Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
3. #SEJSummit
#Searchmetrics @NickWilsdon
• Lead SEO, Group Optimisation at Vodafone
• SEO, Digital Marketer
• Tesco Personal Finance Group, Domino’s Pizza Group
Plc., British Gas Plc., MasterCard, Panasonic Group,
British Airways
14. Enterprise SEO data is essential
Search justified focus on pre-order process
SEO interdependent relationship with other business functions
Search data can inform supply chain
#SEJSummit
#Searchmetrics @NickWilsdon
15.
16. Which products are
becoming popular in
each market? Can we
identify the launch
cycle?
New tools give easy data access
e.g. cyfe.com and import.io
#SEJSummit
#Searchmetrics @NickWilsdon