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Improve Your Presentation Skills: Storytelling and Connection
- 1. Presented by: Shené Commodore, CPCM President Commodore Consulting, LLC Tuesday, May 20, 2014 1:30 p.m.–2:30 p.m. (Eastern) Welcome to… Improve Your Presentation Skills: Storytelling and Connection
- 2. Overview This presentation is designed to teach participants how to improve presentation skills by creating visual stories, and utilizing clear, captivating, content that solve problems by inspiring others to take action. 2
- 3. Learning Objectives: • Learn how to connect with the audience. • Learn how to build your story. • Create captivating content to build visual stories. • Inspire people to take. 3
- 4. Presentation Opening • Establish audience connection • Get audience’s attention • Establish credibility • Tell what the presentation is about 4
- 5. Establish a Connection • Use Empathy • Criteria and Comparison • Mistakes and Solutions • Myths and Realities 5
- 6. Create a S.T.A.R. Moment • Significant • Sincere • Motivating Moment that magnifies your big idea and makes your solution stand out. 6
- 7. Persuading Your Audience • Figure out what your audience cares about and link it to your idea. • Provide information / tools that boost their confidence in their abilities. • Order Messages for Impact 7
- 8. Persuading Your Audience: Balance Facts & Emotional Content • Ethical Appeal – shared values & experiences • Logical Appeal – maintain order, make a claim, then supply evidence • Emotional Appeal – stimulate audience with pain or pleasure 8
- 9. Plan the Audience’s Journey • State the big idea — What phase process the audience needs to move? 9 2. What is the challenge/complication? 1. What is the situation? 3. Build the resolution
- 10. Plan the Audience’s Journey (cont’d)– State the big idea – Determine phase process the audience needs to move: • By project process • By Sales Cycle Process • By Adoption Process 10
- 11. Slide Set-Up • Structure to help audience understand where they are in the message. • Remove irrelevant details. • Make important elements larger. 11
- 12. Presentation Structure • Design your beginning with the end in mind. (Know your audience.) • Have a beginning, middle, and an end. • Use Overview to guide your audience at the beginning. • Explain your concepts. • Make your point. 12
- 13. Presentation Structure 1. Beginning • What is the audience’s current situation? • What did they do in the past? • What is important to them? Presenter Goal: Describe what could be 13
- 14. Presentation Structure 2. Middle • Alternate between what is and what could be. Presenter Goal: Call to action, define what you want the audience to do. 14
- 15. Presentation Structure 3. End • Everyone understands what could be and your idea is the better choice to meet future reward. Presenter Goal: Audience leaves committed to take action. 15
- 16. Organizational Structure for Supporting Content Create Interests in Presentations 1.Chronological – time 2.Sequential - process 3.Spatial – relate 4.Climatic – order of importance Persuasive Presentations 1.Problem-Solution 2.Compare-Contrast 3.Cause-Effect 4.Advantage- Disadvantage 16
- 17. Why Create a Story Framework • We are naturally drawn to stories • People are twice as likely to remember a message with pictures and text. • Easier for the audience to follow along • More authentic 17
- 18. Incorporating Storytelling in the Presentation • You must have an identifiable story pattern: – Situation – identify a relatable example and characters – Complication – describe the obstacles deterring needs being met – Resolution – discuss the solution, how could the audience’s world improve 18
- 19. Visual Messaging: Great Images 19 Distractions No relevance Decorative Not unique Strong Images Interesting, relevant Wow Images Incite emotion, relevant Worst Bad Good Great
- 20. Visual Messaging • Convey Facts • Convey a Concept -Does the picture add specific clarity to the message? • Convey emotions- Does the picture capture feelings or emotions? 20
- 21. Presentation Example: Convey a Concept/Process • GSA Process • Customer completes readiness assessment and submits required documents. Customer pays fee for past performance report and digital certificate. • Once the forms are entered in the system, GSA checks and verifies customer information in SAM, D&B, and proposal requirements list. • Verify required forms are included, a CO is assigned. • The content of the documents are reviewed to ensure company has financial, technical, and past performance required. 21
- 22. GSA File Pre-Approval Process Company •Complete Readiness Assessment/ Completes Forms •Submits information electronically •Pay fees for Past Performance Report and Digital Certificate GSA Processing •Review data in system •If required information is submitted, assigns to CO •Review financial, technical, pricing information 22
- 23. GSA File Pre-Approval Process (cont’d) • Complete Readiness Assessment, Complete Forms • Pay Fees for Past Performance & Digital Certificate • Submit Forms Electronically • Accepts electronic submission • Review required forms for included, assign CO • Review forms and Financial, Technical, Pricing Information 23 Company
- 26. Common Slide Mistakes • Too much variety in look and feel of slides. • Using pictures without reason. • Using default templates, clip art. • Cluttering and reading the slides. • Don’t use facts when you want to convey emotions! 26
- 27. Proper Use of Quotes • Inspire, clarify, or reinforce • Reinforce good content • Helpful links: – Brainyquote.com – quotegarden.com – Thinkexist.com 27
- 28. Reviewing Your Presentation • Is there a big idea? • Do small, incremental decisions lead to the big idea? • Are there clear, factual evidence for assertions listed to support all points? • Is your call to action clear? 28
- 29. Best Practices • Be Authentic – create a story with a hero and contrast • Know your information • Make sure graphics are simple and applicable • Build in breaks (video, polls, etc.) 29
- 30. Resources • How to Win Friends and Influence People, Dale Carnegie • Everyone Communicates, Few Connect, John C. Maxwell • Resonate: Present Visual Stories that Transform Audiences, Nancy Duarte 30
- 31. “Any message you try to convey must contain a piece of you.” John C. Maxwell 31
- 32. Contact Information Shené Commodore, CPCM - President Commodore Consulting, LLC 770-590-5147 shene@commodoreconsulting.com commodoreconsulting.com @CommodoreC 32
- 33. Questions??? • Use the raise hand icon to ask a phone question • Type your question in the Q&A panel and “send” your question to all panelists.
- 34. Thank you for participating in today’s event!
Editor's Notes
- Good presentations solve problems.
- Grab attention of audience by establishing a relationship. People buy from people they like/trust. If they don’t feel you understand their problem, they will not listen.
- Empathy – State your claim and establish trust by connecting with the same problem. Criteria and Comparison – Educating the listeners allows to you to gain credibility and be seen as an expert. Mistakes and Solutions – The Presenter is seen as a problem solver. Myths and Realities – Presenter is seen as a expert in establishing alternative solutions to the real problem.
- Use alternate forms of media Help people connect the dots – situation, complication, resolution
- What are the typical temperaments of people in their role? What is their home life like or anything that will generate connection? Who influences their behavior
- People make important decisions based on emotion.
- Presentations must have a destination, with a map. How do you get the audience where you want them to be?
- Identify where the most of the audience is in the process & address their concerns to get them unstuck.
- Only provide information to support your message.
- Brainstorm ideas Know your audience Doers Suppliers Influencers Innovators Build information is small incremental steps
- The contracts makes audience feel ideas are constantly unfolding. Helps audience evaluate whether what you say fits within their experiences. Know your audience Doers Suppliers Influencers Innovators Build information is small incremental steps
- The principle of recency – audience will remember what they heard last more vividly than what they heard in the beginning. Create an inspirational ending of what their world will look like by adopting your idea.
- Choose the structure that makes the most sense to arrange information in the presentation. Ensures you have one clear big idea.
- Use alternate forms of media Help people connect the dots – situation, complication, resolution
- In a ‘beautiful slide’ – picture is the hero. In an ‘effective visual slide’ – Message is the hero.
- The attention of the audience is retained on the subject in hand. The image puts the numbers in context.
- Audience sees text as paragraphs. Presenter must separate valuable information into simple parts.
- Words and visuals help the audience remember the information.
- The main idea or hero is the picture.
- Clearly illustrated without taking the attention away from the message and the presenter.
- The audience should focus on the message, not photos. Presenters risk losing credibility with images that don’t fit or unprofessional photos. Help the audience stay focused on the message with a consistent look and feel. Don’t distract them by creating confusion with too many changes in format.
- Convince the reader you can effectively manage the project.
- You must be authentic. Connection requires you to develop understanding and sensitivity to the audiences needs. Your message must resonate with what’s already inside them. “Friends” have a natural way of persuading each other.
- Convince the reader you can effectively manage the project.