Are you a Facebook marketing pro? There are a variety of marketing strategies that separate the pro Facebook marketers from the beginners and this PDF breaks down five things that all marketers can do to be more successful on the social platform.

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What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information.
Here are five examples of things pro Facebook marketers do that other page admins don’t:
PROS UPLOAD THEIR VIDEOS NATIVELY
When you see a natively uploaded video from a brand page on Facebook, it’s a sign that the marketer who shared the video is a pro.
Why? Pro Facebook marketers know that natively uploaded videos get more views than links to YouTube videos on Facebook — like
52 times more(!) according to a blog post from GetResponse.
To upload and share a video natively to Facebook, you will need your video’s raw file. Facebook accepts many different video file
types (you can check out their list here), but .mov and .mp4 are the most commonly used. Once you have your video’s raw file, you
can drag and drop it into your page’s status update box or upload it as you would a regular photo/video.
#1
WHAT A NATIVELY UPLOADED VIDEO LOOKS LIKE WHAT A YOUTUBE VIDEO LOOKS LIKE

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Videos with clear calls to actions often yield better results. So
to take your natively uploaded video up a notch, add a call to
action button and fill out the optional video description fields.
Staying on top of industry news — like knowing that natively
uploaded content performs better on Facebook — allows pro
Facebook marketers to be agile. They can quickly assess (often
before the news has become widespread) whether or not they
should research, test, prepare for, implement or disregard an
update.

4. 5THINGSPROFACEBOOKMARKETERSDOTHATOTHERPAGEADMINSDON’T 3
PROS USE GRAPH SEARCH TO LEARN MORE ABOUT THEIR AUDIENCE#2
When Facebook rolled out Graph Search in late September
2013, pro Facebook marketers immediately started
investigating uses for the new tool. What pro marketers found
was that they could use Graph Search in a lot of savvy ways to
learn more about their Facebook fans and the types of people
they wanted to target.
Since its release, Graph Search has been refined and updated
to function as a semantic search engine, making it an even
more valuable tool for Facebook marketers. Now search results
are indexed by Facebook (rather than Bing) and include people
(both friends and people in a person’s extended network, i.e.,
friends of friends, people with similar interests and people
nearby), posts, hashtags and locations, according to a post by
Lior Degani on Social Media Examiner.
Pro Facebook marketers use Graph Search to research their
audience, then use the insights they discover to more narrowly
(and presumably more effectively) target their users via
Facebook posts and/or ads.
Here are a few phrases you can enter into Graph Search to start
quickly learning more about your audience:
• Pages liked by people who like [insert the name of your
page]
• Pages liked by people who like [insert the name of one of
your biggest competitors]
• Groups joined by people who like [insert the name of your
page]
• Pages liked by people who are older than [insert age] and
like [insert the name of your page]
There are so many Graph Search searches you can try. Don’t
believe me? Check out this post by Facebook guru Jon Loomer
— he tests nearly 15 unique searches and shares his results.

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PROS DON’T CHASE THE ALGORITHM#3
Historically, when news breaks that a specific practice is
working well on Facebook, you’ll immediately notice a trend
of everyone doing the same thing — it’s usually a trick that
claims to help you boost your posts’ reach and/or increase
engagement. But while everyone is busy changing their
posting strategies to start doing “what’s working right now,” pro
Facebook marketers are letting the bandwagon go on its merry
way.
What’s most important to pro Facebook marketers is
consistency regarding the tone, brand image, and the type of
content they share on their page. If memes are the new “it”
thing to post on Facebook to drive likes, you’re definitely not
going to see a company like GoPro start posting lots of memes
on their page. Why? Because they’re pros and are going to stick
to sharing the content that represents their brand best.
This doesn’t mean that Facebook marketing pros are
against testing. Testing is always smart, as long as it doesn’t
compromise or confuse your brand’s current strategy.

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PRO ADMINS ALWAYS TAKE MOBILE INTO CONSIDERATION#4
The number of people logging onto Facebook via their mobile
devices continues to rise. In fact, of Facebook’s 1.32 billion
users, a whopping 30 percent of them use the social network
only on their phone, according to The Verge in July of 2014.
As social mobile usage increases, so does the number of pro
Facebook marketers who are implementing and testing mobile
strategies. These marketers have mobile on the brain! Before
they share content, they consider the experience of the users
who will consume their content on a mobile device. When they
invest in Facebook ads, they invest a portion of their budget
into mobile ad buys and tools like ShortStack that allow them
to create mobile-optimized landing pages.
Mass mobile consumption is the future, and pro-level Facebook
marketers are the folks who know this best.

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PROS DON’T RELY SOLELY ON FACEBOOK TO PROMOTE THEIR BUSINESS#5
This is perhaps the most important point of all. Pro Facebook marketers, who are also likely pro Twitter, Pinterest, Instagram, email,
etc. marketers, know they can’t rely solely on Facebook to promote their business.
So when Facebook decides to change their algorithm in a way that does not favor content from brands, pro Facebook marketers don’t
panic. Why? Because they don’t have all their eggs in one basket, and they know that they can lean on the other social platforms and
marketing channels they’ve developed.
Pro Facebook marketers use ShortStack to build their engaging marketing Campaigns.
Get started creating contests, promotions, forms, landing pages and more, with
ShortStack today – it’s free! We won’t even ask for your credit card.
START FREE TODAY

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Want to learn more? Here’s just a taste of the resources that will help you build ShortStack Campaigns to collect and convert more leads:
Resources Page
Tutorial Videos
Help Docs
Social Media Tips
Promotions Guide
ShortStack Support