common man.
Floor Mopping robots will be soon
added along side with floor washing &
window washing robots.
Growth of Consumer Robotics
17Integrated MBA Group
18. “ Our main focus is to provide
Automatic Robotic Cleaner with all
the features with economic
commercialisation and cost
effectiveness.
18Integrated MBA Group
19. Automatic Robotic Mopper is not that much popular
among the Indian People.
Major portion of the crowd are not aware about such
product.
It may be due to lack of advertising & awareness.
Or as stated above it may be due to high price.
Our main motive will be to launch the product in the
target market at a competitive price with proper
advertising, so that the society will be aware about
our product.
this will increase our area of coverage, there by
increasing the scope of business so that all sectors
will enjoy its efficiency i.e. Household, Industry,
Service ; etc. 19Integrated MBA Group
21. But looking at the current scenario of our country, with
initiative of “SWACHH BHARAT MISSION”, by the
Honourable Prime Minister Narendra Damodhar Das
Modi, which has created a craze among our people to
keep the country clean and green, our R&D team and
Marketing team has found out there will be more
demand for our product once it is launched.
This will also help in increasing our market size and
area of coverage, which will also help us to earn more
profits in the future, as our main aim will be to provide
the product at such price which could be affordable by
a larger section of people.
21Integrated MBA Group
23. Though the pricing scale of our product will be lower, but
there will be no compromise in the quality standard of the
product and life expectancy.
So, future expansion of our business will totally depend on
how our product will be accepted by our target audience.
Compromising in quality standard is a strict no in our
business, the best will the quality of our product the more and
more people will be attracted to buy our product.
Other main focus area are;
1. Creating Brand name
2. Creating Goodwill & Good reputation
Doing all this will help us and our product to sustain in the
market for a long run with good customer response from all
sectors there by increasing chance of expansion.
23Integrated MBA Group
25. Our main target will be different service
providing sectors, where cleanliness and clean
surrounding is a must, such as Hospitals, Banks.
Certain Industrial sectors & Household sectors
where clean & hygiene environment is always
required.
With the smart city concept now in progress,
so the people those who will be the residents,
for them cleanliness will be will a top priority.
So, the residents of the smart cities will be our
target customer.
25Integrated MBA Group
26. As, the name of our product,
“Automatic Robotic Mopper”, clearly
suggests that it is meant for cleaning.
So, all the problems whether big or
small specifically related to cleanliness
that will be faced by our customer will
be solved by our Robotic Mopper.
26Integrated MBA Group
28. Cleaning excellence guaranteed
Returns to where it started
Quite – Noise Less, not disturbing the normal
activities
Motion Sensor - works without colliding
Dry Mop / Damp Mop
Dust Sensitive
Cuts down the labour cost
Saving of Water & Detergent
Cost effective for all types of Incomes Groups28Integrated MBA Group
29. With the help of our management team we will
be successful in making our product.
StepsInvolved;
o Product ideas
Designing ofthe product
Giving a physicalappearance tothe productOR
making of the product
Surveying the product before implementation
Giving the producta finishingtouch
Finalimplementationandproduct launching 29
Integrated
MBA Group
30. MANUAL MOPPING
Manual Mopping can
cover only up to 3500 sq.ft/
hr.
1 Liter of water can mop
only up to 100 sq ft.
Every time water is
replaced in the bucket,
chemical also has to be
added to water in the
bucket.
AUTOMATIC
MOPPING
Automatic Mopping can
cover up to 1500 sq ft / 1
hr.
1 Litre of water can mop
up to 1000 sq ft.
Chemical required is
same as that of manual
mopping, thereby saving
90% chemical. 30Integrated MBA Group
31. Our Spic & Shine Automatic Robotic
Mopper will face competition from form
companies like LG and SAMSUNG, as they
are in this line of making consumer
robotics products since past few years.
But due to their high pricing concept,
the customer turnover or the consumers
for robotics product is less.
So, because of competitive pricing,
without compromising in quality, our
management team has has made a
forecast that our company product will
excel in the future.
31Integrated MBA Group
36. Market size of LG & Samsung is more as compared
to Spic & Shine, as they are old customers.
Coming on to demographics, LG & Samsung have
not targeted a particular audience for selling the
products as their pricing is too high so common man
to buy and use it.
Spic & Span has targeted a group of customers and
developed the product accordingly without quality
compromising.
Pricing is also less in case of Spic & Span.
Due to less pricing and good quality products with a
vision of sustaining for a long run, Spic & Span has
high Growth Prospectus in the long run. 36Integrated MBA Group
38. Strength Weakness
• Specialist marketing
expert
• A new, innovative
product
• Quality Processes &
Procedures
• Best Customer
Service
• Affordable Pricing
• Non tech savvy :
establishing a reputation
on the internet will be a
tough job
• New : Don't have the
reputation or money
alike of big brands
• Lack of funding :
Have to borrow funds in
initial years.
38Integrated MBA Group
39. Opportunities Threats
• New generation
techniques & high
Trend technology
• Growing markets : High
demand of products due to
lack of time by households
• Similar products in the
market are not as reliable
or are more expensive
• Competitor market :
competition can
develop expensive &
new marketing
campaigns
• New distribution
channels
39Integrated MBA Group
41. Futurists have long predicted a world in which robots
perform dull or dirty tasks so humans can focus their
energies elsewhere.
That future is here, thanks to robotic appliances that help
home owners take care of boring chores like vacuuming,
mopping, and even cleaning gutters and pools.
Home care has become the first breakout market for a
growing new device category: consumer robots.
Our launch plan is to first introduce our Robotic Mopper
for the household, by following door to door marketing
and also by giving one day demo to the household sectors
in order to show the efficiency of our mopping machine;
So, that our targeted customers can buy our product
without much adieu.
41Integrated MBA Group
42. Local area marketing
Social Media Advertising
Online Selling of our product
Branded Promotional Gifts
Home demo about product working
After sales customer surveys and customer
care service for grievances
Recruiting, training, motivating and
evaluating individuals and team as a whole
Loyalty reward points
42Integrated MBA Group
43. Management plays a very important role in
developing new products for the company.
Starting from the ideas to the finished products
management judges the whole process for
better results.
Management in business coordinates the efforts
of the people to accomplish goals and
objectives using available resources efficiently
and effectively.
43Integrated MBA Group
44. Product development ideas are given by .
People involved:-
*Mr. Siddhant Kumar Behera (IMBA-
FM) Ravenshaw University, Cuttack.
*Miss. Pooja Jalan (IMBA-FM)
Ravenshaw University, Cuttack.
44Integrated MBA Group
45. Idea Generation
Idea Screening
Concept Development &
Testing
Marketing Development &
Testing
Business Analysis
Test Marketing
New Product Pricing
Commercialization
45Integrated MBA Group
48. India is a developing country and in order to
transform it into a developed country, our
present government has taken several
initiatives and among them, “Make in India,
Skill India, Digital India”; are some of the
concrete steps.
As it is familiar to all of us that more than
half of India’s Population is youth, so we can
say that our country has a vast potential to
over shadow all other developed countries in
the coming years if the talent of our youth is
utilised in a proper way.
It is a country where, if the Talent of the
bubbling youth if mixed with the experienced
elders then we can achieve great heights.
Integrated MBA Group 48
49. Countries such as China has GDP which is stronger
than that of India. Here the question arises why is
it so? It’s because they focus on optimum
utilization of recourses.
Few days ago I was saw it on the net that in every
nook and corner of China they have set of
manufacturing hub, where they manufacture it and
export to other countries.
Why can’t our country India do the same? We are
no less than other countries, so why can’t we
manufacture our own technology and create
something new out of it so that every Indian citizen
can use it by paying an Affordable rate.
So, I think it will soon be a reality and we can
overtake our competitors to become the developed
country in the Globe.
Integrated MBA Group 49
