Dominos aims to expand internationally, improve its customer base and market share, retain loyal customers through quality products and quick delivery. It will maintain high product quality, delivery speed, and offer coupons and time-limited specials to attract new customers. Dominos uses various digital touchpoints like TV ads, billboards, social media, newspapers and online ordering to reach customers and promote new products, focusing on fulfilling hunger quickly through cheese and quick delivery.

1. Dominos - Central Idea
Presented By:
Shashank Tiwari
Shashank@Tiwari.info

2. Business Context
Increasing international franchises
Improving customer base, which would increase
their market share
Retain customers because of their strong brand
image
Make healthier and low cost products
Quick delivery and improving online procedures

3. Consumer Context
Maintaining quality of product and quick
delivery
Make more coupons available to customers
Offer specials for certain time period or reason
Making new products specific to the location of
the store as well as adding more variety to their
menus with the change in tastes & preference of
their customers

4. Buyer’s Journey
Touch Point Activity
1 T.V Ads
Advertisement on T.V
introducing new product
2 Billboard
Recall of advertisement saw on
T.V
3 Facebook Viral video marketing
4 Newspaper offer Offers on new product
5 Online/Mobile order
Ease & Convenience to curb
hunger & quick delivery
Buyer Journey for new Product launched by Domino’s

5. Buyer’s Journey
Touch Point Activity
1 SMS/Mobile
Notification
Offers Such as
buy 1 get 1 free
2 Link To Order Online order pizza
• Buyer’s journey for loyal customer to
domino’s
• Frequently orders pizza from Domino’s

6. Advertisement
https://www.youtube.com/watch?v=BPMG52jDDWo
https://www.youtube.com/watch?v=CdlRL0CjBfc
https://www.youtube.com/watch?v=Lhq9jRnH_8E

7. Central Idea
Fulfill Hunger
Quick delivery
Cheesy

8. Thank You