Some examples of Strategic Alliances include: 1) Microsoft partnered with Nokia for Nokia's Windows Phones in R&D. GSK partnered with Dr. Reddy Labs to manufacture nearly 100 products mainly under GSK's brand name for emerging markets. 2) Chrysler partnered with Fiat to build compact and subcompact jeeps. Abbott partnered with Zydus Cadila to license 24 branded generics in 15 emerging markets. 3) Tommy Hilfiger acquired a stake in Murjani group's Arvind Murjani Brands for a possible market entry into India. Ford owns a 33.4% share in Mazda and Daimler Chysler acquired 34% of Mitsub

1. Some examples of Strategic Alliances
In R&D: Microsoft and Nokia - a software partnership for Nokia’s Windows Phones.
o CISCO Systems’ agreement with China’s biggest on-line commercial
company Alibaba, to explore business services for SMEs.
o Claris (India) manufacturer of sterile injectables has an out-licensing
agreement with pfizer to develop products for the US.
Manufacture: Chrysler – Fiat partnership to build compact and subcompact jeeps
o GSK – Dr. Reddy Labs: The Indian company will manufacture nearly 100
products mainly under GSK brand name for sale in some emerging markets.
Marketing: Abbott (US)’s alliance with Zydus - Cadila of Ahmadabad whereby Abbott
will license 24 branded generics of Zydus in 15 emerging markets.
o WIPRO – GE joint venture to distribute approximately 85% of GE’s
healthcare products and solutions in India.
o Pfizer and Biocon: To market Biocon’s insulin biosimilar products in world
markets.
For Market Entry: Tommy Hilfiger / PHV group last October acquired a stake in
Murjani group’s Arvind Murjani Brands in a possible move to bring
the former’s brands into India
o Transcend Information Inc, a global player in many telecom accessories has
an agreement with Bharti Teletech to distribute the entire portfolio of
Transcend products in India.
For Sales: Nestle and General Mills (US) agreement whereby the product Honeynet
Cheerios was made in General Mills’ US plants, shipped in bulk to Europe for
packaging at a Nestle plant and then marketed in France, Spain and Portugal.
Equity (participation) alliance
o Ford’s 33.4% share in Mazda
o Daimler Chysler’s acquisition of 34% in Mitsubishi