9. 9
定義:Wikipedia
2016/1/22
引用:http://en.wikipedia.org/wiki/Content_marketing
“Content marketing is any marketing that
involves the creation and sharing of media and
publishing content in order to acquire and
retain customers. This information can be
presented in a variety of formats, including
news, video, white papers, e-books,
infographics, case studies, how-to guides,
question and answer articles, photos, etc”
10. 10
定義:Wikipedia
2016/1/22
引用:http://en.wikipedia.org/wiki/Content_marketing
“Content marketing is any marketing that
involves the creation and sharing of media and
publishing content in order to acquire and
retain customers. This information can be
presented in a variety of formats, including
news, video, white papers, e-books,
infographics, case studies, how-to guides,
question and answer articles, photos, etc”
顧客を獲得・維持する目的で
コンテンツを作ったり、メディアを運営すること
を含むマーケティング。
ニュース、ビデオ、ホワイトペーパー、Eブック、
インフォグラフィックス、ケーススタディ、ハウ
トウー、Q&A、画像 などで構成される。