How does your business perceive your value? Does your branding reflect what you do, and what your department stands for?

2. Intro
• The problem with L&D? No marketing department. No one dedicated
to keeping brand awareness upfront and personal to people.
• We are the ones responsible for showing the world who we are.
We seem to be missing a Marketing Department

3. Tell the world who you are.
No one else will.

4. Why is branding important?
• Your brand is your key differentiator in your business.
• It’s what makes you special
• It’s what makes you unique
• It makes you an active part of the business
Makes You Unique, Memorable
Key to the Organization

5. My Department as Brand?
• Bond, James Bond
• If a movie can be a brand, so can Learning and Development

6. Search

7. Digital Editing

8. Tissues?

9. Sticky
Paper

10. Brand versus marketing
I say
They
Say
Marketing
Branding

11. For Good For Evil
Don’t Exist

12. Perception versus reality
Perception versus Reality

13. Your Team is Your Brand
Your Team Adding Value
What
do we
do?
Who do
we do it
for?
How are
WE
unique?

14. What’s the plan?
• Bond! A powerful brand with an even more powerful marketing
machine behind it.
• So can you.
ActionDesireInterestAwareness

15. 3 channels
Internal
Direct
Internet

16. Create content
Smart
Clever
Unique
Highly
Addictive
Content

17. Build internal awareness
Internal
awareness

18. Get seen!

19. Create a community
Building community
Word of mouth champions!
Teams of people to
build the brand

20. Target audience
Direct
target

22. Just say NO
to the
corporate
newsletter
Boy,
can’t
wait for
this.

23. Say YES to
creating
targeted
excitement!
Austin Kleon

24. Say YES to
Short!
Easy!
Fun!
I created this in one morning!

25. Internet of things
Internet
Of Things
Short
In
Demand
Fun Short
In
Demand
Fun Short
In
Demand
Fun

26. Fresh
In Demand
Content
Blogging
•Wordpress
•Blogger
•Tumbler
Video
•YouTube
•Vimeo
•PowerPoint
Social
•Facebook
•Pinterest
•LinkedIn
Website
•LMS Home
Page
•Intranet page
Tips
Reviews
Interviews

28. THIS!

29. Brand Development Brand Communication
Credit: Falk Harrison

30. Because
you are
going to
ROCK this!
http://learningrebels.com/brand-
you-brand-your-department/

31. One Year of UMU!